We were lucky to catch up with Giovanni Lodigiani recently and have shared our conversation below.
We were lucky to catch up with Giovanni Lodigiani recently and have shared our conversation below.
Hi Giovanni, thank you for being such a positive, uplifting person. We’ve noticed that so many of the successful folks we’ve had the good fortune of connecting with have high levels of optimism and so we’d love to hear about your optimism and where you think it comes from.
I have always been optimistic. As a child they called me happy heart. I always saw the glass as half full. My problem was that I was always in the clouds and, if this was an advantage for my creativity, it was not from the point of view of some of my teachers who preferred technical subjects. I always searched for an opportunity to discover new artistic possibilities or the thrill of having a creative epiphany. Unfortunately, the dark side of this mental attitude led me to idealize people or events too much. I would say that it can be useful for dealing with life’s problems as long as you remain vigilant. Such as managing conflicts to avoid self-harming reactions and behaviours.
Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
I am a composer for Film, TV and Orchestral Works. I composed and produced music for National Geographic, HBO, Showtime, NBC, ABC, USA, Syfy, The NFL, CBS, TBS, CW, AMC, and Lifetime, to name a few. My work has been exhibited at renowned film festivals around the world, including Cannes, Berlin, Hong Kong and Venice Film Festivals among others. My musical training and knowledge of modern and classical music tradition comes from studying at the Italian conservatory of Alessandria and from the study of the great film composers. As a director I am self-taught but the love for this art has always accompanied me since, as a boy, I invented and wrote stories. Now I have a studio where I produce films, short films, animations etc. My latest production Foreigner is having excellent feedback with already 10 wins and 2 honorable mentions in just the first month of exposure at International Festivals. I also produced the first 2 documentaries in a series that have already totaled more than 1,300,000 views with versions in English and Spanish. my new company GL Sonicworks will be operative in January 2024.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
For me it was film and production music and all my attention was focused on this area in the early part of my career. At the same time I have always continued the study of directing and finally animation. My advice to younger people is to clarify within themselves day by day what they really want to say or do. It is very easy these days to be fooled by technology. Technology is beautiful but it is a tool. instead lately it has become a deity that deceives the mind. Those with potential talent can fall into the trap of being faced with the sleight of hand of technologies that create well-packaged things, but are standardized as if on an assembly line. They make you rejoice: I did this! But after a while you’re already dissatisfied, and the reason is that the wow factor is becoming more important than the content.
Okay, so before we go, is there anyone you’d like to shoutout for the role they’ve played in helping you develop the essential skills or overcome challenges along the way?
The short answer is myself. And this is not an act of arrogance. On the contrary, I think it’s the best thing an artist can do. I mean, I don’t deny the importance of a teacher or a school, as long as they are as impartial as possible. Each of us has a world of emotions, sensations, visions and things to say, and if we forget about that world thinking that the master’s or teacher’s is better, we will fall into mediocrity. They are temporarily better from a technical and experiential point of view but the uniqueness and potential that exists in each of us is more important, and in my humble opinion, too often underestimated.
Contact Info:
- Website: giovannilodigiani.com
- Youtube: https://www.youtube.com/watch?v=fDgp4x0CSQA&t=7s
Image Credits
Annie Einan, Indiana Lyttle, Alice Milla, Giovanni Lodigiani, Linda Lodigiani
