Meet Jacob Tegtman

Alright – so today we’ve got the honor of introducing you to Jacob Tegtman. We think you’ll enjoy our conversation, we’ve shared it below.

Jacob, first a big thank you for taking the time to share your thoughts and insights with us today. I’m sure many of our readers will benefit from your wisdom, and one of the areas where we think your insight might be most helpful is related to imposter syndrome. Imposter syndrome is holding so many people back from reaching their true and highest potential and so we’d love to hear about your journey and how you overcame imposter syndrome.

For a long time, I actually did not feel that I could answer a question like this – because even with a growing marketing agency, I still felt like an imposter on many days. Questions would come unbidden to my mind, like “are we getting enough results for clients for what we’re charging?”

Caring deeply for clients’ success, I feel these kinds of questions, though irritating and frustrating to answer sometimes, are very natural to have.

Eventually, we built up a better system of tracking client results from the work we did with them. Every project, especially those that were long-term became a “case study” to measure success. This is something I’d recommend to every business owner who has trackable metrics like this. Not only will it become a rock solid foundation for your belief in yourself, but it’ll become the best sales material for new clients that you’ve ever had.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

As far as marketing goes, I’m excited nowadays about providing our clients holistic results. Most marketing agencies focus on website traffic, impressions, and views. We did the same for many years.

Now, we focus on sales, leads, and conversions. Website traffic is nice, but does it lead to a booking? Impressions help, but does the person spend money?

It feels good to offer our clients a top-to-bottom sales funnel solution. We still generate the top-of-funnel things with SEO, ads, and generating clicks. But now we specialize in conversions, leads, and sales. We can confidently tell our clients that working with us will give them a positive ROI.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

For myself, the most important three qualities have been:

1) Perseverance – I did not know everything I would need to know to build a successful agency, on day 1. But I had to start, and I had to not stop. Eventually, if you stick in the game, you will learn what you need to learn to be successful.

2) Communication and Organization – In my experience, you must be clear with clients, employees, and business partners, about expectations. You must be organized enough to create that clarity, and remove obstacles from your team so that they can effectively do their jobs.

3) Emotional Mastery – This one may sound a bit “new age,” but I think that you must be in harmony with yourself. What I mean is that you must understand what you want, and know yourself well enough to be honest if there’s anything you also want that contradicts that “main want.” You work too hard to have inner conflicts wreck your progress.

Do you think it’s better to go all in on our strengths or to try to be more well-rounded by investing effort on improving areas you aren’t as strong in?

Ultimately, there’s nothing you “should” do in terms of your strengths, weaknesses, and rounding yourself out. You “should” do what excites you.

However, if you have glaring weaknesses that bother people or hold you back from achieving your goals, then fixing those weaknesses “should” definitely excite you. Because if you don’t fix them, you aren’t going anywhere.

Otherwise, your strengths are how you’ll make your money, impact people around you, and provide you with a sense of meaning and purpose. Your strengths give you all of this because they are what make you meaningful to others – they are actually how you impact others.

Contact Info:

• Website: https://www.thirdloft.com/