Meet Benjamin Latta

We were lucky to catch up with Benjamin Latta recently and have shared our conversation below.

Benjamin , we’re thrilled to have you sharing your thoughts and lessons with our community. So, for folks who are at a stage in their life or career where they are trying to be more resilient, can you share where you get your resilience from?

My resilience comes from carrying responsibility without quitting, standing at the crossroads of cultures without losing myself, starting over with wisdom instead of fear, adapting every skill I’ve learned into something useful, and loving my daughters enough to keep pushing forward even when the noise fades—quietly continuing, refining the mission, and choosing progress because stopping was never an option.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

I’m an Atlanta-based Rodeo cowboy R&B artist and DJ whose work lives at the intersection of culture, sound, and lived experience. I create music and experiences that blend soul, grit, and Southern storytelling—drawing from R&B’s emotional depth, the energy of nightlife, and the discipline and symbolism of rodeo culture. What’s most exciting about what I do is that it isn’t manufactured or trend-chasing; it’s rooted in real life, responsibility, and identity, and it speaks to people who are balancing ambition with adulthood, artistry with survival, and legacy with the present moment.
Professionally, I’m focused on expanding beyond just performing into building a sustainable creative brand—releasing new music that reflects growth and honesty, curating intentional DJ experiences, and developing opportunities that allow my art to live in multiple spaces, from live shows to collaborations and brand partnerships. As a father of girls, everything I create is purpose-driven; the goal isn’t just visibility, but longevity and impact. I want people to feel seen, motivated, and understood through my work.
Right now, I’m in a refinement phase—evolving the sound, strengthening the brand, and positioning upcoming releases and live moments to reflect where I am now, not where I started. There’s new music on the way, more focused appearances, and a continued push toward building something that lasts, not just something that trends.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Looking back, the three most impactful things in my journey have been honesty with myself, learning how to wield stubbornness, and giving myself grace. Being honest meant recognizing when things didn’t align and not forcing people, opportunities, or versions of myself that weren’t meant to fit—understanding that moving on doesn’t require bitterness, just clarity and no love lost. Stubbornness became both a weapon and a lesson; it’s a superpower when belief is earned and a liability when ego takes the wheel. I learned that early—my first time on a bull was in the practice pen, and I went three times back-to-back with no break until I got my eight seconds, then joined the pro rodeo circuit. I don’t recommend that approach for everyone, but in that moment, I refused to let myself be beat, and that mindset has carried me far when used wisely. Lastly, giving myself grace changed everything. I never made music to release—it was therapy first. My first record only came out because my friends pushed me to share it. I’m still learning to let go, stop over-controlling the process, and trust the flow. For anyone early in their journey, my advice is simple: tell yourself the truth even when it costs you comfort, be stubborn about your vision but flexible in your execution, and give yourself permission to grow out loud—you don’t have to have it all figured out to be moving in the right direction.

Do you think it’s better to go all in on our strengths or to try to be more well-rounded by investing effort on improving areas you aren’t as strong in?

I believe it’s better to go all in on your strengths while staying honest about your weaknesses instead of trying to turn them into something they’re not. Your strengths are where momentum lives—when you lean into them, doors open, confidence compounds, and people actually feel what you’re doing. Trying to be well-rounded too early can dilute your voice and slow your growth, especially when you’re still figuring out who you are.
That said, ignoring weaknesses entirely is a mistake. The key is knowing which ones need improvement so they don’t sabotage you, and which ones you can simply manage or work around. For me, stubbornness has always been a strength—it’s the reason I didn’t quit when things got hard. Early on, when I decided to pivot from making music purely as therapy to actually sharing it, I locked myself into finishing and refining a project even when I felt exposed and uncomfortable. I didn’t wait until it felt perfect—I committed until it was real, and that decision shifted how seriously I took myself as an artist.
Music taught me this balance too. I never set out to be a recording artist—music was therapy first. My strength was honesty and feel, not strategy or rollout plans. When my friends pushed me to release my first record, I had to accept that I didn’t need to suddenly become perfect at everything behind the scenes. I just needed to protect what made the music real and let others help where my skill set was thinner. Once I stopped trying to control every part of the process, things started moving.
So my philosophy is this: build your life and career around what you do naturally well, because that’s where your edge is, and then shore up weaknesses only enough that they don’t cap your growth. You don’t need to be everything—you just need to be undeniable at something, and self-aware enough to know when to adjust.

Contact Info:

• Instagram: Lvttv_officiak
• Youtube: Lvttv