Meet Deja Good

We recently connected with Deja Good and have shared our conversation below.

Hi Deja, so happy to have you on the platform with us today and excited to chat about your lessons and insights. Our ability to make good decisions can massively impact our lives, careers and relationships and so it would be very helpful to hear about how you built your decision-making skills.

I definitely perfected and developed my decision-making skills by absolutely asking no one for their opinion and no one for advice unless the piece or collection is already completely done. And even then, I wouldn’t call it advice, it’s more like, ‘Hey, do you like this?’ When I’m creating for my brand, I don’t hesitate. I know what I do gets the crowd moving, and the girls love it.

Over time, I realized I’m not here to second guess myself. I’m here to set trends. If something’s different, or it doesn’t sell out in 30 seconds, that’s fine. I’ve learned that’s part of the process. Honestly, failing helped a lot too. My very first collection sat for six months without a single order. Not one. But I kept going, because I knew the mission was still the same.

That experience taught me that my confidence is my compass. The best opinion, the best advice, and the best decision-maker for me, will always be me. The best advice, honestly, is no advice

If you had to pick three qualities that are most important to develop, which three would you say matter most?

Hmm, great question. I’m the older sister, so this one hits deep! we all know the strongest man in the family is always the oldest sister, lol. All of my advice comes from lessons I had to personally teach myself.

First, I’d say confidence and trusting your vision. When I first started designing, I wanted everyone’s opinion, I wanted to know if “the girls would like it.” But I realized people love what the creator makes look confident. They don’t just shop for the clothes; they shop for how the clothes make them feel. So even if someone doesn’t like a piece at first glance, once they put it on, they love it. That taught me that trusting your vision is everything. If they don’t get it — make them get it.

Next would definitely be resilience. My first drop didn’t sell at all, but I kept going and now I run a six-figure business. So don’t give up. Don’t listen to the haters, the naysayers, or even your parents, close friends, or boyfriend. If you have a dream, chase it, because you’re the one who’s going to reap the benefits. If I had listened to everyone else, I’d probably be just as miserable as the people who doubted me.

Lastly, creative independence. I create from emotion, experiences, lessons, and even L’s — never from trends, competition, or FOMO. I’ve seen so many businesses start and fail because they were creating to please people, not from passion. I started DG during COVID, and I didn’t go into it thinking about money or trends. I just made something I loved. I failed, I got back up, I tried again, over and over, until I found my niche, which was literally just being me.

Creative independence is something you either naturally have or have to teach yourself, especially in this generation where comparison is constant. But believing in yourself, trusting your own ideas, and not needing validation is what will keep you standing when everything else falls apart. If DG flopped today, I’d still be 100% confident in my comeback. because that’s just who I am. I’ll bet on myself always.

Contact Info:

• Website: https://dgthelabel.com/?fbclid=PAZnRzaAN3holleHRuA2FlbQIxMQBzcnRjBmFwcF9pZA8xMjQwMjQ1NzQyODc0MTQAAackj4AsdJ3YL3x1QzeMaxnKdbCwLqF-cM0rS9vyHCoXEA7p5zPkoajm305Wsw_aem_9UR4k2toOfueGLrnlVve_w
• Instagram: https://www.instagram.com/dg.thelabel?igsh=cHJyMHZzNzE1cXBq
• Other: Tik Tok – @dgthelabel