Meet HEATHER MARTIN

We recently connected with HEATHER MARTIN and have shared our conversation below.

HEATHER, looking forward to learning from your journey. You’ve got an amazing story and before we dive into that, let’s start with an important building block. Where do you get your work ethic from?

It’s said necessity is the mother of invention and can fuel my fire. When I took a copywriting job in 2017, it required a 45-minute commute each way, which I would have previously avoided. However, right before getting this role, I had a long transition from sales to copywriting. I needed the money. Commuting every day I said a prayer “Let’s just get from home to work safely, and return safely.” I’d also give myself pep talks such as “We just have to do what we have to do.” The freshness of really lacking financial security helped me stay focused. Yes, at times I was frustrated, angry, and exhausted. After all, a copywriter can do their work from anywhere in the world if they have a PC and an internet connection.

Even though I had prior experience writing for businesses, this new copywriter role stretched me to grow my confidence and try new things. Even with a volume of blogs to write that felt like a lot, I found that it was starting to make me a better editor for the novels I was writing. Because I worked in an office and stayed until about 530/6 pm, and since I finished my daytime work in less than 8 hours per day, I used the last 45 minutes of the day to write my books.

I also started to get positive feedback at my job, which inspired me to continue to be creative and share my ideas. The spirit of cooperation is powerful.

Today, I remember what it felt like to not have money. I never want to feel that powerless again. So that is one reason why I work so hard to build and sustain my copywriting business. It’s also important that I express my own creative ideas in the form of essays, short stories, and writing books. This goes in waves, which means I am currently working on a new schedule to develop my pieces. A little bit of consistent writing a few days a week can mean a book in 3 months, 6 months, or a year. It is a proud and relieving feeling to complete your first work as an author. Expression is the reason to find the discipline to work. I used to think a writer had to feel inspired to write. I learned a lot from books like Steven Pressfield’s “The War of Art.”

Now, I focus on my goals. I have three published books. What do I want to finish next? What drives me to write these books? I choose to show up and write and the momentum builds and eventually, I have a completed draft.
For my copywriting business, I have goals to grow so that I can expand my capacity to uplift others and myself. I’ve driven my empowerment, financial security and stability. I’ve been in business since 2020 and see how it can be a powerful tool that enables me to hire writers, bookkeepers, and accountants, and give back to my community.
So back to the question of where do I get my work ethic? Blessings will flow to you but not if you sit around waiting for people to take charge of your dreams, wishing on a star, or avoiding the work. The work can be hard sometimes, yes. Absolutely rest and balance are important. But I remember days when I wished someone would pay me to write. Now I have multiple clients and freelance writers to support the work, and for that, I am so grateful.

Work is the path to creation, wealth and self-expression. I greatly value that, even on the days I’m tired. I’d rather be tired from work or the specter of work, than waiting for opportunity to show up in my life.

Thanks, so before we move on maybe you can share a bit more about yourself?

I’m actively running, managing, and marketing my B2B copywriting business. Since 2020, it’s generated 6-figures in revenue and multiple 6-figures in revenue every year since 2021. Liz J. Simpson talks about a study that LESS than 12% of women-owned businesses makes 5 figures or more. I’m proud to be visible in my industry and community, doing business with my values in mind, and building something that will show others what is possible.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

Being resilient, hard work (unafraid to keep trying), and maintaining boundaries (getting contracts, pursuing payments, and holding my ground). For those early in your journey, don’t be afraid to try something new, commute a bit, or learn from a mentor. You always have freedom to choose something else, but often blessings flow from unexpected places. Never work without a clear contract and always get paid! Use journaling to define your values, what motivates you, and what is most important to you. Always trust your instinct, and GET EVERYTHING IN WRITING!

Looking back over the past 12 months or so, what do you think has been your biggest area of improvement or growth?

I’ve been connecting with people first. By being more open hearted to people and possibilities, I’ve been able to consider new copywriting opportunities and how that can benefit buyers, owners, and teams. When I began to surrender to HOW i could support people, new work began to flow my way. I also maintain consistency with my reputation. I am always pleasant to work with, aim to complete high-quality work delivered on time (every time), and make things as easy as I can for those I work with. That has taken me further than I could have imagined 7 years ago when I changed careers.

Contact Info:

• Website: https://heatherruthmartin.com/
• Facebook: https://www.facebook.com/HeatherMartinWriter
• Linkedin: https://www.linkedin.com/in/msheathermartin/