Meet Enedawry Santana

We caught up with the brilliant and insightful Enedawry Santana a few weeks ago and have shared our conversation below.

Hi Enedawry, so happy you were able to devote some time to sharing your thoughts and wisdom with our community. So, we’ve always admired how you have seemingly never let nay-sayers or haters keep you down. Can you talk to us about how to persist despite the negative energy that so often is thrown at folks trying to do something special with their lives?

Everyone will have something to say so give them something to talk about.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

For over a decade, I’ve spent countless days and nights creating content of every kind. Music videos, live shows, movies, commercials; you name it, I’ve done it, all in pursuit of making a living. In the early days, I’d make just a few hundred dollars per project, surrounded by people who couldn’t quite see the value of what I was bringing to the table. But as both I and my business grew, I found myself collaborating with people whose success and drive push me to keep leveling up, confronting lessons I might never have faced alone.

With the luxury of more control over my time, I’m able to reinvest that freedom back into projects that truly resonate. By crafting work that speaks to a targeted audience; whether promoting our own merchandise or developing creative ads. To succeed you must move beyond client demands and so you’re allowed the time to share your own journey.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

The biggest qualities I possess that cultivate success weren’t always as encouraged as they are now. For instance, I spend a lot of time in solitude. Friends and family would always invite me out to have a good time, but for me having a good time was advancing as a person and creating a life around me that I’d never want to leave. Before I knew it, people wanted to tag along with me because they realized the hard work resulted in me being able to experience life for what it is. Secondly I was hard headed growing up, my father would often tell me I should be a lawyer. I just think I’d hate to blame others when I could’ve taken control myself. Relating to business, others might not see your mission as clearly so it’s important to stick to your guns and also surround yourself with people who are smarter than you. Finally one thing you can’t buy is work ethic. I know plenty of people who’ve got better equipment than me or even a better network, but not nearly as much people who could out work me.

Before we go, any advice you can share with people who are feeling overwhelmed?

I think we all sometimes feel overwhelmed and it’s easy to admit we’re human and give up. The way I was raised I learned that warriors need a war. If you want to succeed you must be relentless. Not only must your routine make way for your success, but so must your self dialogue. People shy away from ideas or people that challenge them; personally that’s where I’d rather be.

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