We’re excited to introduce you to the always interesting and insightful Brian & Lindsay Schlickart. We hope you’ll enjoy our conversation with Brian & Lindsay below.
Brian & Lindsay, thank you so much for making time for us today. We can’t wait to dive into your story and the lessons you’ve learned along the way, but maybe we can start with something foundational to your success. How have you gone about developing your ability to communicate effectively?
At SchlickArt, our ability to communicate effectively begins with truly listening to our clients. We make it a priority to understand why they reached out and what they hope to achieve. Whether they need photography, video, or a comprehensive business marketing strategy, we tailor our process to their specific goals.
We guide clients step by step through our services, supported by well-structured email campaigns that keep them informed about the timeline and what to expect next. This ongoing communication ensures that no detail is overlooked. We’re also always available for a phone call to address any concerns or questions directly, providing personalized support whenever needed.
We believe that clear, consistent communication builds trust. Since many people feel uncomfortable in front of the camera or overwhelmed by marketing strategy, our approach helps ease those anxieties and sets the stage for a positive, stress-free experience.
Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
SchlickArt is a luxury visual marketing company specializing in photography, video, and marketing strategies for businesses, personal brands, and professionals. Founded in 2012, we built our company on the belief that empowerment leads to authenticity—and that shines through every camera lens.
Over the years, our Santa Clarita-based studio has evolved to create dynamic visual experiences that showcase brands and tell compelling stories. We approach each project with a clear creative vision, informed by thorough research and strategic questions, to ensure we capture the essence of your brand and meet your marketing goals.
As visual marketing specialists, we focus on creating strategic content that helps businesses and personal brands stand out in their market. Our approach goes beyond just delivering visuals—we develop a customized strategy that aligns with your business goals, ensuring your brand resonates with the right audience. By combining powerful visuals with tailored marketing strategies, we help you build meaningful connections and make a lasting impact.
Branding with intention is at the core of what we do. We don’t just create content; we craft a cohesive visual narrative that strengthens brand recognition and supports your overall marketing efforts. Our services extend to providing expert guidance on how to optimize your content across various platforms, ensuring it drives engagement and fuels business growth.
Our approach builds trust, credibility, and long-term loyalty with your audience.
Be Yourself. Brand Yourself. Tell Your Story.
If you had to pick three qualities that are most important to develop, which three would you say matter most?
Three key qualities have had the greatest impact on our journey at SchlickArt: effective communication, individualism, and research.
First, effective communication has been essential in educating our clients and addressing their concerns. We prioritize clear, consistent communication to ensure our clients understand every step of the process, which not only builds trust but also helps them feel confident in our services.
Second, individualism is a strength that has shaped our ability to provide tailored experiences. Lindsay’s top strength, according to Gallup Strength Finders, is individualization, which enables her to customize services to meet the unique needs of each client without compromising quality. This approach ensures that every client receives a personalized experience that’s aligned with their specific goals.
Third, research plays a crucial role in how we serve our clients. Brian’s strength in research allows us to dive deep into understanding each company or brand before we begin working with them. By gaining a comprehensive outside perspective, we can help businesses align their internal efforts with how they want to be perceived by their audience, ensuring consistency and clarity in their messaging.
Advice: For those early in their journey, we highly recommend using tools like Gallup Strength Finders to identify and understand your own strengths, as well as those of your team (if you have one). This awareness allows you to focus on areas where you can improve and identify tasks that can be delegated to others who are better suited for them. Additionally, developing solid processes within your business—such as templates, scripts, and checklists—can save time and streamline communication. This ensures you’re not repeatedly answering the same questions and can instead provide consistent, high-quality responses to multiple clients efficiently.
Tell us what your ideal client would be like?
At SchlickArt, our ideal client is a business owner, personal brand, or professional who understands the value of consistent, high-quality visual content in their marketing efforts. They are committed to building a strong brand presence through strategic photography, video, and visual marketing that tells their unique story.
Key characteristics of our ideal client include:
Commitment to Growth: Our clients are invested in their business and eager to grow their brand. They understand that professional visual marketing isn’t just about aesthetics—it’s about creating content that engages their audience and drives long-term business success.
Open to Collaboration: We work best with clients who value collaboration. They are open to sharing their vision and trust our expertise in crafting a personalized marketing strategy. This mutual partnership helps us create visuals that truly resonate with their audience.
Ready for Strategy-Driven Marketing: Our ideal client is not just looking for a one-off service; they seek a comprehensive, strategic approach to visual marketing. Whether they need professional headshots, branding videos, or a full visual marketing plan, they appreciate the importance of aligning their content with their business goals.
Focus on Authenticity: Clients who value authenticity in their branding and marketing efforts thrive with us. We excel at capturing the real essence of our clients and their businesses, creating visuals that feel genuine and relatable, helping to build trust and credibility with their audience.
At SchlickArt, we specialize in working with businesses and personal brands that want to elevate their marketing through strategic visual storytelling. If you’re committed to growing your brand and ready to invest in impactful visual content, we’re the partner for you.
Contact Info:
- Website: https://www.SchlickArt.com
- Instagram: https://www.instagram.com/schlickart/
- Facebook: https://www.facebook.com/SchlickArt
- Linkedin: https://www.linkedin.com/company/schlickart/
- Youtube: https://www.youtube.com/@SchlickArt
so if you or someone you know deserves recognition please let us know here.
