Meet Hannah Carnell

We recently connected with Hannah Carnell and have shared our conversation below.

Hannah, thank you so much for joining us. You are such a positive person and it’s something we really admire and so we wanted to start by asking you where you think your optimism comes from?

There is no such thing as a problem, but rather a challenge. Problems are defeating, yet challenges empower. Rooted in a profound internal resilience, a “chip on my shoulder” attitude has been a driving force. While this distinct perspective may set me apart, it is not a negative trait. Instead, it fosters a unique viewpoint. Resilience is the cornerstone of my optimism, transforming adversity into a path for growth. I believe in the power of the challenge, but much greater the power of the solution. I haven’t found a fixed or definitive purpose, and I’m not convinced one exists. In our ever-changing world, especially within a capitalist system, it’s easy to confuse purpose with performance. I’ve realized that fulfillment isn’t a static goal but a dynamic process. Sometimes, it’s as simple as helping someone, connecting with another human being. Other times, it’s about creating a positive environment where people feel valued and supported. Limitations stifle creativity; I am a steadfast believer in this. Often, creative people find themselves solving others’ challenges. I use my unique perspective to do this, but I also have stopped the bad practice of comparing my work, and simply make choices that make me happy. It really is that simple. Embracing the freedom to innovate is essential, and has often brought more opportunity to work with like-minded brands and initiatives that I’m passionate about. Creativity knows no bounds, and unconventional thinkers are invaluable. I empower myself to explore outside-the-box solutions, acknowledging the inherent risk in this. I’m excitedly taking it.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

Hello! I’m Hannah, a marketer, designer, classically trained artist, photographer, people person, and certified hustler. Yes, I know it’s a lot. I transform concepts into captivating visuals and journeys that resonate. Armed with a rich tapestry of art history knowledge, I bring a unique perspective to the realm of creativity. From sleek interfaces and customer journeys to eye-catching graphics, I’ve honed by ability to craft authentic and resonant narratives. As a creative entrepreneur, I see my work as an art form—personalized, impactful, and future-focused. I often remind myself that there are no rules when it comes to being creative. I don’t have to choose just one thing. If I paint, I’m a painter. If I photograph, I’m a photographer. If I design, I’m a designer. We find ourselves at work in the midst of what I like to call “specialist” culture. I’m rejecting that expectation. I can do it, therefore I can be it. Blending strategy, marketing, and design, I’ve learned to approach challenges with a ton of preparation and a bit of gut instinct. With a relentless curiosity, I’ve found success is the result of unwavering diligence and resilience. Those who build their lives on these pillars rarely fail. My work ethic is rooted in a deep-seated belief in the power of uplifting others. When your values drive your work, hard work follows, not the other way around. It’s not just about achieving external success, but about finding meaning and purpose in my work. I’ve discovered that utilizing my potential and motives is the key to true satisfaction, with a knowing that I have a responsibility to enhance the lives of others. As humans, we are interconnected. When we invest in each other, we all benefit.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

Developing Confidence [as a young professional]:
I used to think that my self-worth was tied to how others perceived me. I’m not alone in this; I think many of us have felt the same way at some point. It took me a while to realize that true confidence isn’t about external validation. It’s about trusting yourself and your instincts. There were times, especially as someone who entered into the corporate world in my early 20s, when I felt like I needed constant reassurance as I navigated establishing myself. It was a vicious cycle, and breaking that cycle wasn’t easy. It took time, guidance, and a ton of self-reflection. I started by recognizing my faults, challenging my negative thoughts, and replacing them with affirmations. The truth is, our self-esteem should be unshakeable. It’s okay to be proud of your accomplishments, but it’s important to remember that your value doesn’t depend on the opinions of others.

Freedom in Work/Avoiding Burnout:
I mitigated burnout by proactively carving out a space for myself within my work that I, for a long time, never knew existed. When I felt limited by my role and unable to fully utilize my potential, I knew burnout was imminent. Recognizing the need for a change, I’ve come to realize that being accomplished doesn’t require me to limit myself or go with the status quo. Recognizing that my unique approach may differ from the norm, I embrace the notion that individuality at work isn’t a bad thing, and I’m choosing to give myself the freedom to innovate, even if that means shaking things up.

The Importance of Empathy in Leadership:
Recognizing the shared struggles and joys that unite us as humans develops a genuine empathy that should serve to guide all interactions with others. I know firsthand the human condition, and instead of trying to overcome it, I’ve let it reinforce the importance of fostering connection and more importantly, support. I believe in the power of community. When we recognize the diversity of perspectives around us and offer compassion, we in turn create a better world.

To close, maybe we can chat about your parents and what they did that was particularly impactful for you?

Growing up in business from a young age instilled in me a strong work ethic and a keen sense of responsibility. I saw my dad as strong, quick witted, and decisive, but I also saw him struggle, scratch his head, and wonder where the money was going to come from. This experience gave me a perspective that has shaped my understanding of complexities and challenges. Witnessing my dad’s journey instilled in me the value of persistence in the face of adversity, logic in making sound decisions, and necessary curiosity to seek out new opportunities. There is a human side of entrepreneurship, the moments of doubt and uncertainty that even the most successful individuals face. I learned firsthand the significance of understanding cause and effect, but most importantly the critical role that fortitude and diligence plays. My mother, on the other hand, spent most of her life as a caregiver, often giving so much to others that I’ve seen her lose pieces of herself along the way. My empathy for people began with her, and to this day she shows me what it means to care without bounds and to be reckless in love. Ofttimes, empathy is thought of as a recognition, when rather it is an understanding, and understanding allows a wildly different, powerful communication.

Contact Info:

• Website: https://hannahcarnell.fyi/create
• Instagram: hancarnell
• Linkedin: https://www.linkedin.com/in/hancarnell