Alright – so today we’ve got the honor of introducing you to Astrid Williams. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Astrid, we’re so appreciative of you taking the time to share your nuggets of wisdom with our community. One of the topics we think is most important for folks looking to level up their lives is building up their self-confidence and self-esteem. Can you share how you developed your confidence?
My confidence and self-esteem were built through intentional growth and life experience. It didn’t happen overnight—it came from showing up for myself, even in moments of uncertainty. I had to quiet self-doubt, let go of perfectionism, and learn to trust my instincts.
Over time, I developed daily habits that helped me feel grounded and empowered—things like setting boundaries, honoring my word to myself, and surrounding myself with people who reflect the highest version of me. I also started celebrating my wins, big or small, and letting those moments reinforce my sense of worth.
Confidence, for me, is built through action—every time I choose to lead, speak up, take a risk, or stay true to my values, I grow stronger in who I am.
Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
I’m the CEO and Founder of **Sienna Girl Jones**, a brand strategy and marketing consultancy that helps women show up with confidence, clarity, and intention—both online and in real life. I work closely with clients to refine their image, elevate their message, and build a presence that reflects who they truly are.
What excites me most about this work is witnessing the transformation that happens when someone begins to fully embody their identity and lead with purpose. There’s something powerful about helping people align how they show up with where they’re going.
Sienna Girl Jones was created to blend strategy with self-expression. We believe a strong brand should reflect not only what you do, but who you are and the lifestyle you’re creating.
We’re currently preparing to launch our **six-week masterclass series on May 21**, focused on personal branding, confidence, and intentional living. It’s designed to help participants elevate how they present themselves and move through the world with presence and poise. We’re also expanding into beautifully designed digital tools and guides that offer high-impact support for those looking to grow.
At the heart of everything I do is the belief that when one’s presence aligns with one’s purpose, one stands out naturally and leaves a lasting impression.
If you had to pick three qualities that are most important to develop, which three would you say matter most?
Looking back, three key qualities have made the biggest impact on my journey: **clarity, consistency, and presence**.
**Clarity** was essential—I had to get clear on who I am, what I stand for, and the value I bring. That clarity became the foundation for every decision, opportunity, and brand move I’ve made. For anyone just starting out, I recommend taking time to reflect on your values, vision, and voice. When you know who you are, you won’t be easily swayed by trends or comparison.
**Consistency** helped me build trust and momentum. Whether it was showing up for my audience, delivering quality work, or refining my personal brand—I stayed committed. My advice? Don’t wait for the perfect moment. Just start. Consistency will take you further than perfection ever could.
**Presence** has been the game changer—how I carry myself, how I speak, and how I show up in rooms, both online and offline. Presence creates connection. If you’re early in your journey, focus on how you make people feel and how you represent your values in every interaction. That’s what people remember.
The journey isn’t about being perfect—it’s about being intentional. Stay grounded in who you are, keep showing up, and trust that what you’re building is worth it.
How can folks who want to work with you connect?
I’m currently seeking collaborations with brands, individuals, and platforms that are committed to advancing **diversity, inclusion, and authentic representation** within the beauty, fashion, and wellness industries.
I believe in creating spaces that celebrate the unique beauty of all women, especially those whose stories have often been overlooked. I’m passionate about working with partners who share the vision of redefining industry standards and fostering inclusivity, empowerment, and authenticity.
If your values align and you’re interested in collaborating, I’d love to connect. Reach out through my website at www.siennagirljones.com or email me at hello@siennagirljones.com.
Let’s create something meaningful and impactful together.
Contact Info:
- Website: https://www.siennagirljones.com
- Instagram: https://www.instagram.com/siennagirljones
- Linkedin: https://www.linkedin.com/in/astridwilliams
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