Meet Hannah Loporchio Morley

We were lucky to catch up with Hannah Loporchio Morley recently and have shared our conversation below.

Hannah, thank you so much for taking the time to share your lessons learned with us and we’re sure your wisdom will help many. So, one question that comes up often and that we’re hoping you can shed some light on is keeping creativity alive over long stretches – how do you keep your creativity alive?
I really try to find wonder and inspiration every day – even in the mundane. It doesn’t ever have to be big, something as simple as noticing a pattern on someone’s shirt or finding an interesting color palette can spark something in me. For me, it comes down to paying attention + letting myself play. I create in a variety of mediums to stay inspired and avoid burnout. I cook, write, draw, and garden. I used to have such a tight grip on creating and what it meant to me. I had a perfectionistic tendency that kept me from creating unless I deemed it “good.” Learning to enjoy the process and make for the sake of making – because I like it and that’s enough – has been so freeing. It’s given me a whole new lens to view the world and it buoys my creativity.

If I’m feeling tapped out from physically creating, I try to focus on things that fill me up. I usually take a walk, especially if I am feeling stuck. I read a book or look at art I admire or talk to other artists about their creative process. I let myself take a break from the pressure of output.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?
My journey into flowers begin in 2017 when I picked up a summer internship with Of The Flowers. I ended up falling in love creating within the realm of the events world and ultimately ended up staying. Finally, in 2022, I began my independent design journey and Porch Flowers was born.

Porch Flowers is a creative floral agency dedicated to bringing romantic and wild designs to life through sculptural arrangements. We focus on sustainability as an art form and strive to create one-of-a-kind designs for each event. Operating in Los Angeles, CA + Nashville, TN, we specialize in experiential creations for unconventional clients.

In the past two years, we have continued to scale up our business and were recently named one of the Top 55 Florists in America by Florists Review Magazine. We are just starting our event season and have a packed calendar for 2024. I’m so excited to share what we create. If you are interested in following along, find us on Instagram under @porchflowers.

If you’re interested in using Porch Flowers for an event, our 2025 books are now open. Please reach out to [email protected] to get started.

If you had to pick three qualities that are most important to develop, which three would you say matter most?
I think the most important qualities for florists are teachability, a hard working attitude and the ability to continue to challenge yourself. For florists just starting out, I would encourage them to get their hands dirty. I put so much time into doing the grunt work of flowers (cleaning buckets, cleaning candles, processing, striking events, etc.) before I started designing. Doing the less glamorous tasks gave me a big picture view of floristry and also taught me the pace of the events world. I also freelanced for a lot of different designers with different design styles before I started Porch Flowers. I feel like in doing so, it helped round me out as a designer because you are constantly adapting your skills to match a creative brief. It also taught me about things that I valued or organizational systems that worked for me that I could carry into business ownership. Freelancing is such a great tool because you are in an environment where you can observe, learn and ask questions. One thing I really believe in is being a lifelong learner and freelancing gave me the opportunity to learn from really great designers and business people. It’s my desire to keep learning and growing that continues to push me to go a little bit farther in my work. It also pushes me to keep taking classes, asking questions, freelancing for people I admire and trying new things even after being in this industry for almost a decade. That hunger for learning and the humility to ask questions is what keeps you from getting stagnant.

Tell us what your ideal client would be like?
Our ideal clients are people with a vision for unique. I love when clients want to push boundaries outside of what they have already seen done and view flowers as experiential. I love working with clients who want florals to be a reflection of them. Whether a client has a strong vision or has no idea what they are looking for, I value being able to collaborate in the creative process to create something we are both really stoked on!

Contact Info:

Image Credits
Sarah Davis, Christopher Morley, Vanessa Jane Photography, Michelle Sobel Photography, Jessica Steddom Soderholm

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