Alright – so today we’ve got the honor of introducing you to Ciara Irizarry. We think you’ll enjoy our conversation, we’ve shared it below.
Ciara, we’ve been so fortunate to work with so many incredible folks and one common thread we have seen is that those who have built amazing lives for themselves are also often the folks who are most generous. Where do you think your generosity comes from?
Our generosity is deeply rooted in our faith. At Faithfully Natural Soap Co., we believe that everything we have is a gift from God, and it is our responsibility—and joy—to give freely, just as He has given to us. Scripture teaches us in 2 Corinthians 9:7 that “God loves a cheerful giver,” and that truth has guided our business from day one.
Our mission is not just to create high-quality, natural products, but to serve others with love and integrity. We see our work as a form of stewardship—caring for people and creation alike. Whether it’s through ethical sourcing, charitable partnerships, or supporting our local community, our generosity flows from a desire to reflect Christ’s love in practical, tangible ways. We’re not just building a business; we’re building a legacy of faith-driven impact.
Thanks, so before we move on maybe you can share a bit more about yourself?
Faithfully Natural Soap Co. began with a single bar of soap and a simple desire: to create products that honor God, nurture the body, and serve others well. My husband and I co-founded this business together with faith as our foundation. He is the heart and hands behind every formula—meticulously crafting products from scratch—while I lead our marketing, storytelling, content creation, and community engagement.
Though we started with soap, our vision quickly grew. Today, we offer a full line of natural, faith-rooted skincare products including shampoo bars, conditioner bars, deodorant, hydrosols, and more—each created with pure ingredients and prayerful intention. We’re passionate about making products that are safe, effective, and good for both people and the planet.
What excites me most is how personal this work is. Through my role, I get to bring people into our story—sharing not just the products, but the purpose behind them. Every photo, post, and piece of content is an invitation for others to experience the love, care, and faith woven into everything we do.
Right now, we’re especially thrilled to be developing a new line of products for babies—something we’ve prayed about for a long time. It’s our way of serving growing families and offering gentle, trustworthy care from the very beginning of life. We’re also preparing for more wholesale partnerships across the Country to make our products even more accessible.
At its core, Faithfully Natural isn’t just about skincare. It’s about stewardship, testimony, and creating from a place of faith. We believe that what you put on your body matters—and that when a business is built on God’s truth and grace, it can be both beautiful and impactful.
There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
Looking back, there are three qualities that have been most impactful in our journey: resilience, teachability, and faith.
Before starting Faithfully Natural, Mike worked as a union ironworker in New York City—a job that demanded incredible physical and mental strength. It was high-risk, high-pressure work that often left little room for rest or creativity. But it also shaped his discipline, grit, and determination—qualities that now serve him every day as the hands behind our formulas and production.
That kind of resilience became essential when we stepped into the unknown of starting a small business. There were late nights, financial sacrifices, and moments of deep uncertainty—but we learned how to keep showing up with courage and prayer, even when things felt fragile.
The second quality is teachability. Neither of us came into this with formal business or cosmetic chemistry backgrounds—we had to learn everything from scratch. Mike immersed himself in formulation, research, and experimentation, while I dove into branding, photography, marketing, and community building. We never stopped asking questions, seeking wisdom, or humbling ourselves to learn what we didn’t know.
Finally, and most importantly, faith. Every decision we’ve made—from product development to branding to financial choices—has been grounded in prayer and dependence on God. We believe this isn’t just our business; it’s His. That perspective has shaped how we work, how we give, and how we trust Him with the results.
For anyone just starting out, my advice is this: Be patient with your process. Don’t despise small beginnings. Let your story grow slowly, with intention. Stay humble, stay curious, and most of all—stay rooted in your “why.” If you keep your heart aligned with your purpose and your hands open to learning, God will guide every step.
One of our goals is to help like-minded folks with similar goals connect and so before we go we want to ask if you are looking to partner or collab with others – and if so, what would make the ideal collaborator or partner?
Yes—we are always open to partnering and collaborating with others who share our values and heart for intentional, purpose-driven work.
At Faithfully Natural, we’re especially looking to connect with other independently owned businesses, regenerative farmers—particularly those growing medicinal herbs or producing ethically sourced tallow—as well as boutique business owners and wholesale stockists who are passionate about offering high-quality, natural, and faith-rooted products to their customers.
We believe in building relationships that are rooted in integrity, mutual respect, and a shared mission to serve others well. Whether it’s sourcing ingredients that are grown with care, curating a selection of meaningful products for a boutique, or teaming up for special collections or gift sets, we’re excited about growing together with others who value craftsmanship, stewardship, and community.
If you’re reading this and feel aligned with our heart and vision, we’d love to hear from you. You can connect with us directly through our website (faithfullynaturalsoap.com), Instagram (@faithfullynaturalsoap), or by email at faithfullynaturalsoapco@gmail.com. We’re always praying for the right doors to open and the right hands to build with.
P.S. Stay tuned for an exciting new chapter! Over the next 12–18 months, we’ll be undergoing a full rebrand as part of our trademark process—including a new name that better reflects the growth and heart behind our business. We’re incredibly grateful for the support of our community during this transition and can’t wait to reveal what’s next.
Contact Info:
- Website: https://faithfullynaturalsoapco.com/
- Instagram: https://www.instagram.com/faithfullynaturalsoapco?igsh=NGVsejJoMWl4bXgx&utm_source=qr
- Facebook: https://www.facebook.com/share/15biXm2tES/?mibextid=wwXIfr
Image Credits
Picture of us as a family Darby Newby
Pictures of brand shoots Diana Derossett
so if you or someone you know deserves recognition please let us know here.
