Meet Cassandra Bush

We caught up with the brilliant and insightful Cassandra Bush a few weeks ago and have shared our conversation below.

Cassandra, we’ve been so fortunate to work with so many incredible folks and one common thread we have seen is that those who have built amazing lives for themselves are also often the folks who are most generous. Where do you think your generosity comes from?

I have a Biblical view of generosity. My parents modeled what it meant to give generously, trusting that we would be blessed from giving out of abundance or nothing. Growing up, I watched my parents give faithfully to our church and ministries here, near and far, never hesitating and never questioning. They trusted that what they had wasn’t really theirs to keep, but theirs to steward. Their giving didn’t come from a place of obligation—it was an act of love.

They gave in ways that couldn’t be measured in dollars and cents. They gave their time—volunteering, serving, leading. They gave their talents—whether that was cooking meals for families in need, serving on leadership teams, or simply listening when someone needed an ear. They gave to local ministries and to people across the world they had never met but cared for deeply.

I remember countless evenings when they would sit at the kitchen table, discussing how they could help someone who had just lost their job or how they could support a missionary who needed funding. There was never a question of if they would help—only how.

And as a child, I soaked it all in. I didn’t need a lecture on generosity because I had a front-row seat to a life that exemplified it.

Now, as an adult, I see how much their example shaped me. Generosity isn’t just about money—it’s about serving and loving people well. It’s about recognizing that what we’ve been given isn’t meant to be hoarded, but shared. My parents understood that blessings weren’t meant to stop with them. And now, I carry that same understanding with me.

Because of them, I know that generosity isn’t just something you do—it’s something you are.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

I’m a mom of four and a wife to my husband, who is a lead pastor for our church here in Minnestoa. Being a mom is one of my greatest joys—it’s the most fulfilling yet most demanding role, but I consider it a true blessing to stay home to raise my four children.

I also love my role as a pastor’s wife. Serving others is something I’m passionate about, and I feel that my strengths naturally complement my husband’s role as a lead pastor.

In 2017, after our first son was born, I began to question what I wanted to do professionally. I had a background in marketing and a degree in the field, and I didn’t want that to go to waste. At the same time, I deeply desired to stay home with my kids. So, I decided to invest in additional education in digital marketing, which led me to start my own business as a Google Ads strategist—a role I have absolutely loved. It’s allowed me to be creative, stretch my mind, add additional income for our family and provided a social outlet too!

Since then, I’ve expanded my work into Meta Ads, LinkedIn, Amazon Ads, and affiliate marketing. While I’m still managing paid ads, my primary focus now is affiliate marketing and helping other moms who want to make money from home.

I’m incredibly passionate about teaching moms how they can build a business from home while still prioritizing their most important role—being a mom. I love that I get to do both: stay home with my kids and empower other moms to create passive income streams that support their families.

This is what excites me the most right now—my newest project is all about making this a reality for more moms!

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Success in business for me has come from learning the right strategies, investing in mentorship, asking questions, and staying consistent. When you’re starting a business, you need a certain level of grit, perseverance, and hustle to push through challenges and achieve success.

There have been many moments when I’ve felt like throwing in the towel, but I’ve learned that hard work leads to great success. That’s why I’ve never let up on the gas.

My biggest piece of advice? Just start.

So many things can hold us back—fear, time, self-doubt—but the key is to take action anyway. Start, even if you’re scared. Start, even when it’s hard.

The second piece of advice? Just take the next step forward.

You don’t have to be an overnight success, and expecting instant results can often lead to disappointment. Instead, focus on taking small, consistent steps every day to move your business forward. Those little actions will add up to something big.

Alright, so before we go we want to ask you to take a moment to reflect and share what you think you would do if you somehow knew you only had a decade of life left?

I want to help more moms!

Right now, my biggest challenge is finding the moms who are ready—the ones who have the desire, the grit, and just a few hours a day to build something meaningful from home. I’m looking for moms who want to make extra income, who are willing to learn, and who are ready to take action.

Contact Info:

• Website: [email protected]
• Instagram: @itscassiebush_