Meet Ez Flames

Alright – so today we’ve got the honor of introducing you to Ez Flames. We think you’ll enjoy our conversation, we’ve shared it below.

Ez, thank you so much for joining us. You are such a positive person and it’s something we really admire and so we wanted to start by asking you where you think your optimism comes from?

EZ Flames began as a shared vision between Kiera Carroll, Brandon Boyd, and me. We each had a deep appreciation for fragrances and the atmosphere they create, but starting a candle business was uncharted territory. Despite not knowing exactly where to begin, we were driven by a strong desire to step into the world of small business. That passion for candles and scents was our foundation, but the optimism that fueled us came from different places.

Kiera’s optimism comes from her love of creating beautiful environments. She’s always been the type to turn a simple room into a sanctuary, so the idea of making candles that could bring that same warmth and comfort to others was something she wholeheartedly believed in.

Kamron, on the other hand, has always been the creative force behind the group. His ability to experiment with new ideas and make something out of nothing gave us confidence that we could craft candles unlike any other. His belief in the power of our unique scents is what pushed us forward, even when things got tough.

Brandon, the optimism came from seeing the bigger picture. Brandon always believed that with hard work, dedication, and a clear vision, we could make EZ Flames stand out in the candle industry. We knew that if we combined our individual strengths, we could create something special that people would love.

Together, we leaned on our collective optimism to keep moving forward, even when the road wasn’t smooth. That’s what got us through the challenges of building a business from scratch and continues to fuel our passion as EZ Flames grows. We’re all driven

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

As we transition into the fall season, we couldn’t be more excited about the launch of two of our newest scents—Noir Glow and Harvest Spice. These candles are more than just new additions to our collection; they represent the warmth, comfort, and nostalgia that fall brings, and we’ve poured our hearts into creating scents that capture that essence.

Noir Glow is a sophisticated blend that exudes depth and warmth, perfect for those cozy evenings when the air turns crisp and the nights grow longer. It’s a scent that brings a sense of calm and elegance, lighting up a room with its rich, inviting fragrance.

Harvest Spice, on the other hand, is all about embracing the spirit of the season. With its warm, spiced notes, it evokes the comfort of gathering around a fire, sipping on hot cider, and taking in the beauty of autumn’s changing leaves. It’s a candle that feels like home—inviting, familiar, and full of warmth.

Both of these candles are a reflection of the joy and excitement we feel as we step into this season, and we can’t wait to share them with our customers. And as we look ahead, our excitement only grows with the upcoming launch of our winter collection, which promises even more cozy, seasonal scents.

Fall is all about slowing down, enjoying life’s simple pleasures, and creating warmth in every corner of your home. With Noir Glow, Harvest Spice, and our upcoming winter releases, we’re ready to bring that atmosphere into your space—and we can’t wait for you to experience it with us.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

Starting a company requires several key qualities, skills, and knowledge to navigate the challenges of entrepreneurship. Three important ones are:

1. **Resilience and Adaptability**: The road to building a business is often filled with unexpected obstacles, setbacks, and changes. Resilience helps you push through difficult times, while adaptability allows you to pivot, learn from mistakes, and make necessary adjustments to improve your business.

2. **Effective Communication and Collaboration**: Whether you’re working with a team, suppliers, or customers, strong communication is essential. Being able to clearly convey your vision, manage relationships, and collaborate with others will help build trust and ensure smooth operations.

3. **Market Knowledge and Research**: Understanding your target market and industry is critical. From identifying your ideal customer to knowing your competitors and market trends, thorough research helps you position your product effectively and make informed decisions about pricing, branding, and growth strategies.

What was the most impactful thing your parents did for you?

As a small, Black-owned business, EZ Flames has been greatly supported by our parents. They play an indispensable role in our operations, helping with everything from packaging and shipping to printing and more. Their dedication and hard work have been pivotal in our success, allowing us to focus on crafting exceptional candles while they handle essential logistical tasks. We wouldn’t be where we are today without their unwavering support and commitment to our vision. Their involvement truly makes EZ Flames a family effort, and we’re deeply grateful for everything they do to help us thrive.

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