Meet Emma Evans

We were lucky to catch up with Emma Evans recently and have shared our conversation below.

Emma, first a big thank you for taking the time to share your thoughts and insights with us today. I’m sure many of our readers will benefit from your wisdom, and one of the areas where we think your insight might be most helpful is related to imposter syndrome. Imposter syndrome is holding so many people back from reaching their true and highest potential and so we’d love to hear about your journey and how you overcame imposter syndrome.

Dealing with imposter syndrome is an ongoing thing for me. I remind myself often that I’ve put in the hard work to become a certified wine expert, and that most people—probably around 98%—know less about wine than I do!

When I host tastings, I always tell people to ask any questions they have. If I don’t know the answer, it’s a great chance for me to learn something new too. Looking back at my early 20s compared to now really helps. I knew almost nothing about wine back then, and seeing how far I’ve come is a big confidence boost.

So, by focusing on what I’ve accomplished and seeing any gaps as learning opportunities, I keep working through those imposter feelings.

Thanks, so before we move on maybe you can share a bit more about yourself?

I’m a Level 3 Sommelier offering private in-home wine tastings, virtual wine tastings, and public collaboration wine tastings in the Wilmington, NC area. My approach is all about making wine fun and accessible—no fancy pants required! Whether you’re a newbie or a wine nerd, you’re welcome to join. We dive into the details, try new things, learn a bit, and most importantly, have a blast!

My private tastings are completely customizable, and my public tastings are always fresh and exciting. For example, I’ve launched a new series called the Sensory Series, where we explore different senses like smell, taste, and sight in each class. It’s a unique way to experience wine beyond just drinking it.

One of the best parts of my business is connecting with other amazing small businesses in the area. The support and camaraderie have been incredible, and it’s inspiring to be part of such a vibrant community.

I absolutely love what I do, and I’m thrilled to share these unique wine experiences with others.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

1) I once heard on a podcast that when starting a business, you should say yes to everything unless it’s a “full body no,” and I’ve really taken that to heart. I said yes to every event, collaboration, and Instagram inquiry to see what would work. Some events were total busts—like hosting a concert and no one shows up! But it’s all part of the learning process. It’s data to learn from for the future. Now, I can be more selective and choose events that truly fit my brand and needs.

2) Follow your heart. I was working for a fantastic company, but I had zero work-life balance. I didn’t intend to start my own business when I quit; I just wanted to spend more time with my young family. A friend suggested that my Instagram was great and that I should offer services to businesses. While my business didn’t end up there, her advice was a stepping stone to where I am now.

3) Remember your passion. When you’re busy and deep in the weeds of running your own business, it’s easy to forget why you started. I began studying wine long before I had kids or launched my business. I remind myself why I love it—the history, the geography, the stories, and most importantly, how it brings people together.

All the wisdom you’ve shared today is sincerely appreciated. Before we go, can you tell us about the main challenge you are currently facing?

The number one challenge I’m currently facing is setting boundaries and learning to say no. In the beginning, I said yes to everything, which helped me grow and learn, but now I need to be more strategic about how I spend my time and energy.

To overcome this challenge, I’m working on thinking carefully before responding to inquiries. I ask myself if the opportunity aligns with my brand and goals. I’m also practicing saying no when something doesn’t fit, knowing that it’s okay to prioritize my well-being and focus on what truly matters. Setting these boundaries helps me stay passionate and excited about what I do.

Contact Info:

• Website: https://winewithemma.com/
• Instagram: https://www.instagram.com/wine_with_emma
• Facebook: https://www.facebook.com/winewithemma
• Linkedin: https://www.linkedin.com/in/wine-with-emma/
• Yelp: https://www.yelp.com/biz/wine-with-emma-wilmington

Image Credits

K Grossman Photography
Bold Agency LLC