Meet Erica Hill

We were lucky to catch up with Erica Hill recently and have shared our conversation below.

Erica, first a big thank you for taking the time to share your thoughts and insights with us today. I’m sure many of our readers will benefit from your wisdom, and one of the areas where we think your insight might be most helpful is related to imposter syndrome. Imposter syndrome is holding so many people back from reaching their true and highest potential and so we’d love to hear about your journey and how you overcame imposter syndrome.

There was a time when I stood on the edge of my dreams, but instead of stepping forward, I felt paralyzed by the weight of self-doubt. On the outside, I looked like a woman who had it together—a successful business owner, driven and focused. But on the inside, I was quietly battling a voice that kept whispering, “You’re not enough. You don’t belong here.” “This is not a safe space for you”. That’s the cruel reality of imposter syndrome—it sneaks up on you when you least expect it, even when you’ve put in the work and earned your place.

For me, it hit hardest when I first started working with female entrepreneurs, showing them how to leverage business funding to grow their businesses. I had the knowledge, I had the experience, but every time I stepped into a room or got on a call, I felt like I was walking on a tightrope, one mistake away from being “found out.” I was giving others the tools to scale their businesses, but deep down, I wasn’t sure if I was truly qualified to be in that role. (yeah me… A woman that owned a mortgage company and had over 20+ years of experience as a mortgage underwriter.. yeah me… a woman that got an award for funding over $523,470,956 in 2016 in the mortgage industry)

Imposter syndrome has a way of distorting your view—it makes you forget the years of experience you’ve accumulated, the challenges you’ve overcome, and the results you’ve achieved. It blinds you to your own capabilities. And that’s exactly where I found myself, unsure if I was really the expert I needed to be.

But here’s what changed everything: I got tired of playing small. One day, after a particularly challenging call where I found myself shrinking and hesitating, I looked back at the impact I was having on my clients. These women were not only thriving in their businesses but were building legacies. They were securing funding they never thought was possible, and the more I thought about it, the clearer it became: I was the common thread. My knowledge, my expertise, my passion for helping them—that’s what was creating these powerful transformations.

It hit me like a lightning bolt. The results I was helping create didn’t lie. No matter how loud that inner voice was, the truth was in front of me: I was enough. In fact, I had been enough all along.

From that moment forward, I made a decision: I wouldn’t let imposter syndrome hold me back any longer. I started owning my story—the missteps, the challenges, the wins—and embracing every lesson that brought me to where I am today. I realized that perfection wasn’t the goal; growth was. I stopped striving for the impossible standard of being “flawless” and started showing up fully as myself, unapologetically.

When I began to embrace my unique strengths and acknowledge my accomplishments, something incredible happened: I found my voice. And that voice has become my greatest asset—not only in business but in life. Now, I stand in rooms with confidence, knowing that I have earned my place. I’m not just here to teach other women how to build their businesses; I’m here to show them that it’s okay to embrace your imperfections and rise above self-doubt.

Imposter syndrome still tries to creep in every now and then. But now, I recognize it for what it is: fear disguised

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

I help female entrepreneurs, especially online business owners, break through the financial barriers that often hold them back from scaling their businesses. Through my company, I teach women how to leverage business credit and secure funding that allows them to grow without sacrificing their personal finances or burning out. What sets my work apart is that it’s not just about getting funding—it’s about empowering women to truly understand how money works, how to use it strategically, and how to build a financial legacy that lasts beyond their own lifetime.

What excites me most about what I do is watching the transformation that happens when a woman realizes she doesn’t have to choose between thriving in her business and maintaining financial security. I see it every day—business owners who were previously struggling to stay afloat, suddenly experiencing the freedom to scale, invest, and dream bigger. It’s not just about providing them with the tools, but about giving them the confidence to use those tools to their fullest potential.

One thing I’d love for people to know about my brand, Women who Reset ™, is that it’s more than just a business service. It’s a supportive community built around a movement to change how women view and manage money. My goal is to create a safe, welcoming space where women can have real, honest conversations about finances—without judgment, and with the practical advice they need to succeed.

