Meet Cassandra Flores

Alright – so today we’ve got the honor of introducing you to Cassandra Flores. We think you’ll enjoy our conversation, we’ve shared it below.

Cassandra , so great to be with you and I think a lot of folks are going to benefit from hearing your story and lessons and wisdom. Imposter Syndrome is something that we know how words to describe, but it’s something that has held people back forever and so we’re really interested to hear about your story and how you overcame imposter syndrome.

The truth is that I don’t think I’ve fully overcome it — it’s something I’m still learning to navigate. But I have built a much healthier relationship with it. With time, I’ve become more conscious of when those thoughts show up, and I’m better at catching myself in the moment. I remind myself that I’ve worked hard for the opportunities I have, that I belong in the rooms I walk into, and that I am enough. It’s an ongoing process, but every project, every client, and every creative leap adds to that confidence.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

I’m a photographer, and digital creative whose work is deeply rooted in culture, community, and storytelling. Even before I ever owned a camera, I was drawn to the idea of freezing time. Growing up, my mom made photo albums of me and our family, and I loved being able to flip through them and relive those memories. That feeling of preserving moments that continue to speak years later has stayed with me my whole life.
But the true spark came years later, when I traveled back to Guadalajara, my hometown, through advance parole. Returning to Mexico after so long awakened something in me. I found myself wanting to document everything — the colors, people, energy, identity, and emotion. That trip changed the way I saw the world and pushed me to pursue photography with intention. It’s also where Floreslente, my photography brand, was born — a blend of my last name “Flores” and “lente,” meaning lens, and a reminder of the roots that guide my work.
Today, I focus on capturing people in their most natural state, whether it’s portraits, brand storytelling, cultural events, or creative editorial work. What excites me most is the connection behind the camera — those moments of trust where someone lets you see who they really are. I aim to create images that feel timeless, honest, and full of story.
This upcoming year, I’m preparing to fully step into freelancing and dedicate more time to my creative career. I’m also growing a new venture called Manitas, a collective I launched with my dear friend Nina Nino. Together, we combine photography, video, graphic design, and branding to help small businesses show up with intention and stronger visual identity. It’s been incredibly exciting to build something that merges community, creativity, and culture — and we’re looking forward to expanding and taking on more projects in the coming year.
Overall, my work is about connection — to identity, to culture, to community, and to the moments that deserve to be remembered. Just getting started!

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Looking back, the three qualities that have helped me most are adaptability, courage through action, and self-awareness.
1. Adaptability
I’ve learned that no one has everything figured out not even the people who look like they do. Embracing that has helped me take pressure off and stay flexible. For anyone starting out: allow yourself to learn as you go, and don’t wait for “perfect.”
2. Courage Through Action
I’m an overthinker, so I’ve had to teach myself to just do things, even when they feel intimidating. The “exposure therapy” has pushed me into rooms and opportunities that helped me grow. My advice: take action before you feel ready. Confidence comes from doing.
3. Self-Awareness
I’ve become better at noticing when doubt or imposter syndrome creeps in. Being aware of it helps me remind myself that I’ve worked hard, I belong, and I can figure things out. For early creatives, knowing yourself, your fears and strengths is one of the most powerful tools.
Overall, this journey has taught me to take things gracefully and enjoy the process of figuring it out.

Who is your ideal client or what sort of characteristics would make someone an ideal client for you?

My ideal client is someone who values storytelling, connection, and intentionality. I work best with people and brands who trust the creative process, are open to collaboration, and care about authentic imagery rather than staged perfection.
I’m especially drawn to clients who appreciate culture, community, and meaningful narratives. Whether it’s an individual, a couple, or a small business, the ideal match is someone who sees photography as an experience, not just a transaction.
Most of all, I love working with clients who communicate openly, respect the craft, and understand that great work comes from trust, patience, and shared vision. When that alignment is there, the end result is always powerful!

Contact Info:

• Website: https://floreslentephotography.mypixieset.com
• Instagram: floreslente