Meet Brittni Cole

We recently connected with Brittni Cole and have shared our conversation below.

Brittni, thanks for taking the time to share your thoughts with us today. We’re excited to dive into your story and your work, but first let’s start with a broader topic that might be stopping many of our readers from pursuing their dreams – haters, nay-sayers, etc. How have you managed to persist despite haters and nay-sayers that inevitably follow folks who are doing something unique, special or off the beaten path?

Persisting despite the haters and naysayers isn’t just about proving them wrong – it’s about staying true to who I am and the values I stand for. My ability to keep going comes from the hardships I’ve faced and the person I’ve become because of them. I’ve experienced my fair share of challenges – bullying, addiction, depression, and the trials life tends to throw at us. Each one tested me in ways I never expected, but those same hardships also became the foundation of my strength. Instead of allowing those struggles to define me negatively, I use them to shape the person I am today – resilient, purpose-driven, and committed to growth. Even now, there are people who try to paint a false narrative about who I am – people who choose to focus on misconceptions rather than understanding the truth. They’re more interested in pushing their version of a story than recognizing the reality of who I am and what I stand for. But the truth is, I don’t let their words or their assumptions control my path.

I know who I am. I know the battles I’ve fought and the values I hold close. No outside opinion can erase the work I’ve put in or the growth I’ve achieved. I don’t waste energy trying to convince people who are committed to misunderstanding me – instead, I focus on living with integrity and letting my actions speak for themselves.

At the end of the day, my persistence is rooted in a simple truth: I’m not defined by the noise around me. I’m defined by the strength I’ve built through every hardship I’ve overcome and Gods goodness. No false narrative can ever take that away.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

Hi, I’m Brittni – spelled with an “ni”! I was born and raised in Macon, GA until the age of 10, when my parents’ divorce led me to Smiths Station, AL. I graduated from Smiths Station High School in 2004, then pursued college on an academic scholarship, earning my degree in Business Management with honors from Columbus Technical College.

Growing up, I was the oldest of five children. Some step-siblings, one half-sibling – but we never saw it that way. To us, we’ve always just been brothers and sisters, because blood doesn’t define family. That deep-rooted bond has shaped who I am and reinforced the importance of love, loyalty, and resilience in my life.

Life has taken me on quite a journey – marriage, loss, love and resilience. I’ve faced grief, experienced a decade-long relationship that ended in divorce, and navigated the highs and lows that come with life’s unpredictable path. Looking back, it can feel overwhelming, but it also reminds me how far I’ve come.

Over the years, I’ve lived in multiple states before returning to my roots in Macon in 2019. I’m a southern girl at heart, deeply connected to my faith, my family, and the things that bring me joy – fitness, adventure, shopping, travel, and most importantly, spending time with family and my three precious nephews, who lovingly call me “BB.”

At this stage in my life, I stand with strength, peace, and perseverance I once never thought possible. I’m grateful for the lessons, the growth, and the opportunity to share my story.

Professionally, I’m dedicated to providing personalized solutions across life coaching, the Nexus letter process for Veterans, and executive virtual assistance. At the heart of my work and brand “B Cole Life Coaching” is a commitment to empowering others – whether its helping people navigate life’s challenges, supporting businesses through strategic operations, or advocating for those who deserve to be heard.

My journey hasn’t been easy. I’ve faced my share of hardships – bullying, divorce, disappointment, failure, depression, addiction, and the kind of trials that test the core of who you are. But through those experiences, I built a foundation of resilience and a deep understanding of how to persevere when the odds feel stacked against you. The same grit drives everything I do today.

One of the most exciting parts of my work is seeing the real impact it has on people’s lives. Whether I’m coaching someone through a major life transition, supporting professionals with high-level virtual solutions, or guiding veterans through the complex Nexus letter process, my focus is always on delivering real, tangible results.

I’m incredibly grateful to work alongside an extremely gifted and sought-out psychologist, whose expertise is invaluable in helping veterans navigate the medical and psychological complexities required to secure their benefits. Together, we ensure that every veteran’s story is heard and validated with the care and precision it deserves.

I’m particularly passionate about this new business endeavor dedicated to helping veterans secure the disability benefits they so desperately deserve. I know firsthand how easy it is for the system to overlook or undervalue the sacrifices of those who served. Through this work, I’m committed to ensuring veterans receive the recognition and support they’ve earned – because no one should have to fight for what’s rightfully theirs.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

1. Resilience: The Power to Keep Going

For those early in their journey, understand that resilience isn’t something you’re born with – it’s built through experience. Start by embracing small, daily challenges instead of avoiding them. When things get tough, remind yourself that every setback is temporary and an opportunity to grow stronger. Journaling your progress and surrounding yourself with people who support your growth can also help you stay grounded and resilient.

2. Self Awareness: Knowing Who You Are Beyond the Noise

To build self-awareness, spend time reflecting on your values, strengths, and areas where you want to grow. Practice asking yourself: “Who am I when no one is watching?” and “What do I stand for?” Meditation, therapy, or working with a life coach can be powerful tools in this process. And most importantly – never let someone who hasn’t walked in your shoes define your truth.

3. Courage: Speaking and Living Your Truth

Courage is a muscle – develop it by consistently stepping outside your comfort zone. Start by sharing your truth in safe spaces and gradually expand to larger platforms. Embrace the fact that not everyone will understand or support your journey and that’s okay. Focus on the people who need to hear your story and those who will be inspired by your authenticity.

Your journey proves that the greatest strengths often come from the hardest struggles. For anyone early in their path – especially those battling addiction or misrepresentation – know that your story is still being written. Stay patient, stay true, and trust that every step forward is shaping a version of you that no false narrative can break.

Before we go, maybe you can tell us a bit about your parents and what you feel was the most impactful thing they did for you?

The most impactful thing my parents did for me was instilling the importance of perseverance and self-belief whether they realized it or not. Through their words and actions, they taught me that no matter how hard life gets, I am capable of pushing through. That lesson became my anchor during the darkest moments of my addiction and when others tried to define me through false narratives.

But I didn’t walk this path alone. My sister and the rest of my siblings have been the backbone of my strength offering unwavering support when I needed it most. Their belief in me, even when I struggled to believe in myself, gave me the courage to keep moving forward. Knowing they were in my corner reminded me that my worth wasn’t defined by my lowest points, and I had the power to rewrite my story.

Looking back, I realize that the most powerful gift my family gave me wasn’t just their words – it was their constant presence. Their support gave me the resilience to not only overcome my struggles but to turn my pain into purpose helping others find their voice and claim the life they deserve.

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