Meet Carrie Beth Winfield

Alright – so today we’ve got the honor of introducing you to Carrie Beth Winfield. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Carrie Beth, really happy you were able to join us today and we’re looking forward to sharing your story and insights with our readers. Let’s start with the heart of it all – purpose. How did you find your purpose?

How We Found Our Purpose

For us, purpose wasn’t discovered all at once — it was built through love, resilience, and a shared dream. As a married couple, we’ve always balanced each other: one of us the visionary, dreaming up what’s possible, and the other the bulldog, rolling up sleeves and making it happen. Together, that balance has been the heartbeat of everything we do.

Farm Hippie was born out of a simple but powerful belief: that local makers, growers, and artisans deserved a place to thrive year-round, not just seasonally or at temporary markets. We knew what it felt like to work hard on something you love and struggle to find a platform for it. When we opened our doors in 2019, just before the pandemic, we had no idea how much our little indoor farmers market would become both a refuge and a launching pad — not just for us, but for hundreds of small businesses.

Our purpose revealed itself in those moments: when a vendor shared that Farm Hippie gave them the courage to grow their dream, when a customer said they felt at home the minute they walked through the door, when we saw our community rally around local instead of letting it fade away. Purpose, for us, is woven into those connections.

We’ve faced plenty of challenges — building something completely new meant rewriting the rules, sometimes even fighting to change legislation so that local producers could sell indoors. But purpose carried us through. It wasn’t about building just a business; it was about creating a movement that outlasts us, something that gives others hope and belonging.

Looking back, we realize that our purpose has always been about service: to each other as partners, to our vendors as family, and to our community as neighbors. We didn’t just “find” it — we lived into it, day by day, and it continues to grow alongside us.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

About Us & Our Work

We are Ash and Carrie Beth Winfield — married partners in life and in business, and the co-founders of Farm Hippie, Oklahoma’s first indoor farmers market. What started as a vision to give local farmers and makers a place to sell year-round has grown into a thriving community of nearly 200 vendors across three locations. We opened our flagship store in Collinsville in 2019, and over the past six years we’ve expanded to Pawhuska and Claremore.

What excites us most is that Farm Hippie is so much more than a marketplace — it’s a movement. We’ve been able to foster an environment where small businesses can grow, customers can shop locally with ease, and communities can connect around food, art, and creativity. Every shelf in our stores tells a story: honey from a beekeeper who learned the craft from his grandfather, bread baked from a family recipe, handcrafted soaps and candles made with passion. We get to showcase that talent and connect people with products made from the heart.

Alongside Farm Hippie, we also own Bee Farmee, our personal line of beeswax-based skincare and wellness products. What began as a kitchen experiment has grown into a beloved collection of more than 70 products, from tattoo balms to natural deodorants. Our customers often tell us they love that Bee Farmee is rooted in sustainability and simple, honest ingredients — and we love seeing those products line the shelves next to other local makers.

This year, we’re especially excited about the launch of our Farm Hippie Fresh To-Go App, designed to bring the farmers market experience into the digital age with curated meal bundles and easy online ordering for pickup. We’re also celebrating the six-year anniversary of Farm Hippie with a grand opening at our newest location in Claremore, a milestone that reminds us just how far we’ve come since our first day.

At its heart, our work is about community. We’re passionate about giving small businesses the platform they deserve and about reminding people everywhere that when you shop local, you’re not just buying a product — you’re investing in a dream.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Three Most Important Qualities in Our Journey

Resilience in the Face of Uncertainty
Opening Oklahoma’s first indoor farmers market meant stepping into uncharted territory. There were no roadmaps, and at times the challenges felt overwhelming — from navigating legislation to surviving a pandemic. Resilience kept us moving forward, reminding us that setbacks aren’t failures but lessons.
Advice: Build resilience by expecting challenges and embracing them as part of growth. Keep your “why” close — when you know your purpose, you can withstand the storms.

Collaboration & Relationship-Building
Our success has never been just ours. It’s been built through the relationships with vendors, customers, and community partners. As a married couple, we’ve also had to learn how to collaborate with each other — balancing different strengths and perspectives while working toward the same vision.
Advice: Invest time in people. Listen more than you talk, and always look for ways to lift others as you climb. Strong, genuine relationships are the foundation of lasting impact.

Adaptability & Creative Problem-Solving
From changing laws to creating new sales models, adaptability has been essential. When something didn’t exist, we built it. When the economy shifted, we innovated. Creativity allowed us to survive, but adaptability allowed us to thrive.
Advice: Stay open-minded and curious. Instead of saying “we can’t,” ask “how can we?” Flexibility paired with persistence will take you further than perfection.

Any advice for folks feeling overwhelmed?

Running multiple businesses while raising a family means that overwhelm is inevitable. For us, the key has been learning to pause instead of push. When everything feels heavy, we step back — sometimes that means closing the laptops and taking a walk outside, sometimes it’s simply sitting together over coffee and reminding ourselves why we started.

We’ve also learned the value of leaning on each other’s strengths. As a couple, we balance one another: when one of us feels like the weight is too much, the other often sees a clearer way forward. That give-and-take has carried us through some of our hardest days.

Our advice to others is to remember that overwhelm is not a sign of weakness, but a signal. It’s your body and mind asking you to slow down, refocus, and reconnect with your purpose. Don’t be afraid to take a breath, delegate what you can, and come back with fresh eyes. Some of our best ideas have been born out of moments when we finally gave ourselves permission to pause.

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Image Credits

Kristen Owens

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