Meet Geoffrey Boyd

Alright – so today we’ve got the honor of introducing you to Geoffrey Boyd. We think you’ll enjoy our conversation, we’ve shared it below.

Geoffrey, so great to have you with us and we want to jump right into a really important question. In recent years, it’s become so clear that we’re living through a time where so many folks are lacking self-confidence and self-esteem. So, we’d love to hear about your journey and how you developed your self-confidence and self-esteem.
It really came with age, maturity and a healthy respect for my parents. I learned at a young age to not let others influence me in a way that would have me do something to reflect negatively on my family name. My Dad is also the one who taught that the only person I can count on 100 percent is myself. That led me to pushing for what I want to achieve and realizing that anything is possible. I look at life from a “not if, but how” perspective.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
I’m excited about the continued growth of Outdoors With Geoff Media and really enjoy teaching people through digital content that barbecue can be easy. We are shifting focus to the shorter in length vertical 9:16 format content on YouTube, Instagram, TikTok and Facebook to engage a wider audience.

We have also partnered with other African American Content Creators who focus on Barbecue as well to create Black Smoke Barbecue. Collectively, we record and livestream bi-monthly podcasts that focus on the culture of African Americans in Modern Day Barbecue and current trends and ideas in the barbecue community. We also share some of our cooks and recipes as well.I’m excited to work with a great group of content creators on this endeavor.

If you had to pick three qualities that are most important to develop, which three would you say matter most?
In terms of growing views and the number of impressions of your digital content in social media, definitely being open to change and knowing how and when to pivot is a must. Looking at the analytics, it showed that we needed to change temporarily to a shorter format cook and it has helped with growth at a higher rate than long format.

Being open to learning a completely new skill is also helpful. I knew nothing of camera work and how to edit content before I went on this “Digital Content Voyage”. However, it forced me to become a student of the skills and immerse myself in it. Now, I’m working with brands and and being paid to make content for some companies.

Also, know when you are burnt out and need to take a break. This applies to anything. If you are just trying to get a task completed and you aren’t giving 100 percent, rest up. Remember that every impression means something. Who could see this? What could this do for your growth and brand growth? Could this lead to more paid work? Examine your work. If you strive for the best, you will end up redoing work that doesn’t meet your standard or possibly miss out on a key opportunity.

What was the most impactful thing your parents did for you?
Both of my parents taught me that it is okay to think differently and to be respectful while conveying my thoughts and ideas. Opportunities are everywhere and we just have to figure out to go after them. They also pushed my creative side when I was younger with Orchestra, Band, Chorus and Acting. This definitely helped mold me into the Creator I am today.

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Outdoors With Geoff Media

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