Meet Heather C. Orr

We were lucky to catch up with Heather C. Orr recently and have shared our conversation below.

Hi Heather C., so excited to have you with us today and we are really interested in hearing your thoughts about how folks can develop their empathy? In our experience, most folks want to be empathic towards others, but in a world where we are often only surrounded by people who are very similar to us, it can sometimes be a challenge to develop empathy for others who might not be as similar to us. Any thoughts or advice?
I’ve had a series of heartbreaking losses since I was a child. I also experienced some near-death situations that gave me the gift of appreciating the small things in life. I’ve watched many people I cared about suffer from addiction, take their own lives, or pass away too soon. I’ve helped many of my beloved pets cross the rainbow bridge. When you witness someone take their last breath it changes you. You realize at that moment that nothing really matters but the relationships you have with others. There’s no material item that can replace the energy of that person or animal in your life. Once you experience loss you take less for granted and this naturally results in more empathy for others.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?
I’m a freelance copywriter with over ten years of experience who’s worked in corporate marketing departments for brands like Kaiser Permanente, Farmers Insurance, and AT&T. Through my company Copytrigger, my mission is to craft compelling narratives that resonate, spark engagement, and drive action for tech and B2B SaaS companies.

What makes my work truly special is the intersection of creativity and strategy. I believe every brand has a unique tale, and I help them tell it in a way that captivates their audience. I get to the core of a brand to create narratives that not only inform but also emotionally resonate.

My diverse background in conversion copywriting, SEO, and content strategy gives me an innovative perspective on every project. Whether you’re a startup seeking a distinctive voice, an established brand aiming to refresh your narrative, or a marketing team that loves the magic of storytelling, I can help you get your copywriting project checked off your to-do list. Contact me today for a free 1:1 consultation!

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Looking back on my journey, three qualities — strength, perseverance, and the willingness to walk my path despite external opinions — stand out as the most profound impact on my personal and professional growth. To those starting their journey, cultivating inner strength involves recognizing and embracing a deep self-awareness that becomes your main source of unwavering support.

Early in the journey, it’s crucial to acknowledge that setbacks are not failures but integral components of growth. Learn to forgive yourself for mistakes, understand that failures are stepping stones, and commit to getting back up, even if it means doing so repeatedly. This involves being attuned to your inner compass and embracing the courage to value personal authenticity over external validations.

Understand that not everyone will support your choices, especially if they don’t fit others’ expectations. Learning to set boundaries with those who may not align with your values or aspirations becomes a crucial aspect of navigating your journey. I discovered along the way that failures are not a sign of inadequacy but stepping stones to success.

Once you develop the skill of self-forgiveness, you recognize that each stumble is an opportunity for growth. Embrace the journey, forgive yourself for the inevitable missteps, and trust that each experience contributes to your unique narrative.

How would you describe your ideal client?
As a freelance copywriter, my ideal client possesses a forward-thinking digital marketing approach. I enjoy partnering with tech clients who value the importance of strategic messaging and recognize the need for clarity when communicating complex ideas.

It’s 🔥 when clients appreciate the impact of high-quality, tailored copywriting on their brand positioning and are committed to leveraging their marketing budget effectively. Collaboration with clients who prioritize innovation, value engaging storytelling, and seek to elevate their brand narrative aligns with my expertise.

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