Meet Go-Hard Da Great

We recently connected with Go-Hard Da Great and have shared our conversation below.

Hi Go-Hard , thanks for sharing your insights with our community today. Part of your success, no doubt, is due to your work ethic and so we’d love if you could open up about where you got your work ethic from?

My work ethic comes from the soil—literally. Let me take y’all back to Bakersfield, where the sun cooks the pavement and dreams either fry or get forged into success.

I was the 1st of three kids in a family, raised by a single mom who sometimes worked two jobs just to keep the lights on. Never complained, just kept moving. That’s where I learned hustle ain’t a choice—it’s survival.

But here’s the pivot: When I started rapping, I didn’t have studio yet, so I recorded on a windows computer —mattresses against the walls, a stolen Wi-Fi signal, & a PC mic. I’d record songs & my Lil brother RAGGZ would burn CD copies of my song & take them all over Bakersfield. Putting my music on everywhere he went. He was my promo team. Bakersfield don’t got a music scene, so I had to build my own stage.

Then came the rejections. A&Rs told me the Bakersfield market was too small or I wasn’t sexy enough. One even said, ‘Girls like you don’t go platinum.’ So I took that anger and turned it into energy. Dropped a freestyle every day for 30 days straight—no excuses, I called it the 30 day inferno. A lil before that ‘3rd Kids’ was born—from being counted out and deciding to count myself in.

Now? I’m executive producing my own EPs, running my label, and partnering with Empire. But I wake up at 5 AM doing mama duties & gettingto my daily grind. The difference is now my hustle has a purpose: to show every kid in the valley that greatness ain’t given—it’s taken.

So when y’all ask where my work ethic comes from? It’s in the Bakersfield soil, my granny, and the fire of proving people wrong. That’s the soundtrack to my grind.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

Go-Hard Da Great’s FLY WOMEN PERIOD Movement

What I Do:
I’m Go-Hard Da Great—rapper, CEO of Hustle Hungry Entertainment, and the voice for every underdog who’s been counted out. My music isn’t just bars; it’s a blueprint for turning struggle into power. I dropping my 1st studio release EP “Steppin’ Into My Greatness” (executive produced by Saucy Da Mac) independently under my own label, distributed by Empire, because I don’t believe in waiting for permission to shine.

What Makes It Special:
I’m not just an artist—I’m a movement. My sound is raw Bakersfield grit meets unapologetic ambition, like if 2 Pac and Remy Ma had a baby raised in the trap. But what really sets me apart? I’m building a ecosystem where music, merch, and metaverse collide. My fans don’t just stream my songs—they own pieces of the empire through NFTs, and rep merch that’s a badge of honor (not fast fashion).

What’s New & Next:
• “3rd Kids” Single Out Now: The anthem for anyone who’s been overlooked.
• Tour Alert: Street Lo Magazine Tour hits 15 cities next spring—with surprise pop-ups in underserved neighborhoods.
• We are revamping the online merch store so HustleHungry.com will be back up & running soon with hot new merch, t-shirts, hoodies, hats, etc.
• FLY WOMEN PERIOD Foundation: Launching free studio workshops & financial literacy workshops for girls in Bakersfield next year—because access is everything.

Why It Matters:
I’m proof that you can come from a city with no music scene and create your own lane. My brand isn’t just about me—it’s about rewriting the rules so the next Go-Hard doesn’t have to break as many doors down.

Where to Join the Wave:
• Stream: “3rd Kids” on [https://youtu.be/srIKutus06E?si=gI-UbshtXN5KJKyr]
• Follow me on Instagram at [https://www.instagram.com/goharddagreat?igsh=cGpkcHMzdmxvNWpo]
• Watch: My 30 Day Inferno on YouTube (https://youtube.com/playlist?list=PLPSJsmBTtndysVv4BYtumt_dcuCwwTBMi&si=OezdMkDLfO2Q99wM)

Final Word:
This ain’t just a career—it’s a cultural shift. And we’re just getting started.”

If you had to pick three qualities that are most important to develop, which three would you say matter most?

1. Relentless Self-Belief (Quality)
My Story:
When I was dropping freestyles at the Bakersfield bus terminal, nobody—nobody—saw a future in it. Not my family (who wanted me to “get a real job”), not the industry (“You don’t fit the look”), and definitely not the doubters in my city. But I bet on myself harder than anyone ever could. That’s how songs like “Therapeutic” was born—from the refusal to let someone else’s “no” be my ending.

Advice for Your Journey:
• Affirmations > Opinions: Write your goals like they’re already done (e.g., “I am an award-winning filmmaker”).
• Create Your Own Wins: No opportunities? Film your own shorts. No investors? Crowdfund. Your belief must be louder than the noise.

