We were lucky to catch up with Edilia Rossette recently and have shared our conversation below.
Edilia , so great to be with you and I think a lot of folks are going to benefit from hearing your story and lessons and wisdom. Imposter Syndrome is something that we know how words to describe, but it’s something that has held people back forever and so we’re really interested to hear about your story and how you overcame imposter syndrome.
Honestly… I don’t think imposter syndrome is something you “overcome” once and for all. At least for me, it’s something I’ve learned to walk with. For a long time I kept feeling like “¿y si no soy suficiente?” or “¿quién me creo para hacer esto?”… hasta que un día entendí que esas dudas no significaban que no pudiera, solo que me importaba mucho lo que estaba creando.
What truly changed everything was reminding myself why I started: my cultura, my raíces, my family, and the women who inspire me every single day. Every time I felt that little voice creeping in, I’d go back to the community behind Cachito — all the messages, the love, the stories — and I’d think, “okay, maybe I am exactly where I’m supposed to be.”
And little by little, I just kept choosing courage over perfection. Imperfect, pero con corazón… that’s how I’ve been navigating it.
Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?
Well… I’m Edilia, the corazón, manos y desvelos behind Cachito. What started as a tiny dream — literally a “cachito” — has turned into this beautiful space where cultura, creatividad y comunidad se abrazan. I create pieces inspired by my Mexican-American roots, by the mujeres poderosas que me rodean, and by those little moments that make us feel seen.
What I do feels special because it’s not just a product… it’s a story. Every piece in my shop has a meaning behind it: our colors, our traditions, our memories. I think that’s what excites me the most — seeing people connect with something I made and say, “this reminds me of my mamá,” or “esto me hace sentir orgullosa de mis raíces.” That’s everything to me.
Professionally, I’m focused on growing Cachito in a way that still feels personal and intentional. I still package every order, I still celebrate every restock like it’s my first, and I still cry (in a cute way 😂) when someone sends me a photo wearing something I made.
And yes — I’m working on new things! I’ve been expanding more into personalized pieces, collaborations with artisans, and seasonal collections that honor our cultura in modern, fun, everyday ways. There are a few launches coming soon that I’m súper emocionada about… I can’t share all the details yet, but let’s just say: lots of color, corazón y raíces.
At the end of the day, what I want people to know is this: Cachito is for everyone who carries their cultura with pride — whether it’s loud, colorful, celebratory… or quietly tucked in your everyday life. It’s a little reminder that our stories matter.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
If I had to pick three, I’d say:
heart, consistency, and a little bit of delusional confidence. 😂✨
Heart because everything I do is rooted in my cultura and in the people I love. When your work has meaning, it pushes you through the hard days. My advice? Get clear on your why. When you know why you’re doing something, you stop comparing and start creating.
Consistency because talent is cute, but showing up every day — even when no one is watching — that’s what really moves things forward. And trust me, there were many days where it was just me, my cafecito, and zero sales. My advice: keep going. Tiny steps count. Even the messy ones.
And delusional confidence — my favorite. 😂
Because sometimes you just have to believe in yourself before anyone else does. I’ve said “I can figure it out” more times than I care to admit… and somehow, I always do. My advice: don’t wait to feel ready. Start now. You learn on the way.
At the end of the day, you don’t need to have it all figured out. You just need corazón, ganas, and the courage to take that first tiny step — that little cachito de bravery.
As we end our chat, is there a book you can leave people with that’s been meaningful to you and your development?
One book that really stayed with me is “The Alchemist” by Paulo Coelho. It came into my life in one of those moments where you’re questioning everything — tu camino, tus decisiones, tus sueños — and it felt like the reminder I didn’t know I needed.
What impacted me the most were these simple but powerful ideas:
1. Your journey is yours — and it’s supposed to look different.
The book talks a lot about listening to your “Personal Legend,” and honestly, that hit me. As a creator, as a mom, as a mujer… sometimes you feel pulled in a thousand directions, but deep down you always know what’s calling you. Learning to trust that voice has been everything.
2. The signs are always there — you just have to be willing to see them.
Some of the biggest shifts in Cachito started as little nudges: a message from a client, a color that inspired me, una historia que me tocó. Nothing huge — just tiny signs pushing me forward.
3. The treasure is usually on the other side of fear.
This one… uff. Fear shows up every time I’m about to grow: new products, new ideas, new challenges. But every time I take the step anyway, algo bonito pasa. The book reminded me that fear isn’t a stop sign — it’s proof you’re getting close.
It’s a simple story, but it helped me reconnect with my purpose and trust my own timing — algo que sigo recordando cada vez que me reinvento un poquito.
Contact Info:
- Website: https://cachitodecielo.store/es?utm_source=ig&utm_medium=social&utm_content=link_in_bio
- Instagram: https://www.instagram.com/cachitodecielostore?igsh=bXk3c2g1OWc2Zm52&utm_source=qr
so if you or someone you know deserves recognition please let us know here.
