We recently connected with Heather Ferrari and have shared our conversation below.
Heather, thanks for taking the time to share your thoughts with us today. We’re excited to dive into your story and your work, but first let’s start with a broader topic that might be stopping many of our readers from pursuing their dreams – haters, nay-sayers, etc. How have you managed to persist despite haters and nay-sayers that inevitably follow folks who are doing something unique, special or off the beaten path?
One thing I’ve learned is this: the people who try to dim your light will always exist. We don’t always know when they’ll show up or what form they’ll take, but if you are someone who shines, someone who leads, someone who’s building something meaningful, they will come. And that’s okay.
How do I keep going?
I’ve learned to vet my circle and hold certain people at arm’s length when needed. I return to my purpose over and over again. My purpose is bigger than a comment, an opinion, or any one person. It deserves my energy more than negativity ever will.
Most importantly, I look to love. I can show kindness without losing my boundaries. I can care about people without carrying their projections. We never know what someone else is walking through, and responding with grace is always a choice.
At the same time, I’m clear about where I’m heading. Not everyone, no matter how much I care for them, is meant to walk the whole journey with me. And that’s part of growth. When you stay anchored in who you are and aligned with the mission God placed on your heart, the noise gets quieter… and the path gets clearer.
Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
I help people grow businesses through people and processes. Because at the end of the day, success isn’t built in spreadsheets, it’s built in humans. I love what I do. I get to partner with some of the best people on the planet and watch them break old habits, build strong teams, create cultures people want to be part of, and finally make the living they deserve, without sacrificing the life happening outside their business walls. That balance matters to me.
I also wrote my book, Confessions of a Coach, for leaders who want a place to start before stepping into full-blown coaching. It’s a guide, a mirror, and a jumpstart all in one. And alongside that, I have the privilege of speaking to rooms full of incredible people who are ready for change. When I speak, I bring what I call the H³ Power—Hope, Humaneness, and Humor. I’m not there just to pump you up; I’m there to move you forward. I believe every great talk should leave you with steps you can take that same day.
Right now, I’m also launching a God-centered business networking group, because faith and business don’t have to live in separate rooms. And I’m growing a community inside my app where people can access tools, resources, live Zoom calls with me, and a space to ask questions and learn from each other.
My whole mission is to help people lead better, live fuller, and build businesses that are not only profitable, but purposeful.
If you had to pick three qualities that are most important to develop, which three would you say matter most?
When I look back, three things shaped my journey more than anything else: work ethic, a commitment to always learning, and refusing to get comfortable.
Work ethic is everything. You will always get paid on your effort—sometimes immediately, sometimes months or years later, but the return always comes. You have to show up every day and give your purpose your full attention and a little fire. Nothing worth achieving comes easy, and honestly, thank goodness. If there’s no challenge, there’s no growth. The “hard stuff” becomes the teacher.
The second is never stop learning. We live in a world where information is everywhere—podcasts, audiobooks, apps, workshops, AI… you name it. There’s no excuse to not be filling your mind with something that makes you better. Learning daily has changed the trajectory of my leadership and my business.
And the third: don’t get comfortable. Comfort can be a silent killer of momentum. When I look back at times I got “too comfortable,” I realized I had stopped paying attention to the slow fade of progress. Think about the last time you pushed yourself and hit a big goal—it felt amazing, right? But if you linger at the top too long, that pause can turn into weeks… even months.
Now, when I achieve something, I celebrate—truly celebrate—with my loved ones and my team. And then I ask, “What’s next? What step can I take today to start moving toward it?” That rhythm keeps me growing, grounded, and aligned with my bigger purpose.
Before we go, any advice you can share with people who are feeling overwhelmed?
We all hit seasons where life gets hectic. When I start to feel overwhelmed, the first place I go is my calendar. I ask myself: How am I planning my days? Am I saying yes to things that deserve a no? Have I given myself enough time to actually complete what’s on my plate? Am I looking ahead—this week, this month—to see what’s coming? A calendar tells the truth, and it brings clarity fast.
The second thing I look at is when the overwhelm started. Sometimes it’s tied to a project that’s wrapping up—a natural push to the finish line. Other times, it’s because I stopped giving myself space to rest and recharge. I pay attention to that. Overwhelm is often a sign that my pace needs adjusting, not that my life is falling apart.
Most of the time, things aren’t as bad as they feel… and honestly, they aren’t as perfect as they feel either. So I get everything out of my head and onto paper. I write down every task swirling in my mind, then sort it by priority. I assign time to each one, put them into my calendar, and suddenly it’s manageable again. It’s amazing how fast I can move when I’m focused—and how much calmer things look when I get logical instead of emotional.
When I catch myself saying, “I’m overwhelmed” or “I’m sooo busy,” I know that’s emotion talking. My goal is always to shift back into logic, structure, and control. I’ve been overwhelmed before, and I’ve gotten out of it before. Confidence builds from knowing you’ve climbed that mountain already—and you can do it again.
Contact Info:
- Website: https://heatherferrari.com/
- Instagram: _heatherferrari
- Facebook: https://www.facebook.com/share/1DR7VWbtxr/?mibextid=wwXIfr
- Linkedin: https://www.linkedin.com/in/heathermferrari/
- Youtube: @heather-ferrari
Image Credits
B & E Photography
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