Meet Brooke Latham

We recently connected with Brooke Latham and have shared our conversation below.

Hi Brooke, thanks for sitting with us today to chat about topics that are relevant to so many. One of those topics is communication skills, because we live in an age where our ability to communicate effectively can be like a superpower. Can you share how you developed your ability to communicate well?

When I was a little girl, I used to get in trouble for staying up past my bedtime to read the Thesaurus with a flashlight under the cover of my blanket. I vividly remember being flabbergasted with the infinite expanse of ways to express exactly what you mean. I have always loved the topic of communication — from words and books to the more abstract forms of visual arts. I remember reading all three Harry Potter books when I was just 8 years old. I would actually love being put in ‘time out’ because it was just me and my books. As I grew older I began leaning into my love of the arts, and learning how to communicate effectively without any words at all. I spent my teenage years being totally absorbed in the way that light, color, texture, and composition can convey the intangible and evoke a deep sense of emotion within both the creator and viewer, across time and space. My love of communication manifested in many forms of exploration over the years, and has ultimately culminated in my career as a Marketing Entrepreneur. I’ve so enjoyed leveraging my strengths to help my clients refine their message and get it in front of the right people. In building my company, Social Canvas, I have also learned so much along the way, and worked with some truly amazing people.

Thanks, so before we move on maybe you can share a bit more about yourself?

Our lives are completely saturated with messaging. From the moment we wake up, to the moment we rest our head back on our pillows, we are constantly processing information and filtering out whatever doesn’t feel compelling. So, it can be really difficult for small businesses to be heard among the constant noise.

I love helping organizations of purpose stand out in front of their target audience. By driving digital marketing results for my clients, I help them advance their mission by growing their business.

Things move fast in the world of digital marketing, so I’m always on my toes. I love getting to work with such inspiring clients in a range of industries, from wellness and mental health to culture management and coaching.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

When I was first getting started on my entrepreneurial path, I really leveraged the endless source of information that’s out there in the ether. I listened to so many podcasts and audiobooks, watched a ton of youtube videos and instagram clips, and read countless articles and books about anything and everything that felt relevant to my journey. You can learn pretty much ANYTHING on the internet these days, you just have to know how to search for the right things.

So, I’d say my go-getter attitude was really beneficial for me. I have always been very driven and self-motivated to reach my goals.

Entrepreneurship is also all about your stamina — it’s a marathon not a sprint. Sometimes you fall down, it’s inevitable. What matters is not how you fall, but how you get back up. You have to be resourceful, stay positive, and just keep moving forward.

Do you think it’s better to go all in on our strengths or to try to be more well-rounded by investing effort on improving areas you aren’t as strong in?

There is a ton of evidence to suggest that when we lean into our strengths we see better outcomes. When we tend to focus on the things we’re not good at, we can develop a really negative frame of mind that tells us we’re not capable or worthy of achieving the things we really want. I think one of the secrets of success, in business and in life, is really to believe in yourself wholeheartedly. Thinking makes it so. So any time you hear that little devil on your shoulder trying to get you down or make you feel like you’re not good enough, just turn to the angle on the other shoulder and rattle off a few of the reasons why the negative voice is wrong. List your strengths, and remember how they have served you. Go beyond that and pinpoint the ways in which you can really leverage your strengths to creatively solve whatever challenge you are facing and to keep moving forward.

Contact Info:

• Website: https://www.socialcanvasco.com/
• Instagram: https://www.instagram.com/socialcanvasco/
• Facebook: https://www.facebook.com/socialcanvasco
• Linkedin: https://www.linkedin.com/in/brooke-latham