We’re excited to introduce you to the always interesting and insightful Elsha Kim. We hope you’ll enjoy our conversation with Elsha below.
Hi Elsha, really happy you were able to join us today and we’re looking forward to sharing your story and insights with our readers. Let’s start with the heart of it all – purpose. How did you find your purpose?
Honestly, I didn’t wake up one day with a huge “aha moment.” It’s been a lot of little moments, experiences, and even mishaps along the way that have led me here. I’ve always loved being in the sun, from my childhood summers to working on film sets outdoors. However, I also knew the struggle of wanting that golden glow without wrecking my skin or health in the process.
bronzebody® actually started while I was on vacation in the South of Italy. I’m lying by the sea, enjoying life, when I stumbled upon this natural spice that locals use to support their skin’s glow and resilience under the sun. I was like, wait, this exists?! A tanning solution that’s good for you? Long story short, I tested it, loved it, but when I came back to the States, it was nowhere to be found. Except… in a grocery store. Sold as cheese coloring! Can you imagine?
For me, the idea of bronzebody® became about more than just skin anymore; it’s about how we carry ourselves, how we show up, how we radiate confidence and health from the inside out. That glow you feel after a great vacation? That’s what I wanted to bottle up and share.
So now, my focus is building my brand with an amazing team, learning the ins and outs of entrepreneurship, and meeting incredible people along the way. Every connection feels like adding a new chapter to this journey. My purpose is no longer about chasing success in the world’s eyes. Personally, it’s more of being faithful in showing up, building something meaningful, and helping people feel their best, naturally. ☺️
Thanks, so before we move on maybe you can share a bit more about yourself?
Where do I even start? Right now, my heart and focus are all-in on building bronzebody®, and it’s been such a wild and beautiful journey. It’s for people who want to radiate confidently in their skin, treat their bodies well, and live every day like it’s the best vacation of their lives.
The most exciting part for me is getting to meet people and hear their stories along the way. Everyone has a story. Whether it’s through relationships, art, or even business, sharing those stories is what makes life richer. With bronzebody®, we’re creating products that support people’s health from the inside out, using clean, plant-based ingredients that boost your body’s natural chemistry (none of that synthetic stuff that can harm you over time).
We’re currently gearing up for the launch of our new formula this fall, and we’re expanding into in-person events and pop-ups this year. We’ll also be celebrating a feature in Harper’s Bazaar this September, which is such a pinch-me moment!
Oh, and keep an eye out for our relaunch giveaway and a super fun UGC campaign where someone will win a year’s supply of bronzebody® GLOW capsules. I’m so excited!
There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
Only three? Ok let’s go!
One of the biggest lessons I’ve learned is that fear will always try to sneak in, but I don’t have to be tied to it. I get to choose faith in God’s plan, faith in the vision He put in my heart and even when things really feel uncertain. That mindset shift has been everything. Proverbs 10:24 reminds me that fear doesn’t get the final say.
Second, it’s so easy to get caught up in the world’s version of “success,” but I’ve learned along the way to focus on being faithful with today’s step, not stressing over what may or may not happen in the future. Proverbs 28:20 says a faithful person will abound in blessings, and that’s the mindset I move forward with. Just take the next step, and trust God in the process.
And lastly, no one builds anything great alone. Learning how to build genuine relationships with customers, teammates, and mentors has been such a game-changer. Every person you meet has a story, and when you approach business from a place of connection and service, everything shifts. Because I truly believe that God is Sovereign. No matter what happens, He’s in control. (Matthew 10:29-31)
Advice?
If you’re just starting out, don’t stress about having it all figured out. Focus on your mindset, your people, and the small step in front of you. The rest will follow.
Okay, so before we go we always love to ask if you are looking for folks to partner or collaborate with?
Absolutely! I’m always looking to connect and collaborate with people who share the same passion for health, wellness, and creating products that uplift others. I’d love to partner with podcast hosts, boutique owners, health professionals (especially dietitians), e-commerce and social media experts, and other entrepreneurs, especially those in the DTC beauty space.
If you’re someone who values authenticity, wellness, and believes in helping people feel confident in their own skin, let’s chat! You can reach out to me directly at [email protected] or connect with me on Instagram @shopbronzebody.
Contact Info:
- Website: https://shopbronzebody.com/
- Instagram: https://www.instagram.com/shopbronzebody/
- Linkedin: https://www.linkedin.com/in/elsha-kim-1a780399
Image Credits
bronzebody® – https://shopbronzebody.com/
so if you or someone you know deserves recognition please let us know here.
