Meet Beth Freese

Alright – so today we’ve got the honor of introducing you to Beth Freese. We think you’ll enjoy our conversation, we’ve shared it below.

Beth, we’re so excited for our community to get to know you and learn from your journey and the wisdom you’ve acquired over time. Let’s kick things off with a discussion on self-confidence and self-esteem. How did you develop yours?

I built my confidence by doing things that scared me. I didn’t wait to feel ready. I just started, whether that was launching my business, having hard conversations, or showing up in spaces that felt intimidating. Each time I pushed through the discomfort, I proved to myself I could handle more than I thought. I also stopped chasing perfection. That was a big one. I started focusing on being real instead of being impressive. Over time, I learned that confidence doesn’t mean always feeling certain; it means trusting that I can figure it out, even if I mess up along the way.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

I’m a trauma therapist and the founder of Evolve Therapy in Phoenix. I work with people navigating trauma, PTSD, chronic pain or illness, ADHD, and anxiety, especially those who feel like they’ve “tried everything” and still don’t feel like themselves. I use an approach called Deep Brain Reorienting (DBR), which helps get to the root of old patterns that are often stored deep in the nervous system. I also focus on nervous system education, emotion regulation, and building self-trust.

Lately, I’ve shifted a lot of my energy toward therapy intensives. Weekly therapy is valuable, but it’s not the right fit for everyone, especially when life feels urgent. Intensives offer a focused, accelerated way to do deeper work without dragging things out over months. Clients can gain insight, feel relief, and build momentum in just one to three days. I offer intensives for trauma, chronic pain, high achievers, and even therapists who need a space to process their own work.

On the business side, I also offer coaching for therapists who are just starting out in private practice. I remember how overwhelming that process was when I began. Navigating paperwork, marketing, financial decisions, niche development—there’s a lot to figure out. My coaching is all about helping other therapists build sustainable, aligned practices without burning out.

I’ve always been someone who values depth and intention in the work I do. That’s true whether I’m with a therapy client, supporting a colleague, or designing new resources. Right now, I’m also working on a trauma therapy intensive workbook, which includes psychoeducation, resourcing tools, journaling prompts, and integration strategies. It’s everything clients need to feel supported before, during, and after an intensive.

At the core, my work is about helping people reconnect with themselves. Whether that’s through healing trauma, finding clarity in their business, or just learning to take up space in their own life, I’m here for it.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Three things that made the biggest difference in my journey:
1. Being willing to take imperfect action
2. Learning how to regulate my own nervous system
3. Knowing my values and building around them

I didn’t get to where I am by feeling confident all the time. I got here by showing up, even when I felt unsure or afraid. Taking imperfect action helped me learn quickly and build real trust in myself. My advice: don’t wait until you feel ready. Try the thing. Let it be messy. You’ll learn as you go.

Learning how to regulate my nervous system changed everything. It helped me show up more clearly for myself, my clients, and my business. If you’re just starting out, begin there. Understand how your body responds to stress, and create simple tools that help you stay grounded and present.

Knowing my values gave me direction. It’s easy to get pulled into what other people are doing, especially when you’re just starting. But when you’re clear on what actually matters to you, it gets a lot easier to make decisions that feel right and sustainable. Take the time to figure out what you care about most, and let that shape your path.

Tell us what your ideal client would be like?

My ideal client is someone who’s insightful, motivated, and maybe a little stuck. They’ve done some self-work, read the books, listened to the podcasts, maybe even been in therapy before, but they’re still carrying pain, patterns, or questions they can’t quite move through on their own.

They tend to be high-achieving, deeply feeling, and often hard on themselves. Many of them live with anxiety, chronic pain, trauma, or nervous system dysregulation that shows up in their relationships, health, or sense of identity. They’re not looking for surface-level support; they want real, lasting change.

The clients I work best with are open to going deeper. They’re curious. They want to understand the why behind their experiences and how to move forward in a more grounded, embodied way. Most importantly, they’re ready to engage, even if they’re scared or unsure where to start. That’s enough. I’ll meet them there.

Contact Info:

• Website: https://www.evolvephx.com
• Instagram: @evolvephx
• Facebook: evolvephx
• Linkedin: @evolvephx

Image Credits

kayla coch