Meet Erica Camp

Alright – so today we’ve got the honor of introducing you to Erica Camp. We think you’ll enjoy our conversation, we’ve shared it below.

Erica, so great to be with you and I think a lot of folks are going to benefit from hearing your story and lessons and wisdom. Imposter Syndrome is something that we know how words to describe, but it’s something that has held people back forever and so we’re really interested to hear about your story and how you overcame imposter syndrome.

Imposter syndrome has been a recurring theme in my journey as a designer and illustrator. It’s that lingering feeling of doubt, questioning if I’m good enough. But I’ve learned to manage it by reflecting on my progress. Looking back at old projects, I can clearly see how much my style has evolved, my ideas have sharpened, and my confidence has grown over time.

It’s a reminder that growth is always happening, even if it’s hard to see in the moment. While imposter syndrome might never fully disappear, it’s become less of a roadblock and more of a sign that I’m deeply invested in what I create.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

I’m a brand strategist and illustrator with a passion for storytelling through design. My work focuses on crafting identities and visuals that connect deeply with audiences, whether it’s for a nonprofit, a small business, or a personal creative project. I’m all about blending strategy with creativity—making designs that don’t just look great but also tell a story and serve a purpose.

What I find most exciting about what I do is the chance to help others bring their ideas to life. Whether it’s shaping a brand from the ground up or creating an illustration that captures a moment or feeling, it’s incredibly rewarding to see my work make an impact.

Right now, I’m expanding my artistic offerings to include zines, art prints, stickers, and cards, which has been such a fun way to explore different sides of my creativity. It’s a way for me to share my personal style and stories while connecting with others who resonate with my work. I’m also always looking for new ways to grow, collaborate, and support causes I believe in through design.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Three qualities that have been most impactful in my journey as a brand creator and illustrator are adaptability, a strong foundation in storytelling, and the ability to truly listen and collaborate.

1. Adaptability
The creative world is always evolving—whether it’s design trends, tools, or the needs of a client. Being adaptable has helped me embrace change and grow with it. My advice: stay curious and open to learning. Take time to explore new tools and techniques, even if they’re outside your comfort zone. You don’t need to master everything overnight, but a willingness to experiment can lead to unexpected growth.

2. Storytelling
At the heart of every great design or illustration is a story. Knowing how to communicate a message visually has been key to my work. For those just starting, focus on understanding your “why.” Why does this project matter? What feeling or story are you trying to convey? The more you practice thinking this way, the stronger your work will become.

3. Listening and Collaboration
Some of the best ideas come from truly listening—to your clients, your audience, or even your peers. Collaboration has been a huge part of my growth, and it’s taught me to value different perspectives. My advice here is simple: ask questions and take feedback as an opportunity, not a criticism. The ability to work well with others will always set you apart.

Developing these skills takes time, but the key is consistency. Keep learning, stay intentional, and trust that every project—no matter how small—will help you grow.

Alright, so before we go we want to ask you to take a moment to reflect and share what you think you would do if you somehow knew you only had a decade of life left?

I’m in the process of branding myself, and it’s proving to be much harder than I expected. When I design for others, the structure and clear guidelines make it easy to stay focused and know when something is finished. But when it comes to my own work, it’s harder to know when to stop or decide if something is truly “good enough.” Without those external boundaries, I find myself second-guessing and overthinking.

This journey isn’t just about creating visuals that look great; it’s about uncovering my unique style, defining my voice, and clarifying my purpose as a designer. It’s a mix of self-reflection and experimentation as I figure out how to communicate who I am and what I stand for in a way that feels true to me. While it’s definitely a challenge, I’m learning to embrace the process and trust that with time, I’ll find the right balance to make my personal brand come to life.

Contact Info:

• Website: https://www.ericacamp.com
• Instagram: ericamarieclaire
• Linkedin: https://www.linkedin.com/in/ericacamp

Image Credits

Erica Camp