2. Financial Literacy (Skill)
My Story:
I watched my mama work two jobs and still struggle. When I got my first $5K from music, I almost blew it on chains—until I met a mentor who taught me about ownership. Now, I run my label, own my masters, and invest in real estate. That’s why I’m passionate about teaching financial literacy—especially for women.

Advice for Your Journey:
• Learn the Business: Study royalties, 360 deals, and LLCs (YouTube is free!).
• Pay Yourself First: 20% of every check goes to savings/investments.
• Start Small: Even $50 in crypto or stocks builds the habit.

3. Turning Pain Into Purpose (Knowledge)
My Story:
Losing my little brother to gang violence shattered me. But I realized my art could be a megaphone for change. Now, I’m looking to partner with groups to fund anti-violence programs and use my platform to spotlight cerebral palsy research (shoutout to my nephew who lives with it).

Advice for Your Journey:
• Channel Your Story: Your pain is your USP (unique selling point). My film school thesis will be a doc about Bakersfield’s cycle of violence.
• Collaborate: Link with nonprofits—they need your creativity to amplify their cause.
• Monetize Your Mission: Don’t just protest; profit and reinvest (e.g., merch sales funding rehab centers).

Bonus: How to Level Up
• For Film Students: Offer free shoots for local organizations —it’s reel material and activism.
• For Aspiring Artists: Study the business as hard as the craft.
• For Everyone: Your trauma isn’t your ceiling—it’s your foundation.

Where to Start Today:
1. Search “financial literacy”* on YouTube.
2. Volunteer.
3. Create one thing that scares you (e.g., a film about your brother).

Final Word:
“You don’t need permission to be great. Just a plan, pain turned into power, and the courage to outwork everybody.”

Want film school resource recommendations? I got you. 💡 #HustleHungry

Okay, so before we go, is there anyone you’d like to shoutout for the role they’ve played in helping you develop the essential skills or overcome challenges along the way?

“My Circle of Greatness: The Village That Built Go-Hard Da Great”

1. Saucy Da Mac (Husband/Best Friend/Business Partner)
“He’s the reason ‘Hustle Hungry’ isn’t just a slogan—it’s our marriage.”
• How He Helped: When A&Rs said I was “too raw,” Saucy figured out how to fund our first studio setup. He taught me to negotiate like a CEO, not just an artist. Now, we’re executive producing together & attending LA Film School—he handles the contracts while I direct the vision.
• Key Lesson: “Find someone who sees your crown before it’s crafted.”

2. LA Film School
“Where Bakersfield hustle met Hollywood strategy.”
• How It Helped: Learning digital filmmaking let us own our content (music videos, documentaries, podcasts) instead of waiting for budgets. I hope my thesis film on my brother’s story wins a grant that funded our first financial literacy youth workshop.
• Key Lesson: “Education is the cheat code—especially when you’re self-made.”

3. Currency Arts Music & Brycentinial (Production Team)
“They turned my pain into platinum-level sound.”
• How They Helped: Brycentinial’s engineering gave my voice that “crackling fire” texture (his words), while Currency Arts’ beats made my trauma sound triumphant. “Therapeutic” was born from a 3 AM session where they pushed me to rap through tears.
• Key Lesson: “Your team should challenge your art, not just cosign it.”

Advice for Building Your Village:
• Marry Your Ambition: Whether romantic or creative, partner with people who add skills you lack. Saucy’s business IQ + my creative fire = unstoppable.
• School Yourself: Even YouTube tutorials count—but formal training (like LA Film School) forces discipline.
• Invest in Team Chemistry: My producers aren’t hired guns; they’re family. We cry in sessions before we celebrate.

Final Thought:
“Nobody makes history alone. My husband keeps me grounded, my education keeps me sharp, and my producers keep me legendary. Build your circle like your life depends on it—because it does.”

Want More?
• For Couples: How we balance love & business (without killing each other).
• For Creatives: My free list of filmmaking tools that saved us $10K+.

#HustleHungry #WeDontBreakWeBank

Contact Info:

Image Credits

Currency Arts Media

Suggest a Story: BoldJourney is built on recommendations from the community; it’s how we uncover hidden gems,
so if you or someone you know deserves recognition please let us know here.
Productivity
Where do you get your work ethic from?

We’ve all heard the phrase “work hard, play hard,” but where does our work ethic

Productivity
Tactics & Strategies for Keeping Your Creativity Strong

With the rapid improvements in AI, it’s more important than ever to keep your creativity

Productivity
From Burnout to Balance: The Role of Self-Care

Burning out is one of the primary risks you face as you work towards your