Meet Avyana Chapman

Alright – so today we’ve got the honor of introducing you to Avyana Chapman. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Avyana, thank you so much for opening up with us about some important, but sometimes personal topics. One that really matters to us is overcoming Imposter Syndrome because we’ve seen how so many people are held back in life because of this and so we’d really appreciate hearing about how you overcame Imposter Syndrome.

I overcame imposter syndrome by realizing that all of my past experiences had prepared me for starting my own PR agency, The Chapman PR Group. At first, I doubted whether I was qualified to lead a business in such a competitive field, but when I looked at my journey, I saw how each step contributed to my confidence. My years of food blogging taught me how to build a brand and engage with audiences, while freelance journalism sharpened my storytelling skills. Working in sales and recruiting gave me the ability to network, find the right people, and manage relationships effectively. Even my time writing copy for Snapchat’s enablement team gave me the tools to create clear, compelling messages under pressure. All of these experiences combined helped me recognize that I already had the knowledge and skills needed to succeed. By embracing this diverse skill set, I pushed past the self-doubt and stepped into the role of agency founder with confidence.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

I’d love to share more about my two passions: The Chapman Group and my food Instagram, Goodeatsonlyyy. The Chapman Group is a public relations agency I founded to help brands amplify their stories and connect with their audiences in meaningful ways. What makes us unique is our personalized approach—each campaign is tailored to the client’s needs, blending traditional PR with modern influencer strategies. We focus on creating compelling narratives, securing press, and building genuine relationships for long-term growth. While we’re not yet offering social media management or influencer management services, those are areas we’re excited to expand into in the future as we continue to grow.

On the other hand, Goodeatsonlyyy is my food and lifestyle Instagram page that highlights the best of South Florida’s dining scene. It started out as a passion project, sharing my love for food and restaurants, and has grown into a platform for food lovers and culinary enthusiasts. I feature food reviews, showcase local eateries, and collaborate with brands in the food and beverage industry. I love supporting the local food scene in South Florida and connecting with my community. I’m currently working on some exciting brand partnerships and collaborations that will bring even more engaging content to my followers.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Looking back, the three qualities that were most impactful in my journey were grit, networking, and transparency. Grit has been essential in navigating the ups and downs of starting my own business and building a personal brand. There are always challenges, but having the perseverance to push through setbacks and stay focused on long-term goals is key. For anyone starting out, my advice is to embrace the grind and understand that success rarely happens overnight. Keep showing up, even when it feels hard.

Networking has also been a game changer. The connections I’ve made—whether through industry events like YPAD or collaborations in my work as a freelance journalist and food blogger—have opened doors and created opportunities I wouldn’t have had otherwise. My advice to those early in their journey is to be intentional about building genuine relationships. Don’t just think about what you can gain; focus on creating value for others, and you’ll naturally build a strong, supportive network.

Lastly, transparency has been a crucial part of my personal and professional brand. Whether working with clients at The Chapman Group or engaging with my followers on Goodeatsonlyyy, I’ve found that being open, honest, and clear in my communication builds trust. For those starting out, I recommend practicing transparency in every interaction—it sets a solid foundation for lasting relationships and business success.

To close, maybe we can chat about your parents and what they did that was particularly impactful for you?

The most important lesson my mother taught me was the value of a strong work ethic. She was always serious about doing everything to 100%, whether it was sweeping the floor or handling a household task. She instilled in me the mindset that if you’re going to do something, you should give it your all, no matter how big or small the task. Beyond that, my mom has been incredibly supportive of my career and educational journey. She stood by me when I chose to study women’s studies and psychology, understanding how those fields would enrich my perspective, even when others doubted what I could do with that knowledge. Her unwavering belief in me has been a constant source of strength.

From my dad, I’ve learned invaluable business advice. He’s a very wise businessman, and one of his best qualities is his ability to work a room and make lasting connections. He always remembers people’s names and makes them feel seen, which is something I’ve carried with me in my own career. His guidance has helped me navigate the business world with confidence, teaching me the importance of building relationships and being strategic in every interaction. Both of my parents shaped me in different but equally important ways, and their lessons have been foundational to my personal and professional growth.

Contact Info:

• Website: https://www.chapmanpr.com
• Instagram: @goodeatsonlyyy & @thechapmanprgroup
• Facebook: https://www.facebook.com/people/The-Chapman-PR-Group/61557634614744/ and
• Linkedin: https://www.linkedin.com/in/avyanachapman/ and https://www.linkedin.com/company/102867935/admin/dashboard/