Meet Cody Harper

 

We’re excited to introduce you to the always interesting and insightful Cody Harper. We hope you’ll enjoy our conversation with Cody below.

Cody, thanks so much for taking the time to share your insights and lessons with us today. We’re particularly interested in hearing about how you became such a resilient person. Where do you get your resilience from?

I’ve become resilient over the years through the trials & tribulations in my field. I’ve learned that you must be willing to sacrifice almost everything to get to the level you want to be at. You really have to give it your all to be an entrepreneur. I’ve failed so many times over the years, questioning the path I was on. I’ve been rejected from countless in-house jobs, been ignored by potential clients I wanted to work with, and have learned some very hard lessons along the way. But that’s how you truly grow and learn. I’ve evolved through the small wins, but most of my growth has come from the bumps and bruises and getting advice from mentors.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

My story began with a genuine passion for visual storytelling and a drive to create cinematic content. I’m the owner of Lucid Heights Film – it’s a creative agency that specializes in video production marketing. We create cinematic stories for brands and businesses, working with all kinds of projects that have spread across multiple industries. From real estate, local brands and businesses, non-profits, you name it. We bring passion, authenticity, and uniqueness into every project we create. We’ve been striving towards being the go-to resource for brands and individuals who want to convey a message that resonates visually with their targeted audience.

For me, this journey revolves around building lasting relationships within the community; taking risks, and pushing the boundaries of what can be visually achieved. Lucid Heights Film is not only a service, but a partner with our clients that feels both authentic and impactful – we go above and beyond to make sure our clients are happy.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

This is a great question. While being authentic is important, developing a business mindset is essential too.

First, start with a solid foundation in filmmaking basics—you’ll need the technical skills to create quality work which comes with time.

Second, seek out guidance and networking opportunities. Having a mentor or someone to provide support during tough times can be invaluable.

Third, stay adaptable to the industry. If something isn’t working, don’t be afraid to pivot and try something different.

My advice: create your own path. I wouldn’t necessarily recommend formal schooling in video production unless you feel it’s essential to get started. All of these skills can be learned by connecting with and collaborating with skilled artists and producers who are making a living in the field. I personally learned far more after graduation by working with clients; that’s when you truly develop your craft and understand the basics of doing business. Success in video production isn’t handed to you after graduation, so take charge and become a leader to find your own success, because it’s not going to fall into your lap. Don’t let anyone tell you what’s possible—there’s definitely room for you to be recognized as a professional and a leader in this industry.

What was the most impactful thing your parents did for you?

My parents have blessed me in so many different ways – I wouldn’t be where I’m at today without them. I would say they’ve instilled an entrepreneurial mindset in me from a young age. My Mom is a prominent real-estate agent in Portland, and my Dad just retired his 30+ year business career as a plumber, both self-employed. I completely understand why they chose the path they did.

It provided my brothers and I with stability growing up, and they really honed in on working hard and doing the right thing in life. They’ve done great for themselves, and I’m so happy and proud as their Son at what they’ve accomplished. They are living proof to me that if you don’t quit, you can make a pretty great life for yourself and others.

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