We caught up with the brilliant and insightful Emily & Sage a few weeks ago and have shared our conversation below.
Emily & Sage, we’re thrilled to have you on our platform and we think there is so much folks can learn from you and your story. Something that matters deeply to us is living a life and leading a career filled with purpose and so let’s start by chatting about how you found your purpose.
Both of us approach life through a lens of optimism embedded within a foundation of realistic grounding. You can’t get to be middle aged without having experienced your fair share of knocks, setbacks, failures or trauma.
Resilience is built by how you respond to hardship. We respond by allowing ourselves the time and the space to process whatever we are feeling and to face it directly without shame, denial or betrayal of how we are truthfully reacting in that moment. But then we stop ourselves before we go too far down a rabbit hole of self-pity, victimhood, negativity or destructive behaviors. Instead, we both recognize that in moments of difficulty or challenge, we have a choice on how to move forward – and having a choice like that is inherently human and is freedom in its essence.
With every setback, we both follow the same path of focusing on all that we can be grateful for; of choosing the opportunities that we still have ahead of us; and of recognizing that the opportunities we do still have are a privilege that we cannot let go wasted. Life is too short and time goes too quickly to not pick yourself up and get back into the game as soon as you can. The more times life knocks you down and the more times you pick yourself back up, the more resilient you become and the less likely you are to get knocked down in the first place!
In Emily’s life, she lost her job 4 times in 3 years (and losing her job was once her worst nightmare). From that experience, she learned about her own unique strengths; and that just because the worst happened, doesn’t mean life is over. In fact, it means it is only just beginning and is about to get better. Instead, over the last year, she has built the resilience and motivation to truly invest in herself and is now building her own business.
In Sage’s life, she lost 3 close relatives in the same year. By processing her grief and learning how to stand on her own, she knows that she is a fighter and chooses to march forward every day with the love and support of those who are still around her.
Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?
After a few life setbacks this past summer – a romantic breakup, more than one job loss, and a healthy dose of girlfriend drama – two middle-aged friends, Emily and Sage, were inspired to take up the mic and create the “Watch Me Do It” podcast when they found that there was no other show already like it. They were looking for something fun, entertaining and empowering to help them through their situations – but couldn’t find anything already out there.
While there are a handful of creators with like-minded content and spirit, those podcasters are much younger and at a different stage of life than these close friends and co-hosts. Younger creators are promoting engagement, marriage and building the “perfect” societal life – something that both Emily and Sage tried, lived through, and ultimately stepped away from. They are now on the other side, rebuilding life and discovering what it means to truly start new chapters in your 40’s.
Content specifically for women in this age group tends to focus on self-help, victimhood, self-care and healing – none of which resonates with the co-hosts who tend to embrace life as a big adventure full of optimism, growth, and learnings to be shared every week.
“Watch Me Do It” has started as a weekly comedy show where Emily and Sage dish out the good, the bad and the downright ugly authentically sharing their dynamic and vulnerable perspectives about everything from divorce drama to the complexities of dating and sex in the digital age. After 10 fun-filled episodes encapsulating Season 1, and being prominently featured on Apple Podcasts and Spotify, Emily and Sage launched Season 2 in 2025 and are expanding “Watch Me Do It” into a lifestyle full of merchandise, live events, product recommendations, and ‘Girls Guides’ to Los Angeles and how to navigate post-marriage mayhem. Followers of “Watch Me Do It” not only laugh a lot and leave the show entertained, but are also empowered and inspired to go after their best lives and find their mojo again.
If you had to pick three qualities that are most important to develop, which three would you say matter most?
We are both undaunted by challenges, nay-sayers, and the unpleasant surprises that pop up in everyday life. In fact, challenges and setbacks only motivate us more. There is no project or goal that we find too big or unachievable. We have an unwavering commitment to our dreams, our goals, and ourselves; and we do everything we can to keep pushing ourselves forward and upward to realize our full potential.
Our actual business skills are quite different from one another, but this is why we complement each other so well and are able to work productively and harmoniously on building our business. Emily, a former CEO of a global education company, has a strong operational background and focuses on business administration, production, and investor relations for the podcast. Sage’s career has primarily been in estate management and client services, particularly in supporting high net worth individuals and families. She focuses on business development and strategic partnerships for the podcast.
While our wealth of knowledge is individually unique due to our separate paths, we come together in collaboration sharing our stories, humor, and vulnerabilities honestly with our audience. We attribute our individual success and our success as a podcast to this openness and willingness to be authentic and vulnerable while owning our weaknesses and failures, yet still leveraging our strengths.
One of our goals is to help like-minded folks with similar goals connect and so before we go we want to ask if you are looking to partner or collab with others – and if so, what would make the ideal collaborator or partner?
We are very proud of what we have created thus far, and of the momentum that we have already achieved in a very short period of time. In just over 3 months, we have published 17 episodes, have over 400 subscribers, have been prominently featured by Apple Podcasts, and are within the top 25% of all podcasts in terms of weekly downloads. We are motivated to accelerate this growth in the next few months and are looking for partners that will support us in achieving our next set of milestones.
We’re currently seeking seed investors to help fund the production and business operations in order to start monetizing the podcast this year – a significant milestone for any independent content creator. We are also looking to collaborate with like-minded podcasters and media creators who have similar experiences pertaining to post-divorce, middle-aged dating and sex, careers and kids; and who also have similar optimistic and humorous mindsets with a relatable vision. With these creators, we’re seeking cross-promotional opportunities, sponsorships, community connections, and strategic partnerships so that we may share audiences and opportunities, and grow successfully together.
If you’re interested in collaborating with us or in supporting our journey, please email us at heythere@watchmedoitpodcast.com. We would be grateful to hear from you!
Contact Info:
- Website: https://www.watchmedoitpodcast.com
- Instagram: https://www.instagram.com/watchmedoitpodcast
- Facebook: https://www.facebook.com/watchmedoitpodcast
- Other: https://linktr.ee/watchmedoitpodcast
so if you or someone you know deserves recognition please let us know here.
