Meet Cosette Blasquez

We recently connected with Cosette Blasquez and have shared our conversation below.

Cosette , thank you so much for joining us today. Let’s jump right into something we’re really interested in hearing about from you – being the only one in the room. So many of us find ourselves as the only woman in the room, the only immigrant or the only artist in the room, etc. Can you talk to us about how you have learned to be effective and successful in situations where you are the only one in the room like you?

Stepping into the world of business coaching after working in law felt strangely familiar, the boardrooms looked the same. The biggest seats at the table were still occupied by men, and the loudest ideas often came wrapped in male voices, male frameworks, and male definitions of success.

What set me apart wasn’t trying to imitate that. It was challenging it.

I’ve built my success by redefining what coaching can look like, especially for Latina-owned businesses. I don’t subscribe to the recycled narratives of “instant freedom” or cookie-cutter blueprints, because for many founders, especially women balancing culture, family, and entrepreneurship, those promises aren’t real. Instead, I focus on building something authentic and sustainable from the ground up, every single time.

And when we work that way, my clients receive something they’ve rarely been offered in traditional business spaces:
attention on their strengths, not their shortcomings.

In our conversations, cultural narratives matter. Motherhood expectations matter. Identity matters. These aren’t obstacles, they’re strategic data points. Together, we build with intention, leaning into what sets them apart because differentiation is not just a branding tactic; it’s what makes a business unforgettable.

When the room leans toward exclusivity, I advocate for expanding it. When the industry pushes for sameness, I push for originality. That philosophy is rooted in my experience in law, where leadership wasn’t optional, it was necessary. And it has carried into my coaching career, where founders learn to see, own, and operate from their value.

Because at the end of the day, success isn’t about who already has a seat at the table.
It’s about who rises to build a table of their own and invites others to join them.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

I am a business coach and brand strategist who helps founders turn their ideas into systems, their strengths into strategy, and their story into a brand that stands out. My work lives at the intersection of identity, discipline, and innovation especially for Latina entrepreneurs who are building businesses in spaces that weren’t always created with them in mind.

What excites me most is witnessing the moment a founder realizes they’re not just running a business they’re shaping a legacy. I get to guide them through that transformation with a framework that blends strategic planning, brand positioning, and real-world operations. It’s not theory. It’s not fluff. It’s the kind of coaching that helps my clients raise their prices, refine their brands, book more clients, and step into their authority with clarity.

What makes my brand unique is the way I coach:
I don’t believe in one-size-fits-all anything.

Every founder receives a custom strategy rooted in who they are, the market they serve, and the vision they want to build. I bring cultural awareness, business intelligence, and storytelling into every session so their brand becomes unforgettable not because it imitates the industry, but because it confidently breaks from it.

Right now, I’m entering a new chapter of expansion. I am preparing new educational experiences, elevated branding resources for founders, and upcoming media segments that focus on entrepreneurship, branding, and CEO wellness. My goal is to continue opening more doors for women who want to build profitable, powerful brands without losing themselves in the process. I will also publish my first book next year, as well as, continue to launch my podcast “Chingona Executive Officer” where we have conversations with founders that are open and unique on their entrepreneurial journey and the challenges that come with it.

My mission is simple:
Help entrepreneurs build businesses that look like them, feel like them, and elevate them.
Because when founders operate with an honest mission in mind- iconic brands are born.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Resilience is a word we hear often, but living it is something entirely different. When I was building my business, racing against time to become profitable, I learned that resilience wasn’t about being unshakable it was about being willing to fail today and still show up tomorrow with the intention to win again. It was the quiet decision, made over and over, to keep going even when progress felt invisible.

Discipline became my anchor. To me, discipline is honoring the commitments you made to yourself on the day you were excited, even on the days when that excitement disappears. There were moments when the dream felt heavy, when doubt tried to pull me off track, and I had to remind myself of the vision I started with. That’s something I teach my clients constantly: nobody is born with perfect discipline. We all drift, we all pause, we all get discouraged. But the founders who succeed are the ones who return to the path with a relentless desire to improve.

And then there’s the piece people underestimate most — relationships.
You cannot build, grow, or scale a business without them.

Almost every major milestone I achieved this year came from relationships I started forming twenty years ago, long before I ever became a business coach. Connections, networks, a simple “How are you?” these human moments compound over time. We’ve forgotten how powerful social collisions can be in a world obsessed with digital reach and algorithms.

But businesses need relationships just as much as people do. Your brand needs its own ecosystem of support, visibility, and credibility. I call them brand ambassadors — the people who believe in your work enough to open doors, make introductions, and speak your name in rooms you haven’t entered yet.

Resilience keeps you in the game.
Discipline moves you forward.
Relationships multiply your opportunities.

Together, they have shaped not only my journey, but the way I coach others to build businesses rooted in strength, intention, and connection.

What is the number one obstacle or challenge you are currently facing and what are you doing to try to resolve or overcome this challenge?

In the world of AI and as AI consultant myself, I understand why people now believe AI can be or is their coach. What we fail to understand as AI users is what I last mentioned – relationships. What makes coaching transformative isn’t just information. It’s interpretation. It’s accountability. It’s the lived experience, intuition, and emotional intelligence that comes from another human being who understands context, nuance, and the seasons of your life. AI can give you answers. But it cannot build your confidence. It cannot challenge your blind spots. It cannot understand cultural narratives, lived experiences, or the personal history that shapes how you lead.

What worries me is how many founders are now trying to replace relationships with technology. They want shortcuts, scripts, automated clarity but you can’t automate self-awareness. You can’t automate discipline. You can’t automate the type of growth that requires saying out loud, “I’m scared,” or “I don’t know how,” or “I need guidance.”

I believe in AI as an assistant, not a replacement. It can streamline tasks, elevate creativity, and help us think bigger. But it cannot replicate the energy exchange that happens between a coach and a founder — the kind of relationship that holds you accountable, celebrates you, calls you out when you’re hiding, and strategizes with you from a place of understanding who you are, not just what you want.

The future of entrepreneurship belongs to those who know how to leverage AI without abandoning connection. As a solution I constantly remind founders the importance of checking-in if AI is aligning truly with their goals and big picture. As well, the dissemination of information to the general public is key, as well as, maintaining those organic connections alive through communication.

Contact Info:

• Website: https://www.cosettebusinesscoach.com/
• Instagram: https://www.instagram.com/cosettebusinesscoach/
• Linkedin: https://www.linkedin.com/in/cosette-blasquez-ramirez-8b7533180/
• Youtube: https://www.youtube.com/@CosetteBusinessCoach

Image Credits

Jamie Brant Photo