Meet Devante Barnes

We caught up with the brilliant and insightful Devante Barnes a few weeks ago and have shared our conversation below.

Hi Devante, so happy you were able to devote some time to sharing your thoughts and wisdom with our community. So, we’ve always admired how you have seemingly never let nay-sayers or haters keep you down. Can you talk to us about how to persist despite the negative energy that so often is thrown at folks trying to do something special with their lives?

I’ve simply learned to let these haters hate. You see, God is the only one im trying to impress…🌈🏋️‍♀️🎶

This is largely due to my upbringing. Being the youngest & only boy of three, early on I learned to develop thick skin. There’s a 5 year gap between me and my youngest of two sisters. So growing up in that enviroment was no easy task by far.

Since I could remember, I would always be the center of attention. Truly I tell you that a large part of that attention was negative. Inspite of it all I learned how to love myself, by turning all my pain into passion. As a child I would see my mom struggle frequently, but I’d never see her quit.

I say that to say this. The only thing that truly matters is what you believe about yourself. Part of that is staying focused and true to your vision.

Here’s a 3 step guide on how we do that:

First, We cut out all distractions & never take advise from people who don’t want it, or haven’t made it to where your headed.

Second, We study & learn from those who have proven to be successful at what we are trying to accomplish.

Third, We believe in ourselves enough to execute our plan with consistent action towards our goals.

Trust in God with all your heart, work your plan consistently, and he will make it come to pass.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

Hello 👋🏽, I would like to welcome you all to O.V.R (Da Brand). O.V.R. stands for Over The Rainbow.

Our vision of the rainbow represents the promise between God & Man. This is why we keep God above all things. As we march towards our future, we execute daily to motivate, inspire, and uplift all with our truth through our story.

We believe this is what God uses to forge us into people of purpose. Throughout that process we’ve developed our own core values:

Strength, Resillance, & Honesty.

So ill leave you with this. No matter how it looks, feels, tastes, or smells never give up.

As I look back over the year’s of our journey, our greatest breakthrough’s happens after tragedy strikes. Growth is very uncomfortable, but don’t be fooled it’s very neccessary & very worth the experience of a lifetime….🎶🗣️🌈

If you had to pick three qualities that are most important to develop, which three would you say matter most?

(“What a reflection point;”) I would say the three areas of knowledge that were most impactful in my journey would be the following:

Marketing: This is by far the heart & soul of any great business. I believe this is the voice of your brand. I spend 80% of my time here because I love telling the people who we are & and what we are about.

Consistency: This area comes with dicipline & time. Can you deliver on your promise? This is the engine of your business. It’s not enough to market your business, you have to be present.

Integrity: Last but not least, this is the shell of your business. This is what holds it all together. Customer’s only want to know one thing, can you deliver? So be very careful not to damage this very overlooked but most important area of knowledge. Stay in your lane.

The way to develop a great business, is by becoming a great CEO.

Who is your ideal client or what sort of characteristics would make someone an ideal client for you? (“Great question”)

When I envision an ideal or potential client I envision myself. I always put myself in the shoes of the people im serving. By doing this it allows me to build on who I truly am.

This builds trust on a firm foundation, not only as a seller but also as a buyer. Furthermore building a connection between me, my audience, and/or my customer.

When they know it’s genuine, your more likely to build a lasting relationship. By doing this we teach people how to love how imperfect they are, while giving Glory to God.

Why do we serve? Because serving others heals us. Our duty is to give back and if it helps us withstand the storms of life then lets do that by expressing love, joy, &  peace through our clothing & content.

The way to develop a great business, is by becoming a great CEO.

Who is your ideal client or what sort of characteristics would make someone an ideal client for you?
Great question, when I envision an ideal/potential client I envision myself. I always put myself in the shoes of the people im serving. By doing this it allows me to build on who I truly am.

This builds trust, not only as a seller but also as a buyer. This helps build a connection between me & my audience. The love they show is genuine. By doing this it helps us withstand the storms of life by expressing this through our content.

I love people that love how imperfect they are. While giving their burdens & glory to God.

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