We’re excited to introduce you to the always interesting and insightful Brittany Raji Alberty. We hope you’ll enjoy our conversation with Brittany below.
Brittany, so good to have you with us today. We’ve got so much planned, so let’s jump right into it. We live in such a diverse world, and in many ways the world is getting better and more understanding but it’s far from perfect. There are so many times where folks find themselves in rooms or situations where they are the only ones that look like them – that might mean being the only woman of color in the room or the only person who grew up in a certain environment etc. Can you talk to us about how you’ve managed to thrive even in situations where you were the only one in the room?
Often throughout my career, I’ve been the only black person, woman, or the youngest in the room. Honestly, it used to make me insecure. I would shrink big time. It wasn’t until I noticed a pattern that I was selected because they saw something in me. It took years for me to own my superpower of connection. Once, lean into what made me unique and stop trying to fit in it changed everything. My advice is don’t try to fit in but embrace what makes you stand out.
Thanks, so before we move on maybe you can share a bit more about yourself?
I coach and create iconic spaces for moms of color. I’m a proud mamaprenuer & socialite who teaches magical marketing strategies to busy mamapreneurs, who need to stand out in crowded marketplaces & scale with automations. I’m a third generation entrepreneur. I have one daughter, Amara, 2 (which means ‘grace’ in Igbo) and I married my best friend, David. We are a 100% self-employed family, jogging businesses, a baby, and everything! Fun fact about me is that I’ve lived in every time zone in the country. As a digital marketer, coach, content creators and founder of R.I.C.H. Mama’s Club is a social club for moms of color. I wear many hats. It’s important to me all my campaigns and efforts lead to DEIA focused projects. The African American Marketing Association listed me as one of top 50+ back markets on the rise in 2022.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
My most impactful qualities are being oblivious, consistent, and willingness to adapt to change. When I say i’m oblivious, its because when I had plans or big ideas I didn’t know what it would require of me. Not knowing the full scope of work made me rise to the occasion when I wanted it bad enough or walk away when it wasn’t worth the risk to me. You have to know what your personal breaking points are and when its ok to cut your losses. You will learn so much in your failures. I feel they are vital in business. You have to be ok with making mistakes and forgiving yourself along the way.
What was the most impactful thing your parents did for you?
The most impactful thing my parents did for me was my independence. I had to make a lot of decisions for myself at a young age. I signed myself of dance teams, summer classes, etc. When I was kicked out of school I registered myself for GED classes. I helped out with my younger sisters and household from 16. Making the decisions helped me become the woman I am today. Being resourceful is in my blood.
Contact Info:
- Website: https://themarketingmidwife.com/home
- Instagram: https://instagram.com/marketnmotivate
- Facebook: https://www.facebook.com/BrittanyRaji/
- Linkedin: https://www.linkedin.com/in/marketnmotivate/
- Youtube: https://www.youtube.com/channel/UC6RxrJrFq5tBbZknjIrVshQ
Image Credits
Kimberly Ruth Photography
