Meet Heber Stanton

We caught up with the brilliant and insightful Heber Stanton a few weeks ago and have shared our conversation below.

Hi Heber, thank you for being such a positive, uplifting person. We’ve noticed that so many of the successful folks we’ve had the good fortune of connecting with have high levels of optimism and so we’d love to hear about your optimism and where you think it comes from.

My optimism comes from the process of creating something out of nothing. When I first started, I didn’t have a big team or any large resources to my disposal. It was just me. Where I am now is proof that patience and persistence really does work. I’m trying to carry that feeling into how I run my business. Building a video business isn’t all that fun. There are proposals that don’t get accepted, emails that never get answered, projects that stall, etc. But I’ve trained myself to see those moments as part of the story instead of the end of it. Every “no” feels more like a step closer to a “yes.” I look back at past wins I’ve had like working with large brands, or delivering an exceptional piece that brought a company real results, and they remind me that what seems impossible at first often becomes a breakthrough later. Optimism is what keeps me testing and refining and it’s what pushes me to believe that the right partnerships are around the corner, and that the work I do can have big results. In videography, you have to trust the process. I shoot in the dark, literally sometimes, with faith that the light will come. If I stay consistent and always try to improve, the results will come.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

I run a video business that’s focused on helping organizations use video as a strategic tool for growth. A lot of brands have content that looks nice but doesn’t actually serve a purpose. What we do is bridge that gap. We sit down with businesses to understand their goals, whether that’s driving bookings, building trust, generating leads, or creating internal alignment, and then we design high-quality videos that support those outcomes.

What excites me most is showing clients that video is an asset. For example, a tourism board doesn’t just need “pretty” landscape footage. They need a campaign that makes travelers choose their destination over another. A lodge doesn’t just need a room tour. They need an emotional connection that builds trust before someone they click to book. A financial services firm doesn’t just need a brand video. They need content that warms up cold leads and shortens their sales cycle. That’s the strategy we’re trying to implement. We’ve made the shift from being videographers to being a video strategists. Anyone can hold an expensive camera and press record, but not everyone can tailor content that actually makes sense for a business’s goals. We try to be decisive in our approach and help businesses avoid wasted spend and get clarity on how video can actually work for them.

Right now, I’m testing new directions with my business, going deeper into long-term partnerships with tourism offices, hotels, and brands that want their video to have an impact. On occasion, I dabble in night-sky timelapse work. It sets me apart visually, but the real value I bring is in combining that skill with strategy. I want clients to walk away with a tool they can confidently use to grow their business.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Strategic thinking, resilience, and relationship-building.

Early on, I realized that making beautiful videos wasn’t enough, that businesses needed outcomes. So I trained my team to always ask, “What’s the real purpose of this video?” That mindset shift has made us far more valuable. Study marketing and business strategy. That’s how our work has moved from being an expense to being an investment. We think strategically.

Resilience has been equally important. Building this business has come with many failures. What kept me going was learning to see setbacks as part of the process. For those just starting out, my advice is simple: expect rejection, and don’t take it personally. Use each setback as feedback.

Whether it’s with clients, collaborators, my team, or even other filmmakers, I’ve learned that this business is built on relationship-building. I’ve found that people want to hire someone they feel confident working with. We should focus on genuine curiosity and ask good questions, and listen more than you talk. You’re aiming to create value before you ever pitch.

These qualities will do more for your growth than the latest camera ever could.

Tell us what your ideal client would be like?

For me, the best fit tends to be organizations that truly care about how they’re perceived. We work best with teams who see video as a way to tell their story, build trust, connect with the right audience, and not just as filler content to go on social media. When there’s a desire to stand out and an openness to creative ideas, that’s usually when the projects turn out the most impactful.

Contact Info:

• Instagram: https://www.instagram.com/heber_stanton/
• Linkedin: https://www.linkedin.com/in/heber-stanton-591743238

Image Credits

Heber Stanton