Meet Desirae Benson

We’re excited to introduce you to the always interesting and insightful Desirae Benson . We hope you’ll enjoy our conversation with Desirae below.

Desirae, we’re thrilled to have you on our platform and we think there is so much folks can learn from you and your story. Something that matters deeply to us is living a life and leading a career filled with purpose and so let’s start by chatting about how you found your purpose.
As an entertainment publicist and multimedia journalist, and recent Grammy member, my journey to finding my purpose was a combination of passion, self-discovery, and continuous growth. I’ve always had a deep love for music, art, written communication and storytelling. Through my work in the industry, I realized that my true purpose lies in connecting artists, actors, athletes entrepreneurs, and a variety of companies with their audience and sharing their amazing stories with the world.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
As a publicist and journalist, my work is filled with excitement and purpose. I thrive on the opportunity to connect with individuals and organizations, sharing their stories and messages with the world. Through my expertise in strategic communication and storytelling, I have the power to shape narratives and create a meaningful impact.

My work is special to me and to others because it not only informs and engages, but it also has the potential to inspire change. By promoting the work of individuals and organizations making a positive impact, I contribute to a better society. I understand the power of words and know how to use them to inspire, educate, and uplift. It took time to get where I am and I have completely honored the journey wholeheartedly.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
Looking back, there are so many things that have proved impactful for me along the way. The three qualities that have been most impactful for me are as follows:

1. Excellent communication skills: As a publicist, I must be able to effectively communicate with clients, media professionals, and the general public. This includes strong written and speaking skills, as well as the ability to tailor messages for different audiences.

2. Strong networking abilities: Building and maintaining relationships with journalists, influencers, and industry professionals has been crucial for me. Being able to connect with the right people and leverage those connections to benefit clients is essential in this role.

3. Creativity and adaptability: I often need to think outside the box to generate media coverage and create compelling campaigns. The ability to come up with innovative ideas and adapt them to different situations is key in this fast-paced industry.

The advice I would give to those who are just starting their journey in public relations or journalism would be to stay ready for change by building a strong foundation. This includes honing your writing and communication skills, staying updated on industry trends, and familiarizing yourself with different media platforms. I also would recommended seeking mentorship and guidance by reaching out to experienced professionals in the field and ask for their guidance and advice. Having a mentor can provide valuable insights and help you navigate the challenges that come with being a publicist or journalist.

How can folks who want to work with you connect?
I am open to collaborate, network, and create amazing content with others in the entertainment industry and those seeking more notoriety for their business or brand. I work hand in hand with a wide variety of celebrities and those who also work behind the scenes. Further collaboration with celebrities and social media influencers continues to help generate buzz and visibility for my clients.

Entertainment Industry Professionals including directors, producers, writers, agents, and other professionals working in the entertainment industry are wonderful to work with. I have always enjoyed lively and interesting conversations with them. I value and respect the relationships I have established with these individuals.

Connecting with other journalists, publicists reporters, and media outlets has also been a key component for getting my clients’ stories and press releases covered. The goal is positive communication that builds upon my clients’ being able to share their inspirational stories to a wide variety of demographics.

Contact Info:

Image Credits
Photos courtesy of Desirae L. Benson

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