Meet Heather Louise

We caught up with the brilliant and insightful Heather Louise a few weeks ago and have shared our conversation below.

Hi Heather, so happy to have you on the platform and I think our readers are in for a treat because you’ve got such an interesting story and so much insight and wisdom. So, let’s start with a topic that is relevant to everyone, regardless of industry etc. What do you do for self-care and how has it impacted you?

My self-care is rooted in nature and the simple rhythms of the day or season. I try to spend time outside as much as possible, usually in my backyard or at the nature park nearby. I also planted native blooms that attract hummingbirds right outside my studio window and watching them hover and flit around always brings me back to myself. It’s a sweet reminder to stay present and pay attention to the beauty right in front of me.

I also lean into practices that support my mindset and creativity—things like meditation, journaling, and creative play that isn’t tied to productivity. Even rearranging a little corner of my home or pressing flowers between pages can help me feel reconnected and more clear.

Taking care of myself in these small but meaningful ways has made a huge difference in how I show up in my work. When I feel grounded and nourished, I can create with more intention and trust. I’ve come to realize that my creativity thrives in stillness and presence, not in constant motion. Giving myself that space helps me return to my studio with more clarity and heart.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

I’m the artist and maker behind Heather Louise Jewelry, a small one-woman brand where every piece is designed and created by hand in my Oklahoma studio. I work primarily with recycled sterling silver and genuine gemstones to create botanical-inspired jewelry that’s both sentimental and wearable. My designs are slow-crafted with intention, often drawing from wildflowers, vintage textiles, and the quiet poetry of nature.

My creative journey started as a kid, making things with my hands alongside my mom and grandmothers. Over time, what began as a creative outlet became something much deeper—a way to express my love for storytelling, sustainability, and meaningful connection. I’ve always believed that jewelry can hold memory, identity, and emotion. It’s more than adornment. It’s a keepsake.

What makes my work special is the care that goes into each piece. These are not mass-produced or trendy items. They’re honest, heirloom-quality pieces meant to be collected slowly and cherished for years to come. I create for women who care about how things are made and love the feeling of wearing something truly one-of-a-kind.

Right now, I’m focused on expanding my collection of Signature Designs—original pieces that reflect my most beloved themes, like florals, nesting birds, and slow moments spent in the garden.

You can explore my work at HeatherLouiseJewelry.com, or follow along on Instagram at @heatherlouisejewelry, where I often share behind-the-scenes peeks, process videos, and little glimpses of the everyday beauty that inspires each piece.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

The first one that comes to mind is curiosity. I’ve always been the kind of person who wants to understand how things work—how a flower opens, how metal moves, how a certain feeling can be captured in shape or texture. That curiosity has guided almost everything I’ve done. It’s what led me to pick up a torch for the first time and what keeps me experimenting in the studio years later. I think it’s so important to stay curious, especially when you’re starting out. Let yourself explore without needing every answer right away.

The second would be resilience. Running a creative business is beautiful but it’s not easy. There are so many moments of doubt, comparison, and burnout—especially when you care deeply about what you’re making. I’ve had to learn how to keep going, even when things feel uncertain. What helped me most was staying connected to my “why,” and learning to rest when I need to, rather than quitting altogether.

Lastly, I’d say intuition. Learning to listen to myself—to what feels right in my body, in my art, in my business—has changed everything. There’s so much noise out there telling us how we should build or grow. But the most meaningful parts of my journey came when I stopped looking outward and started following my own inner compass. If you’re new on your path, give yourself permission to trust what feels aligned, even if it doesn’t look like what others are doing.

Who is your ideal client or what sort of characteristics would make someone an ideal client for you?

I create for the woman who deeply values meaning and beauty in her everyday life. She’s drawn to things that feel soulful and intentional—whether that’s the clothes she wears, the food she eats, or the way she spends her mornings. She likely has dirt under her fingernails from working in her garden, a dog by her side, and a strong sense of personal style that doesn’t follow trends.

She cares about sustainability and loves supporting small, ethical brands. She shops slowly and thoughtfully, choosing pieces that reflect her values and story. She believes in quality over quantity.

My ideal customer isn’t just buying jewelry—she’s collecting keepsakes. Each piece she chooses holds memory, emotion, and a connection to nature or self. She sees jewelry as something personal, almost talismanic, and she wears it as a celebration of who she is.

If you’re someone who notices the tiny blooms on a morning walk, who pauses to watch hummingbirds, who believes in craft and care—then you are exactly who I make for.

Contact Info:

Image Credits

Charlie Neuenschwander
Brittany Phillips

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