Meet Indy George

We were lucky to catch up with Indy George recently and have shared our conversation below.

Hi Indy, so happy you were able to devote some time to sharing your thoughts and wisdom with our community. So, we’ve always admired how you have seemingly never let nay-sayers or haters keep you down. Can you talk to us about how to persist despite the negative energy that so often is thrown at folks trying to do something special with their lives?

The truth is, I didn’t build SkyyLo Cupcakery to please the masses—I built it as a legacy for my children, a sanctuary for my community, and a soft place for tender spirits to land. That kind of mission doesn’t require loud applause to be meaningful. As an introvert and a stay-at-home mom, I’ve often heard the quiet doubts: You need to be louder to grow. You’ll never scale like the big brands. Cupcakes can’t change lives. But I know what happens when someone bites into a treat that’s laced with story, care, and intention—they feel something. They remember. I persist by returning to my “why.” Every time I feel unseen, I look at my kids and remember they’re watching me build something gentle but fierce. Every time someone dismisses slow growth, I lean into the depth I’m cultivating instead. And every time I question my own voice, I bake through it and create something magical. That’s my act of resistance. Haters thrive on volume, but I thrive on resonance. Not every cupcake is for every palate—and that’s okay. I’m not chasing universal approval. I’m building a universe of my own.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

I’m Indy—mother, wife, baker, and founder of SkyyLo Cupcakery, a story-driven bakery nestled in Colorado. SkyyLo is more than a business. It’s a living legacy built from buttercream and belief, dedicated to my children and to anyone who’s ever needed a sweet reminder that they belong.

I started SkyyLo as a stay-at-home mom craving a way to express my creativity, create income to help my family thrive, and build something rooted in intention. I don’t have investors or a storefront—just my hands, my heart, and a quiet dream to create sanctuary through dessert. My kids and husband are my co-creators. They help name flavors, brainstorm designs, and taste-test every offering. We’re not just baking cupcakes—we’re crafting connection.

What’s most special about SkyyLo is how everything is infused with meaning. Our treats are small-batch and soul-filled. Each cupcake carries a story, each cookie an emotion, each cinnamon roll a gentle rebellion against the rush of the world. I’m building slow, on purpose, because I believe nourishment—emotional and edible—can’t be rushed.

As a mother in the entrepreneurial world, I’ve learned to embrace a different kind of momentum. My growth is measured in joyful feedback, in moments of resonance, in the way people feel when they meet the brand. I may not have thousands of followers yet, but I have depth. And depth grows roots that last.

Right now, I’m preparing for an exciting season. We’ve kicked off a soft launch of SkyyLo offerings hosted by Toast—an intentional, heartfelt invitation to our community to experience what we’ve been quietly building. At the same time, I’m also designing SkyyLo-themed mugs that extend the brand’s story beyond dessert, wrapping warmth and affirmation into every sip. These two projects—one edible, one tangible—will hopefully run in parallel, each rooted in the same intention: connection.

I’m also revamping our website to better showcase our treats, story, and community soul, and while running a crowdfunding campaign on IFundWomen with the dream of opening a commercial SkyyLo space by July 2026—a haven where sweetness and belonging intertwine.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Looking back, three qualities have shaped SkyyLo’s journey more than anything else: emotional intuition, storytelling, and intentional growth.

Emotional intuition is the invisible ingredient in everything we make at SkyyLo. It’s what guides me when I name a flavor like “Blush Bun” or design a caption that feels like a love note to someone unseen. I listen to my energy before each bake—am I hurried, calm, hopeful? That presence becomes part of the treat. Emotional intuition helps me know when my audience needs comfort more than celebration, softness more than sparkle. For others: Trust the emotional cues in your work. Pay attention to what moves you—and what moves the people you serve. Your business isn’t just solving problems; it’s offering moments of recognition. That’s where connection lives.

Storytelling isn’t just my marketing strategy—it’s the soul-thread that weaves and ties SkyyLo together into the fabric of our created universe. I don’t post a photo of a cupcake and say “vanilla with lemon curd.” I say, “This one tastes like a slow Sunday in July, like a secret daydream you never told anyone.” It’s not always polished, but it’s always felt. For others: Start small. Share how a product came to be. What inspired the colors? Why does that scent remind you of your grandma’s living room? You don’t need a novel—just a flicker of humanity. Your story is the bridge between commerce and community.

Intentional growth means I say “not yet” to things that would stretch me too thin—even if they’re shiny and trust me, I love shiny. I bake when I have energy, I post when I feel connected, and I show up in ways that preserve the joy. SkyyLo grew slowly because I chose depth over speed. And because of that, the people who’ve found us have stayed. For others: Honor your own timing. Your momentum doesn’t have to look like anyone else’s. Growth rooted in self-trust is resilient. Build what feels sustainable. Even if it’s quiet at first, that quiet is sacred.

One of our goals is to help like-minded folks with similar goals connect and so before we go we want to ask if you are looking to partner or collab with others – and if so, what would make the ideal collaborator or partner?

🤝 Seeking Soul-Aligned Collaborators
I’m always open to partnering with those who feel what we’re building—a space where food is connection, magic is real, and emotional depth isn’t just welcomed, but celebrated.

I’d love to connect with:

Small businesses and community builders who want to co-create events, pop-ups, or shared offerings that feel like sanctuary

Mentors and funders who believe in slow, intentional growth and feel called to uplift a mother-led, story-driven brand

Anyone who sees their work as a form of care, and believes that beauty, warmth, and story can change lives

If you’re reading this and feel a quiet yes in your spirit, let’s talk. SkyyLo is more than a bakery—it’s a legacy, and legacies are meant to be nurtured together.

You can reach out via Instagram @SkyyLo_Cafe, email me at [email protected], or visit our website hosted by Toast. I read every message with heart.

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Image Credits

Indy George

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