Meet Brock McGoff

We recently connected with Brock McGoff and have shared our conversation below.

Hi Brock, appreciate you sitting with us today to share your wisdom with our readers. So, let’s start with resilience – where do you get your resilience from?
Before going “full time” with my content creation business, it was a side hustle for about five years. I’d work during my lunch breaks, evenings and weekends, mostly for very little money.

During this time, I had to keep believing that it would work out eventually. My main motivation was having control over my time. I knew the 9-to-5 office life wasn’t for me. I hated the rush commute, the endless staff meetings.

So I was really running away from that lifestyle more than anything else.

I think that drive helped me power through those first few unprofitable years.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
I help men look and feel their best with simple, practical style and life advice. I publish this advice and reach my audience on YouTube, Instagram and TikTok.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
I think it’s important to get really good at at least one thing. In my case, that thing was SEO. I was very good at blogging in a way that earned lots of organic (free) traffic from Google.

I learned everything I know about SEO from forums, YouTube videos, blog posts and other bloggers. I didn’t go to school for marketing, writing or business.

If you’re not good at something specific, go find that thing and get really good at it. Then you can start stacking skills to really set yourself apart (e.g., a good writer who understands SEO; a skilled videographer who gets marketing; an athlete who can grow a social media following).

Awesome, really appreciate you opening up with us today and before we close maybe you can share a book recommendation with us. Has there been a book that’s been impactful in your growth and development?
The 4 Hour Work Week by Tim Ferriss had a huge impact on me. The specific tactics in this book may be a bit outdated at this point, but the principles are still true today.

Two specific things:

First, your income does not need to directly tied to your time. You don’t have to sell your time for money. You can create more passive income streams.

Second, your work does not need to be tied to a certain location. You can create a career that gives you location independence, allowing you to travel more often or just move around every few years.

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Brock McGoff

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