Meet Jack Lajoie

We recently connected with Jack Lajoie and have shared our conversation below.

Jack, first a big thank you for taking the time to share your thoughts and insights with us today. I’m sure many of our readers will benefit from your wisdom, and one of the areas where we think your insight might be most helpful is related to imposter syndrome. Imposter syndrome is holding so many people back from reaching their true and highest potential and so we’d love to hear about your journey and how you overcame imposter syndrome.

I never did. I just realized that everyone else in my field is suffering from the same condition. Those that seem not to are covering it with layers of faux-personality that, in my opinion, ultimately serves to distort and warp their authenticity. I’ve come to realize that when I feel like an imposter it’s a signal that I’m on the bleeding edge of my comfort zone. That’s ultimately where the best creativity comes from, so I can choose to embrace that feeling now with that in mind and use it as fuel.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

Over the last few years I’ve been building my video production firm, Snapjack Studios, a boutique creative studio that helps mission‑driven brands grow their online marketing channels with authenticity and intention. My background is in video production, writing, and graphic design, and today I primarily focus on long‑form YouTube video production and content strategy.

I work primarily with educators, wellness brands, non‑profits, and spiritual organizations. Many of my clients have deep expertise and a powerful message but lack the time or systems to turn that into consistent, high‑quality content. I help them shape their ideas into clear concepts and evergreen long‑form videos that become the backbone of their digital marketing, social media, and email campaigns.

What excites me most is the blend of craft and intention. I care deeply about pacing, sound design, motion graphics, and all the small details that make a video feel elevated and cinematic. At the same time, every piece is built to reach the right audience and drive real results in sales, reach, and impact. Before I think about visuals, I spend time understanding brand voice, audience profiles, and the overall content strategy. The goal is not “pretty video for its own sake,” but video content that helps viewers understand, feel, and ultimately choose to act.

Snapjack Studios is intentionally small and collaborative. Clients do not get handed off to a big, anonymous team; they work directly with me while a small group of specialists supports the production process. That structure allows for an iterative, conversational workflow. The kind of depth I aim for only comes from real dialogue and thoughtful back‑and‑forth.

At its core, my work is about helping thoughtful brands and creators show up online in a way that feels aligned, cinematic, and clear—so they can focus on their message while I obsess over the story, structure, and screen.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

1. Being an idealistic punk (refusal to participate in systems that weren’t aligned to my values)

I studied politics and economics in college, and spent my senior fall semester in Washington DC angling towards work at a think tank/policy making. It was 2016…and you might remember what happened that year. It showed me the true nature of the game being played in the arena I had entered, and I decided I wanted no part of it. Upon graduation, I basically threw my degree in the trash on the way out the door, and decided to live out of my car for as long as I could on the road to California. To get by, I worked in organic grocery stores, artisan coffee shops, health-minded restaurants, and learned to teach yoga. I did anything I could FEEL GOOD about supporting with my energy and life-force, and NOTHING that drained me on a soul-level.

2. Struggling financially (choosing health and happiness over economic security)

Turns out you don’t qualify for high salaries when you’re basically a vagabond 🤷. Even though I was broke all the time, I was deepening my knowledge of things that mattered to me, and I learned how to HUSTLE. Getting by in America’s most expensive state with no steady job and zero family wealth takes a whole lot of creativity and the ability to brutally optimize your actions. When you don’t have the luxury of making bad economic decisions (e.g. buying a $15 burrito vs. cooking rice and beans yourself for $5), you find out what the good ones are actually made of. I basically got myself a free MBA for running a small business simply making ends meet in my life.

3. Radical self belief (always betting on myself, and rolling the dice often)

When my first big video production project came along after less than a year freelancing, I was heinously under qualified. I had a maxed out credit card and a meager portfolio, but I underbid, overpromised, and found a way to deliver. When the producer who hired me quit three months in, I pitched the client myself, and ended up working with them for 4 years. Everything is a gamble, and you can only play the cards you have. But you do have to PLAY when you have the chance. There’s no gain without risk. If you’re sitting there worried about the stacks the other players are holding, you’ll check your way into zero-leverage positions. Make the move, even if it’s just for a few chips. The other players will only respect you if you take the hands that come your way, and when the pots get bigger, that respect is more valuable than holding the tall stack.

How can folks who want to work with you connect?

I’m actively looking to collaborate with people who care deeply about what they’re doing and want their authenticity to shine through on camera. On the client side, that usually means educators, wellness brands, nonprofits, and spiritual organizations with a real message and a desire to build an intentional, long‑term presence online.

At the same time, Snapjack Studios already has a strong base of ongoing client work, and I’m looking to connect with like‑minded creatives for larger projects. If you are an editor, motion designer, producer, or storyteller who is detail‑oriented, emotionally intelligent, and more interested in portraying truth + craft than following trends for their own sake, I want to work with you. It truly doesn’t matter how much experience you have. All we need to align on is work ethic and attitude.

Contact Info:

• Website: https://www.snapjackstudios.com
• Instagram: https://www.instagram.com/snapjackstudios/
• Linkedin: https://www.linkedin.com/in/jacklajoie/