Meet Heather Walker

Alright – so today we’ve got the honor of introducing you to Heather Walker. We think you’ll enjoy our conversation, we’ve shared it below.

Heather , we’re so excited for our community to get to know you and learn from your journey and the wisdom you’ve acquired over time. Let’s kick things off with a discussion on self-confidence and self-esteem. How did you develop yours?

My confidence and self-esteem have been built through discipline, consistency, and a deep commitment to the process—much like the philosophy in the book “Chop Wood, Carry Water.” I’ve learned that success isn’t about grand moments but about doing the small, often unseen tasks day after day, even when you don’t feel like it.

As a business owner of Pumpkin Porch Fairy, that mindset has been essential. Running a first-of-its-kind concierge pumpkin design and delivery service along the Wasatch Front takes organization, persistence, and showing up—especially on the hard days. There are mornings when the workload feels overwhelming, or the weather isn’t cooperating, but the discipline of sticking to a daily process—planning logistics, tracking orders, prepping materials—builds not just a strong business but also a stronger sense of self-belief.

For me, confidence comes from doing the work when no one is watching. It’s in showing up on the days you don’t want to, staying organized so that every customer has a magical experience, and trusting that each small, consistent effort adds up to something much greater. That’s what has allowed Pumpkin Porch Fairy to grow and become a beloved fall tradition for so many families.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

I’m the owner and creator of Pumpkin Porch Fairy, the first-of-its-kind concierge pumpkin design and delivery service along the Wasatch Front. We transform porches into magical fall displays, making it easy for families, businesses, and anyone who loves autumn to celebrate in style. Our signature approach—DELIVER, DESIGN, DISPOSE, and DONATE—means we not only create beautiful, turnkey porch setups, but we also give back, donating many of the pumpkins at the end of the season for community use.

What makes Pumpkin Porch Fairy so special is the joy and connection it creates as we enter into the Fall Festive Season. Seeing kids’ faces light up when they see their transformed porch or hearing from families who now consider this a fall tradition is what drives me every day.

My background in healthcare administration and marketing has been a huge asset in building and running this business. Years of experience in managing operations, streamlining logistics, and creating strategic marketing campaigns have allowed me to execute this service with precision—from organizing deliveries and scheduling to building strong brand awareness and media relationships. This attention to detail and focus on customer experience is why we’ve been able to grow quickly and establish trust with our clients.

We were recently featured on Fox 13’s “The Place, which helped share our story with an even larger audience, and the response has been incredible. Sales open Monday, August 25, and spots go fast—so if you’ve been dreaming of a fairy-tale porch this fall, now’s the time to book before we sell out! Once our routes are full, that’s it for the season, so secure your spot early!

Pumpkin Porch Fairy isn’t just about pumpkins; it’s about creating memories, bringing magic to everyday life, and building a brand that people look forward to year after year.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Looking back, the three qualities that have been the most impactful in my journey are showing up consistently, building genuine relationships, and communicating—especially when it’s not easy.

The first is the discipline of always showing up, which ties directly to the “Chop Wood, Carry Water” mantra. Success, whether in business or life, is built in the daily, sometimes mundane, tasks. It’s about doing the work even when you don’t feel like it. For me, running Pumpkin Porch Fairy—a first-of-its-kind concierge pumpkin design and delivery service along the Wasatch Front—requires logistics, planning, and execution every single day, long before the pumpkins ever hit a porch. My advice? Start small, but be consistent. Master the daily process, because discipline builds confidence, and confidence builds results.

The second is being great with people and building lasting relationships. From my background in healthcare administration and marketing to running a seasonal business, I’ve learned that relationships are everything. Happy customers become repeat customers, and genuine connections lead to word-of-mouth growth that no paid ad can replicate. My advice? Focus on listening first. People remember how you make them feel, not just what you deliver.

And finally, communication—especially when it’s not good news—is a non-negotiable. In business, things don’t always go perfectly, but staying in communication builds trust and credibility. Whether it’s adjusting timelines, managing customer expectations, or navigating challenges, transparent and proactive communication is a hallmark of great business acumen. My advice? Over-communicate rather than under-communicate. People respect honesty far more than silence.

When you combine these three qualities—discipline, relationships, and communication—you not only build a stronger business, but you also build the kind of reputation that keeps people coming back.

Thanks so much for sharing all these insights with us today. Before we go, is there a book that’s played in important role in your development?

One book that has profoundly influenced my personal and professional development is “Chop Wood, Carry Water” by Joshua Medcalf. The core lesson of the book—that greatness comes from committing to the process and mastering the mundane—has shaped how I approach every aspect of my life and career.
As a scholarship NCAA D1 athlete for the University of Utah Alpine Ski Team, I learned early that discipline and consistency—not just talent—are what separate good from great. That same mindset carried into my career, especially in my role as Sr. Director of Marketing with Athletic Republic, where I helped lead franchise locations to record-breaking success.
Because of that daily commitment to improvement, we achieved remarkable results:
2021 Game Changer Award for outstanding sales and marketing results

2022 Most Explosive T-n-T Franchise Location Award for sales and marketing growth

2023 Franchise of the Year—selected out of more than 800,000 franchise locations

Those awards didn’t happen by chance; they were the direct result of showing up every day with the intention of getting just a little bit better—exactly the philosophy of Chop Wood, Carry Water. It’s not the big moments that make you successful; it’s the small, consistent actions done well, day after day, that create extraordinary outcomes.
That’s the same philosophy I’ve brought into Pumpkin Porch Fairy—a first-of-its-kind concierge pumpkin design and delivery service along the Wasatch Front. Every porch we transform, every customer interaction, every logistical detail—done well and done consistently—builds trust, creates results, and ultimately builds something magical.

Contact Info:

• Website: https://pumpkinporchfairy.net
• Instagram: https://www.instagram.com/pumpkin_porch_fairy
• Facebook: https://www.facebook.com/profile.php?id=61566868514201

Image Credits

Photos were taken from Heather B Walker’s iphone Pro Max 13 and are all owned branding assets