We’re excited to introduce you to the always interesting and insightful Cameron Johnson. We hope you’ll enjoy our conversation with Cameron below.
Cameron, first a big thank you for taking the time to share your thoughts and insights with us today. I’m sure many of our readers will benefit from your wisdom, and one of the areas where we think your insight might be most helpful is related to imposter syndrome. Imposter syndrome is holding so many people back from reaching their true and highest potential and so we’d love to hear about your journey and how you overcame imposter syndrome.
I don’t think I really got over the imposter syndrome phase. Every time I book a client, I wonder, “Do they really enjoy my work and feel like I would do them service?” I still get nervous when I do a job, because I’m a perfectionist. But once I give the client the end result and see their face light up, I think, “I really am made for this!” I think it’s good to have some variation of imposter syndrome or that anxiousness so it can keep you honest and keep you leveling up with each project you do.
Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?
What I do is basically marketing and branding for other small businesses through media. Whether it’s promo videos/photos, product photos, etc. We focus on helping the business promote themselves in an affordable way. We also do some personal photography like family sessions, things of that nature. But we focus more on businesses.
If you had to pick three qualities that are most important to develop, which three would you say matter most?
One thing I think was impactful for me to do was hone in on a specific niche. When you first start, you’re so eager to take on any project that comes your way for the sake of being able to say you have a client. But when you do that, you spread yourself thin and you can’t perfect your work because it always changes. A second thing I believe was impactful was researching your marketing. You will adjust later on anyways just because of market changes, but when you research your competitors and gage where they are with pricing, you can be able to see what you’re up against in quality of work and see where you fit to be competitive in pricing without pricing yourself out or even lowballing yourself. And lastly I believe just having the confidence in your work. You know the quality you put out there, so own it and be proud!
To close, maybe we can chat about your parents and what they did that was particularly impactful for you?
The most impactful thing my parents did for me was believe in what I did. My mom always kept up with my projects and keeping me going by just simply asking “What’s next?” By her doing that, it made me search for new ideas and practice them so when I did get a new client, I could be able to apply those new techniques. My dad helped fund my business in the beginning by getting the equipment I needed to do my jobs and projects. Even though he was retired and on a fixed income, he found a way to get me going by getting my first camera, computer, and the software I needed so I wouldn’t have to keep asking to borrow equipment.
Contact Info:
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Image Credits
Action-N-Motion Productions
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