We’re excited to introduce you to the always interesting and insightful Elle Torres. We hope you’ll enjoy our conversation with Elle below.
Elle, thank you so much for joining us today. Let’s jump right into something we’re really interested in hearing about from you – being the only one in the room. So many of us find ourselves as the only woman in the room, the only immigrant or the only artist in the room, etc. Can you talk to us about how you have learned to be effective and successful in situations where you are the only one in the room like you?
Being confident is key- knowing your skills, what you bring to the table, and the certainty that you are the only one with your specific knowledge and skillset is the best way to be successful in a room where you are the only one in the room that looks like you.
Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?
I appreciate the opportunity to share my story. The Rose Maven was conceived from a profoundly personal experience—one that forever changed the course of my life. It all started when my sister bestowed upon me a dozen roses at my college graduation. The emotions those flowers stirred within me were indescribable. They represented happiness, love, and success—sentiments I held dear to my heart. But as the days passed, their inevitable wilting saddened me. At that moment, a realization struck me like a bolt of lightning—I could create something more profound, something that could preserve these cherished moments of celebration. And so, the idea to use preserved roses for special occasions took root, igniting an unyielding passion within me.
If you had to pick three qualities that are most important to develop, which three would you say matter most?
Starting your entrepreneurial journey can be both thrilling and overwhelming. As the founder of The Rose Maven, I understand the challenges and rewards that come with building a business from the ground up. Here are some valuable lessons I’ve learned along the way, which I hope will inspire and guide you as you embark on your own entrepreneurial adventure: Seek Knowledge and Be Resourceful- When you’re starting with limited resources, it’s essential to equip yourself with knowledge. Take advantage of the vast array of free information available on marketing, branding, social media management, advertising, and public relations. Learning these skills can help you save money and empower you to handle critical aspects of your business independently. Embrace the Power of Storytelling- If you have a unique product or service, like The Rose Maven, it’s crucial to communicate its value effectively. Craft a compelling brand story that resonates with your target audience. Highlight the emotions and experiences your product can evoke. Share your own journey and the inspiration behind your business. By captivating people’s imaginations through storytelling, you’ll create a powerful connection with your customers and help them understand the essence of what you offer. Embrace Challenges as Opportunities: Running a business is no walk in the park, and it’s natural to face hurdles along the way. Don’t be discouraged by the challenges you encounter. Instead, view them as valuable opportunities for growth and improvement. Learn from your mistakes, adapt your strategies, and remain resilient. Remember, it is through overcoming obstacles that you build the skills and confidence needed to take your business to new heights.
Is there a particular challenge you are currently facing?
As an entrepreneur navigating the online world, I know how disheartening it can be to feel buried in obscurity despite my consistent online presence. Every single day, I show up, but the growth seems to elude me. It’s a clear sign that I need support in marketing, advertising, and publicity. To overcome this challenge, I’ve realized the importance of strategic marketing that propels me out of the shadows and into the spotlight. It’s crucial to develop a well-rounded marketing plan tailored to my target audience and business objectives. By understanding my customers’ needs and preferences, I can create compelling content that resonates with them. Consistently engaging on social media platforms and optimizing my online presence through effective search engine optimization (SEO) techniques are vital for increasing visibility.
Contact Info:
- Website: https://www.therosemaven.com/
- Instagram: https://www.instagram.com/therosemaven/
- Facebook: https://www.facebook.com/therosemaven
- Linkedin: https://www.linkedin.com/company/therosemaven
