Meet Brittney Frietch

We’re excited to introduce you to the always interesting and insightful Brittney Frietch. We hope you’ll enjoy our conversation with Brittney below.

Brittney, we’re thrilled to have you on our platform and we think there is so much folks can learn from you and your story. Something that matters deeply to us is living a life and leading a career filled with purpose and so let’s start by chatting about how you found your purpose.

I didn’t find my purpose in one shining, picture-perfect moment. I found it in the chaos. In the heartbreak. In the grit. In the times I was counted out, underestimated, and told I wasn’t ready.
I became a mom young. I was raised by divorced parents. And like so many women, I was told again and again that I was too much of something and not enough of everything else. Too young, too green, too emotional, too inexperienced to lead anything worth taking seriously. But I had this quiet, burning belief that I was meant for more, and I was willing to work for it.
I didn’t have a roadmap. I had responsibilities. I had mouths to feed. I had ambition. So I built a career, one deal, one mistake, one breakthrough at a time. And while some people chase titles or money, what I was really chasing was impact. I wanted to do work that meant something, that left people better than I found them. That gave my children a different story. That rewrote my own.
Purpose became clear through pain too. My husband lost his mom, Joanie, to MS when he was a child. I never got to meet her, but I feel her legacy in our family’s story every day. We also lost my baby brother, Tyler, to leukemia at just 18 months old. These losses weren’t just moments, they became missions. They planted the seeds of a life and business built to help other families navigating unimaginable pain, with scholarships, support when life hits hard, and access to youth sports and opportunities that should never be out of reach because of grief or hardships.
I channeled that fire into building a boutique real estate brokerage, not to compete with the industry, but to change it. I wanted to lead a company where people feel seen, where culture beats ego, where agents grow not just professionally, but personally. Leadership hasn’t always been pretty. I’ve absorbed chaos, solved drama that wasn’t mine, carried the weight of people and problems at all hours of the day. But every long day, every heavy decision, every hard-earned win reminds me: this is what purpose looks like.
It’s not polished. It’s not easy. It’s not given. It’s built. In the quiet decisions to keep showing up, even when no one’s clapping for you. Even when you’re the only one in the room who looks like you, thinks like you, or leads the way you do.
I don’t just sell houses. I help build lives. I lead a mission. I create opportunity. I’ve turned “too young” into just getting started, and “too inexperienced” into trailblazer. I’ve turned “why me?” into “watch me.”
So no, I didn’t find my purpose in a perfect plan.
I uncovered it by becoming the woman I was always meant to be, even when the world told me I couldn’t.
And I’m just getting started.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

I’m the founder and Principal Broker of BF Realty℠, a boutique residential real estate brokerage serving Greater Cincinnati and Northern Kentucky. We’re not your average real estate company, and that’s by design.
I started this business because I believed people deserved more than a transactional experience. They deserved white-glove service, deep relationships, and a real estate experience rooted in trust, culture, and connection. I’ve built a team of powerhouse agents and support staff who lead with heart, hustle, and integrity, and we’ve grown fast because of it.
In just a few years, we’ve gone from a bold idea to being recognized as one of the fastest-growing private companies in our region. But more than the awards and sales volume, what excites me most is the culture we’ve created. We believe real estate is personal. It’s someone’s home, their future, their foundation, and we treat it that way.
Right now, we’re in an exciting season of expansion.
We’re growing both in agent count and in physical presence, with offices in Ft. Thomas, KY and Loveland, OH, and more strategic growth on the horizon. We’re building not just a brokerage, but a movement, one that empowers agents to lead lives of freedom and purpose, and clients to make smart, values-driven real estate decisions.
Beyond the brokerage, I’m also deeply passionate about giving back. Inspired by the loss of my husband’s mother and my own baby brother, we provide scholarships, youth sports sponsorships, and support for families who are experience hardships. It’s one of the most meaningful parts of the work I do, creating impact that outlasts any closing.
The through-line of everything I do is purpose and people. Whether it’s coaching agents, serving clients, speaking to young leaders, or helping families in crisis, I’m here to build things that matter, and to lead in a way that brings light, not just profit.
We’re just getting started, and I’m so fired up for what’s next.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

1. Grit over glamour.
Real success isn’t sexy, it’s gritty. It’s doing the work when no one’s watching, showing up when you’re exhausted, and figuring it out even when you’re scared. Grit kept me moving when I was the youngest in the room, when I had no roadmap, and when people doubted me. It’s not about having all the answers, it’s about refusing to quit.

Advice: Stop waiting to “feel ready.” You get stronger by doing, not by planning. Fall in love with the work; the messy, hard, unglamorous work, and you’ll be amazed at what you can build.

2. Emotional intelligence and self-awareness.
Being a leader, especially a woman in a male-dominated space, means constantly navigating people, personalities, egos, and emotions. I’ve learned that how you lead matters just as much as what you do. Knowing when to listen, when to step back, when to push, those are make-or-break skills. And honestly, knowing yourself is the starting point for all of it.

Advice: Build your EQ like a muscle. Reflect often. Get curious instead of reactive. Learn how you show up under pressure, and course-correct in real time. The most magnetic leaders I know aren’t the loudest in the room, they’re the most in tune.

3. Vision backed by strategy.
Big dreams are nothing without execution. I’ve always had bold ideas, but what moved the needle was learning how to break those dreams down into actions, systems, and plans. Anything I’ve ever done professionally, and personally for that matter, only worked because I paired my vision with real strategy.

Advice: Dream wildly, but don’t stop there. Put timelines around your goals. Ask for mentorship. Reverse engineer the outcome you want and take the next right step. Success doesn’t happen all at once, it’s the result of 10,000 tiny decisions made with intention.

If you’re early in your journey, remember this: You’re not behind. You’re not unqualified. You’re becoming. Stay humble. Stay hungry. Do it scared. And trust that the version of you who’s still learning is the one that will build something extraordinary.

How would you spend the next decade if you somehow knew that it was your last?

If I knew I only had a decade left, I wouldn’t play it safe. I’d go all in on purpose, presence, and people, because at the end of the day, those are the only things that matter.

I’d spend every waking minute building a legacy that breathes life into others long after I’m gone. I’d pour into my children, not just with love, but with wisdom. I’d teach them to trust their gut, to bet on themselves, to live boldly and love deeply. I’d give them stories, traditions, roots, and then wings.

I’d pour into my marriage, not letting busy rob us of connection. I’d savor ordinary moments and make them holy. Because when the clock’s ticking, you realize the magic was never in the “big things.” It was the kitchen laughs, driveway talks, late-night prayers, and road trips with the windows down.

I’d double down on the mission. I’d grow my company not just for profit, but for impact. I’d build up leaders who build up others. I’d help women see that they’re not too late, too broken, or too small to create something that changes lives. I’d speak louder, love harder, and give more generously than I ever have.

I’d give my energy to serving the underdog. To funding futures. To reminding people that pain doesn’t have to define them, it can refine them. I’d tell the truth even when it’s not convenient. I’d live unfiltered, unafraid, and unwavering in my values.

And I’d be everywhere my feet are. No more rushing through life to prove something. I’d show up fully. I’d move slower, but more powerfully. I’d write letters. I’d host dinners. I’d laugh until I cry. I’d leave voice memos for the people I love, telling them exactly what they mean to me, not later, now.

The truth is, we’re all living like we have forever, but none of us do.

So I’d live this decade like it’s my last, And I’d make sure the world feels it.

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