Meet Chris Orzechowski

We caught up with the brilliant and insightful Chris Orzechowski a few weeks ago and have shared our conversation below.

Hi Chris, thanks for sitting with us today to chat about topics that are relevant to so many. One of those topics is communication skills, because we live in an age where our ability to communicate effectively can be like a superpower. Can you share how you developed your ability to communicate well?
I developed my ability to write by writing ads every single day for the past decade of my life. I’ve written over 10,000 ads in my lifetime. It’s been a long journey of constant, never-ending improvement.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?
I own an š¯•¸ Ads agency called West Egg. We help brands acquire new customers at a profit by leveraging the world’s most important social media platform (š¯•¸). The platform is growing and going through changes. It’s a great opportunity because of the cheap ad costs and the fact that it’s a “blue ocean” – very few of your competitors are advertising there at the moment.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Three qualities or skills that have been the most impactful in my career are copywriting, resilience, and having a ‘short memory.’ For me, copywriting has been so important. If you work on the internet, your words are key. The words you use will determine your level of success. The second most important is resilience. Every week you’re going to get metaphorically punched in the face, as an entrepreneur. You’ve just gotta keep going no matter what. And third, I think you have to have a ‘short memory.’ I was a wrestler and whenever you’d lose a match at a tournament, you’d have to shake it off fast and get ready for the next one. You couldn’t dwell on your last lost because you always had another match coming. Business is the same way. You’re going to do things that flop – gotta have a short memory and get back in the lab, focused on the next winning idea, instead of dwelling on your failures.

What has been your biggest area of growth or improvement in the past 12 months?
My biggest area of improvement has come in hiring and leading my team. I’m not a “manager” by nature, but I’ve realized that being lax in this area hurts every area of the business, so I’ve worked hard to build a better machine.

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