We recently connected with Chad Treadway and have shared our conversation below.
Hi Chad, thank you so much for opening up with us about some important, but sometimes personal topics. One that really matters to us is overcoming Imposter Syndrome because we’ve seen how so many people are held back in life because of this and so we’d really appreciate hearing about how you overcame Imposter Syndrome.
Overcoming imposter syndrome is a daily battle, if I am being honest. I think anyone with any since of humbleness to them deals with it. We look to other experts and think, I’m not as good as they are. Why should someone believe or trust me?
The key thing to remember is that if you have taken the time to educate yourself and put the work into it, you probably know more than 9 out of 10 people.
So here are a few tips to deal with it:
• Leaders are readers: In the last several years, I have become a ferocious reader of non-fiction books. My library runs the gambit of sales and marketing, storytelling, psychology, and brain science to leadership and biographies.
Educate yourself about your industry: Listen to podcasts and watch videos about what others in your industry are doing.
• Share your feelings: Several of my co-workers and I routinely talk about the feeling of imposter syndrome as we all fight it.
• Being a small marketing agency that helps small businesses, we are conscious of the money they spend with us, and we often fall into the trap that we aren’t doing enough for them or we are doing the wrong thing. However, having a conversation with them often proves us wrong, and they sing our praises. Therefore, we celebrate these conversations and share them with our coworkers.
• Let go of thinking everything has to be perfect. Life is messy, and especially when it comes to digital marketing, things move quickly. We have to be ready to pivot and change at a moment’s notice.
Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?
Chad J. Treadway knows the importance of digital marketing and is committed to helping small businesses not just embrace its benefits but break free from overwhelm and take the next right steps to leverage it for their efforts. As the Chief Smarketing Officer and Partner at Cube Creative Design in North Carolina, he helps clients survey their business needs and find customized solutions. With experience spanning advertising, marketing, design, and business development, Chad’s skill set, paired with his commitment to building strong client relationships, helps him deliver impactful and innovative digital marketing solutions that drive growth. He draws on his small-town roots and work ethic to provide thoughtful guidance tailored to each client.
Chad is actively involved with the local Chambers of Commerce and business organizations in his area. He lives in North Wilkesboro with his wife Amber and son Raylan.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Three things that have helped me through my career are: 1. I am always curious. While this has gotten me into trouble a few times, it has served me well as I am always looking for ways to improve things for our clients.
2. Always Be Learning. If you aren’t learning something new every day, then you aren’t growing. If you aren’t growing, then you are dead on the vine.
3. You have two ears and one mouth, use them proportionally.
Awesome, really appreciate you opening up with us today and before we close maybe you can share a book recommendation with us. Has there been a book that’s been impactful in your growth and development?
Regarding books that have influenced me, I can’t say there is just one. That being said, here are a few that I suggest based on someone’s field.
Sales
Selling From the Heart by Larry Levine
The Transparency Sale by Todd Caponi
Marketing
They Ask You Answer by Marcus Sheridan
New Rules of Marketing and PR by David Meeriman Scott
Content Inc by Joe Pulizzi
Self-Help
How to Win Friends and Influence People by Dale Carnegie
See You at the Top by Zig Ziglar
General Books
Making Numbers Count by Karla Starr and Chip Heath
Contact Info:
- Website: https://cubecreative.design
- Instagram: https://instagram.com/chadjtreadway/
- Linkedin: https://linkedin.com/in/chadjtreadway/
- Other: https://cubecreative.design/author/chad-treadway https://ruraldigitalmarketing.com/
Image Credits
Times Treasured Studios Photography – Heather Cardwell https://timestreasuredstudios.com/
