Meet Danny Archer

We caught up with the brilliant and insightful Danny Archer a few weeks ago and have shared our conversation below.

Danny, so great to have you with us and we want to jump right into a really important question. In recent years, it’s become so clear that we’re living through a time where so many folks are lacking self-confidence and self-esteem. So, we’d love to hear about your journey and how you developed your self-confidence and self-esteem.

As a magician, you have to project confidence and self=esteem from the stage. But many times, you are not feeling as confident as the audience might think. Early in my career, I had to fake it especially when doing new material or in a performing situation this was new or different.

Every time you have to break in a new trick in front of a live audience, it can be very intimidating. No matter how many times you practiced in front of the mirror, nothing compares to doing it for a live audience. Being able to mask your fear can only take you so far.

After many years, my confidence and self=esteem grew organically as I became better and better at my craft until it reached a point of knowing I could do it.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

My focus right now is on the launch of the new House of Magic in Glenside, PA. After 7 years of running a 60 seat magic theater, my business partner and I were asked by Marc DeSouza if we would be interested in moving our theater to the planned House of Magic. It took us about two seconds to say Yes!

Marc has one of the largest private magic collections in the world and it was his dream to have all his collection displayed in one location. That dream came true when he bought a bank built in 1911 that would be big enought to house his collection as well as a one hundres seat theater, a twenty four seat theater as well as an event space, library and plenty of room to grow into the future.

The larger space allows us to do things that we couldn’t do in our old space. Bigger shows, bigger props, bigger crowds. The main theater also has a drop down screen so we can show even the smallest tricks so everyone can see them. If just our first few months (first show was 4/4/25) we have had acts from around the world as well as the best of the working US pros. We have some many more ideas for Magic School, summer camps, a Seance Show and on and on…

If you had to pick three qualities that are most important to develop, which three would you say matter most?

Magicians by nature are secretive. We all write our own scripts, choosed our material, music and style. You have to be willing to learn new skills all the time. Not just the sleight of hand needed for a trick. You may have to build a prop, sew something into your suit, design a new trick for a corporate presentation, or a TV show. \\

You are constantly learning new skills and applications and if you can’t figure something out, there is a good chance another pal conjurer will be able to jump in an lend a hand. And if all else fails, you can hire an expert that can do what your can’t, but trying to do it yourself is always my preffered way to go.

Is there a particular challenge you are currently facing?

We are the only Magic theater in the Phila. area. We realize that most people don’t know there are dedicated magic theaters (with over 1100 in the US alone) so they don’t wake up in the morning thinking about who is playing at the local theater. Even when they do find out about us, we know they scroll down our list of shows and don’t know any of these great men and women that we have booked.

So our number one challange is getting the word out about this great venue and the incredible performers we present on a weekly basis. We are working with social media companies, advertising on billboards, in movie theaters, online magazines and event calendars, FB and Instagram and several other ways to get our message out.

And when I step through the curtain as i did last week and see one hundred smiling faces, all the hard work to get to this point has been well worth it. If you ever get to Philly, we hope to see your smiling face in our audience. Be Amazed!

Contact Info:

Image Credits

John Costello

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