Meet Asia Merino

We were lucky to catch up with Asia Merino recently and have shared our conversation below.

Hi Asia, we’re so appreciative of you taking the time to share your nuggets of wisdom with our community. One of the topics we think is most important for folks looking to level up their lives is building up their self-confidence and self-esteem. Can you share how you developed your confidence?

Honestly, it was a work in progress. I had to really sit with myself and learn to love myself just as I am. It wasn’t done overnight—it took time, patience, and a lot of self-reflection. I leaned heavily on daily affirmations, journaling my thoughts and wins, and even practicing gratitude to shift my perspective. Over time, I realized that the only validation I needed was my own. I stopped comparing myself to others and focused on my strengths and values. Learning to trust myself and celebrate even the smallest achievements built my confidence from the inside out.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

I’m Asia Rae, the creator behind Beauty Boss TV and Asia Rae Cosmetics. My brand is all about empowering people to embrace their beauty and wellness journeys with confidence. Through my content and reviews, I love sharing honest takes on products that help others feel radiant and seen.

What’s most exciting about what I do is the connection with my community. There’s something so special about seeing someone try a product I recommended and fall in love with it or feel more confident because of it. I also love the creativity that goes into producing videos, collaborating with brands that align with my vision, and exploring new ways to make my content more engaging and authentic.

Right now, I’m focused on expanding my brand by reviewing more wellness-focused products and continuing to highlight brands that align with my mission. I’m also working on some exciting new product reviews and tutorials that I can’t wait to share soon! Ultimately, my goal is to make the beauty and lifestyle space more accessible and honest, while empowering everyone to find their glow from the inside out.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Looking back, I’d say the three most impactful qualities in my journey have been authenticity, resilience, and a willingness to learn. Authenticity has been essential because building a genuine connection with my audience is what sets my brand apart. I’ve learned that people can tell when you’re being real and that’s what builds trust.

Resilience has been huge too, especially in an industry that’s constantly changing and sometimes challenging. There were moments of doubt and times when things didn’t go as planned, but staying true to my vision and bouncing back has made me stronger.

And finally, a willingness to learn—whether it’s mastering new platforms, keeping up with trends, or experimenting with content style has kept me evolving and growing.

For anyone starting out, my advice is to embrace these qualities. Stay true to who you are and what you believe in. Don’t let setbacks define you; treat them as opportunities to learn and grow. And always be curious—whether it’s about new tools, new techniques, or even learning more about yourself, curiosity will keep you moving forward.

Okay, so before we go we always love to ask if you are looking for folks to partner or collaborate with?

Yes, I’m always open to collaborating with like-minded individuals and brands! I love working with people who are passionate about beauty, wellness, and lifestyle—especially those who value authenticity and want to make a genuine impact. Whether it’s a brand looking to showcase their products, a fellow content creator who wants to team up for a fun project, or someone with a fresh perspective to bring to the table, I’m excited to explore new opportunities.

If you’re interested in collaborating, feel free to reach out to me at [email protected] or send me a DM on Instagram @asiaraecosmetics. Let’s create something amazing together!

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