On the horizon, there are some exciting new things coming up! I’m currently offering our Done with You Courses where me and my team will work with you every step of the way to show not just how to get approved for funding but how to take the funding and leverage it specifically to your business and industry. As a bonus, we also give you lifetime access to the course curriculum. No more guessing or wishing that you will be approved. We are also offering a series of workshops and webinars focused on teaching women how to double their business cash flow in 60 days without dipping into their personal savings. I’m also thrilled to be a guest speaker at Empower Success Fest, where I’ll be sharing insights on business funding and how to leverage it for generational wealth. This is just the beginning—there’s so much more in the pipeline as I continue to build this movement of empowered, financially savvy women.

If you’re looking to take control of your business finances and set the foundation for long-term success, I’d love for you to be a part of this journey. It’s time to stop surviving and start thriving!

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Looking back, three qualities and skills have been most impactful on my journey: resilience, financial literacy, and the ability to build meaningful connections.

1. Resilience:
This quality has been the backbone of my entrepreneurial journey. There were moments when things didn’t go as planned, and it felt like the setbacks were too big to overcome. But resilience taught me to view challenges as opportunities to grow, not reasons to quit. I learned to adapt, regroup, and keep moving forward, even when the path was unclear.

Advice:
For those early in their journey, understand that resilience doesn’t mean never feeling discouraged—it means not staying there. Surround yourself with people who can lift you up during tough times, and practice self-care so that you have the energy to keep going. Developing resilience is about finding the courage to pivot when necessary and not letting failure define your future.

2. Financial Literacy:
I can’t stress enough how critical it has been to truly understand how money works. Early on, I made the mistake of thinking that just making money was enough, but I didn’t know how to make it work for me. Growing up we didn’t have money conversations at the dinner table. The only thing that I was taught about money was that in order for you to be successful, you must go to college, get a degree, and get a good job, but no one taught me what to do with the money once I got this good job. So I ended up with a degree in Business Finance from Clark Atlanta University, bad credit and living paycheck to paycheck. The real turning point for me was when I started working with a bunch of wealthy clients and realized something profound: the way they handled money was completely different from what I’d learned. They leveraged business credit, made their money work for them, and created systems that allowed them to build generational wealth.

Advice:
If you’re just starting out, invest time in educating yourself about money management, cash flow, and business credit. The more you understand the numbers, the more control you have over your business and your future. Start small—read books, take courses, or find a mentor who can teach you the ropes. The sooner you master this, the sooner you can scale and grow without feeling overwhelmed.

3. Building Meaningful Connections:
One of the biggest shifts in my business came from realizing that success isn’t just about what you know, but also who you know. The power of community and mentorship has played a huge role in my growth. By aligning myself with other driven, supportive women, I gained access to knowledge, resources, and opportunities I wouldn’t have had otherwise.

Advice:
Don’t be afraid to reach out and build relationships. Networking isn’t just about finding people who can help you; it’s about creating mutual value. Be intentional in building a community of like-minded individuals who inspire and challenge you to grow. Join groups, attend events, and invest in relationships with mentors who can guide you through the ups and downs of entrepreneurship.

In summary, resilience, financial literacy, and meaningful connections have shaped my journey, and I believe they are fundamental to any entrepreneur’s success. For those just starting out, focus on building these qualities—lean into your challenges, educate yourself on financial strategy, and never underestimate the power of your network.

Okay, so before we go we always love to ask if you are looking for folks to partner or collaborate with?

I’m always looking to partner and collaborate with like-minded individuals and businesses who share my vision of empowering women entrepreneurs. Right now, I’m especially interested in collaborating with companies, coaches, and communities that work with female online business owners who are looking to scale but may not have access to the funding or financial knowledge they need to grow sustainably.

I’m also eager to connect with anyone who has expertise in areas like financial literacy, or entrepreneurship—people who are passionate about helping women break through financial barriers and create generational wealth. Whether it’s through webinars, workshops, joint ventures, or even sharing each other’s audiences, I believe collaboration is one of the most powerful ways to make an impact.

If you’re reading this and feel aligned with the mission, I’d love to connect! You can reach out to me directly via my website or through social media channels like Facebook and LinkedIn. I’m always open to a conversation about how we can work together to create lasting change for women entrepreneurs.

Let’s collaborate to empower more women, grow our businesses, and create legacies that last for generations.

Contact Info:

• Website: https://www.askericahill.com/
• Instagram: https://www.instagram.com/askericahill1/
• Facebook: https://www.facebook.com/askericahill1/

Image Credits

Photos by Elisha Akram. Stylist Areanna Arclease Makeup Remix by Re’gena Dee