Meet Delaney Rietveld

We’re excited to introduce you to the always interesting and insightful Delaney Rietveld. We hope you’ll enjoy our conversation with Delaney below.

Hi Delaney, appreciate you sitting with us today to share your wisdom with our readers. So, let’s start with resilience – where do you get your resilience from?

Throughout my 4 years of full-time entrepreneurship, I’ve learned that resilience isn’t about never having negative emotions; it’s about how quickly you can bounce back from any negative emotion, trigger, or disappointment you face.

I won’t lie, it has taken me a long time to learn this kind of resilience, but I feel like I’ve finally arrived at a place where my skills in resilience match the skills that people pay me for.

A real hack for developing resilience quickly? Commit to practicing self-trust. Self-trust doesn’t mean that you never make mistakes or have regrets. It means you trust that you have your own back no matter what comes along.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

I am the copywriter behind Dark Roast Copy Co. I write website & sales copy for service providers, creatives, and small businesses. My clients come to me because they don’t just want words that sell — they want to create a space that feels like a real conversation between them and their ideal clients.

Listen: the internet is a noisy place. It’s not as easy to market your business or sell your offers as it was even a few years ago. People have developed a real sensitivity to being sold to. While this creates problems for businesses, it also comes with opportunity.

The more you shed the jargon and buzzwords, the more you sound like yourself, and the more you say the quiet part out loud, the more clearly your real message can be heard. I help my clients sound like themselves (which, spoiler alert, rarely sounds like anyone else in their industry.)

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

1. Learning from people who are just a couple steps ahead of where you are: when you’re in the early days of entrepreneurship, you’re inundated with information. You can’t help but take it all in and take it all to heart. But why, tell me, was I taking advice from people who were growing agencies when I had no desire to pursue the agency model? My best and most effective people were the ones who did similar work to me, had similar values, and were only a couple years ahead of me in their business.

2. Resilience: there will always be ideas, offers, or posts that flop. But if you can handle the feeling of watching something you worked on flop? You can literally accomplish anything.

3. Trusting your gut: people will always be able to tell when your heart isn’t in it. Learning to listen to your gut and pivoting your approach to how you do things quickly is such a valuable skill. It can be easy to get stuck in a rut of your routine. When your gut says it’s time to question the status quo, you better listen.

What has been your biggest area of growth or improvement in the past 12 months?

Leaning more into my unique perspective and weirdness has only ever been a good move for me. As entrepreneurs, we’re constantly paving our own paths. It’s not the normal way people move through life, so I think unconsciously, we look for paths to emulate.

But if you’re constantly following the leads of others, you’re definitely missing out on ways you can be innovative. It’s scary, and feels risky to be your full, weird self, but the payoff will mean you’re more fulfilled by your work.

Contact Info:

• Website: https://darkroastcopy.co/
• Instagram: https://www.instagram.com/darkroastcopy.co/
• Linkedin: https://www.linkedin.com/in/delaney-rietveld/