Meet Bobby Jucker

We caught up with the brilliant and insightful Bobby Jucker a few weeks ago and have shared our conversation below.

Hi Bobby, you’ve got such an interesting story, but before we jump into that, let’s first talk about a topic near and dear to us – generosity. We think success, happiness and wellbeing depends on authentic generosity and empathy and so we’d love to hear about how you become such a generous person – where do you think your generosity comes from?
Being a child of Holocaust survivors my parents shared their stories with me. They knew what it was like to be displaced from their homes, hungry, imprisoned and when released having nothing. The three brothers donated day old baked goods to the hungry almost from the start of the bakery in 1949, and we have continued donating to this day. Additionally we support many charities including Holocaust Museum Houston, Susan G Komen (my wife and many in her family have had breast cancer), Celebration Company, which gives meaningful work to those adults with special abilities – they make our boxes for us, Jewish Family Services which is a United Way agency and gives so many services to anyone in the community in need, the Faulk Foundation which gives 100% of proceeds to help people in need – almost no charities give 100%, but it’s founder Carolyn Faulk underwrites all the administration costs. Plus we donate to many more charities throughout the year.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
First let me tell you about Three Brothers Bakery.

The traditions of Three Brothers Bakery began in Chrzanow, Poland circa 1825 and were preserved despite my family’s concentration camp imprisonment during the Holocaust. Their liberation and subsequent move to Houston, brought Eastern European scratch baking traditions to 4036 S Braeswood Blvd, 12393 Kingsride Lane, 4606 Washington Ave.,574 Chimney Rock Rd., where we are now proud to call ourselves “memory makers who happen to be bakers®.” We have been perfecting the process for almost 200 years, and each day our fifth generation scratch bakery produces a full line of breads, pastries, cookies, specialty dessert cakes and pies, as well as custom cakes. We support our community by donating to many community organizations mentioned above and feed the hungry and unhoused with day old baked goods, for the three brothers knew how it felt to be hungry. In 2024 we will celebrate 75 years of making sweet memories.

Three Brothers Bakery was named 2020, 2021, 2022 & 2023 Best of the Best Bakery by Houston Chronicle Readers and our pecan pie was named “the Best Mail Order Pecan Pie America has to offer” by Country Living Magazine multiple times along with many other accolades. In 2018, we received the SBA Phoenix Award for Small Business Disaster Recovery for rebuilding after 4 floods, a fire, hurricane, and freeze and we now advocate to help small businesses recover after disasters.

Now a little about me – I got out of college with a petroleum land management degree right when the oil industry was going bust. My father asked me to come work in the bakery for a little while and that was 40 years ago. Most of my training was on the job but I did spend some time at other bakeries and classes to improve my skills.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

  1. If you are going to have your own business learn the language of business – the language of finance and some understanding of economics.
  2. Get out in the community and let folks know you are there and would like to earn their business – don’t just sit at your desk and expect it to come to you. Starting a business is not an ATM – money just doesn’t come flowing out.
  3. Work on, not in, your business. When you start a business you have to do all the jobs, but one by one work yourself out of a job. Your business will only gain value if it is not dependent on you.
  4. There are many free resources out there to help you ie., SBA Small Business Development Centers, SCORE, Goldman Sachs 10000 Small Businesses.
  5. Make it a point to know your lawmakers at all levels of government because you never know when you will need them.

Who is your ideal client or what sort of characteristics would make someone an ideal client for you?
On the retail side anyone in Houston that anyone who would like a sweet treat or bread.  We would love to welcome them our 4 locations https://3brothersbakery.com/locations-hours/

On the corporate or large family gifting side we would love to earn your trust with gifting on of our pecan pies, gingerbread men or cookie buttons. We fill up FedEx trucks with our award-winning pecan pies during the holiday season and ship them year round. We can even laser on a wooden box top your logo or graphic if you gift 10 or more.  We would love to be a part of our guests sweet memories.

Contact Info:

Image Credits
Michael Carr Photography – on photos with his credit on them Three Brothers Bakery – all others

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