We recently connected with Celeste Sullivan and have shared our conversation below.
Hi Celeste, thank you so much for opening up with us about some important, but sometimes personal topics. One that really matters to us is overcoming Imposter Syndrome because we’ve seen how so many people are held back in life because of this and so we’d really appreciate hearing about how you overcame Imposter Syndrome.
When I first started my business, I spent countless nights lying awake wondering “Who am I to do this?” I remember staring at my notes and plans thinking they sounded good on paper but questioning whether anyone would trust me enough to buy in.
That feeling of not being “qualified enough” nearly stopped me before I even got going. But one turning point for me came when I sat down and wrote out my why—the real reason I wanted to do this work. Seeing it on paper made it tangible. I realized my purpose wasn’t to be perfect or to have all the answers, but to genuinely help people improve their health and make sustainable choices.
Another challenge was resisting the urge to compare myself to other businesses. I’d scroll social media and think, “They’re so polished. They’re further ahead.” It took practice—and honestly, a bit of discipline—to reframe that. Instead of letting their success make me feel smaller, I began treating it as inspiration. What were they doing well? What could I adapt in my own authentic way?
The biggest shift, though, was realizing that no one was going to hand me permission to do this. I had to build my own stage. That meant consistently showing up, even on days when I felt like an imposter. I worked on my mindset as much as my business plan—reading, journaling, and having honest conversations with other entrepreneurs who’d been there.
In the end, overcoming imposter syndrome wasn’t about banishing doubt forever. It was about accepting that it would come and go, but choosing to keep moving anyway. Being authentic, knowing my purpose, and staying consistent became my best tools to quiet that inner critic and keep building something I believe in.
Thanks, so before we move on maybe you can share a bit more about yourself?
My business is called Those Water Girls, and at its heart, it’s about delivering “wellness in every drop.” We’re focused on helping families and businesses access the best water possible through our line of Enagic water ionizers and mineral-infused shower filters. These aren’t your average filters—they create hydrogen-rich, true alkaline water through patented electrolysis technology, not by adding chemicals. They can produce five different pH levels for everything from safe, chemical-free cleaning to beauty routines and hydration that actually supports your body at a cellular level.
What makes this work really special to me is seeing how transformative it can be in people’s daily lives. My partner Jessika and I both have deeply personal reasons for doing this. Jessika was diagnosed with ulcerative colitis at 14, which shaped her understanding of gut health and inspired her search for wellness solutions that go beyond conventional medicine. For me, as a mom of two little girls, water health feels incredibly important—our bodies are made of about 70% water, so it only makes sense that we care about its quality.
We also love that this is a sustainable solution. It’s not just about health—it’s about replacing single-use plastic bottles, harsh chemical cleaners, and even beauty products. We like to say our machines have over 68 different uses, making them a true investment in low-tox, eco-friendly living.
What I’m most excited about right now is our mission to grow awareness and get these products into more homes, gyms, cafés, restaurants—anywhere that wants to offer healthier, cleaner water while reducing environmental impact. We’ve been expanding our social media outreach, planning more educational content, and connecting with people who share our values of wellness, sustainability, and living with intention.
At the end of the day, Those Water Girls isn’t just about selling machines. It’s about empowering people to make healthier, more sustainable choices for themselves, their families, and the planet. If you’re someone who cares about wellness and the environment—or just wants to learn more about what’s really in your water—we’d love to share our journey with you.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
If I had to choose three qualities that really shaped my journey so far, I’d say: authenticity, resilience, and a commitment to learning.
1. Authenticity
When you’re starting a business—especially one that feels personal—it’s easy to get caught up in what you think you should be or what others are doing. But the moment I really connected with my own “why,” it changed everything. For me, that meant being clear about my values: health, sustainability, and helping others make intentional choices. That authenticity resonates with people—they can feel when you’re real.
My advice: Take the time to define your purpose. Write it down. Don’t be afraid to share your story, even the vulnerable parts. It’s what makes your brand or business human and relatable.
2. Resilience
There are so many challenges when you’re building something from the ground up—moments of doubt, slow seasons, unexpected hurdles. I’ve had to remind myself often that setbacks don’t mean failure. They’re part of the process. In the early days, I’d take every obstacle so personally. Over time, I learned to pause, breathe, and ask: “What is this teaching me?”
My advice: Expect challenges and see them as opportunities to grow. Build habits that support your mental health, whether that’s journaling, talking with mentors, or just giving yourself grace on tough days.
3. Commitment to Learning
I’ll be honest—I didn’t know everything about water science or running a business when I started. But I made the choice to keep learning. From researching the health benefits of ionized water to understanding social media strategy, I’m always a student. That mindset keeps you adaptable and open to new ideas.
My advice: Stay curious. Invest in yourself the same way you invest in your business. Read, listen to podcasts, connect with others in your field. Don’t be afraid to ask questions.
Overall, I’d tell anyone starting out that you don’t have to have it all figured out. Just know who you are, be willing to grow, and keep showing up—even when it’s hard. That’s really the heart of building something meaningful.
How can folks who want to work with you connect?
At Those Water Girls, collaboration is at the heart of what we do. We love partnering with people and businesses who share our values around health, sustainability, and empowering others to make more intentional choices.
We’re especially interested in connecting with:
Wellness professionals (nutritionists, fitness trainers, holistic health coaches) who want to offer their clients a sustainable way to improve hydration and reduce toxins in daily life.
Local businesses like cafés, restaurants, gyms, and wellness studios that want to offer clean, high-quality water to their customers while reducing plastic waste.
Content creators and educators who care about low-tox living, sustainability, gut health, or wellness and want to help spread the word in a real, relatable way.
Eco-conscious brands that want to collaborate on education, events, or cross-promotion to support healthier, more sustainable communities.
If this resonates with you, we’d love to chat! You can reach out through our website, connect with us on Instagram or Facebook (@thosewatergirls), or simply send us a message to start the conversation. We’re big believers in authentic, meaningful partnerships that make a real impact—and we’re always excited to meet new people who want to change the world, one drop at a time.
Contact Info:
- Website: https://www.thosewatergirls.com
- Instagram: @those_water_girls
- Facebook: https://www.facebook.com/profile.php?id=61565171199185&mibextid=wwXIfr&mibextid=wwXIfr
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